#61 - LET'S PLAY THRU: Gabe Aluisy (YouTuber)

We made it to Episode 61 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Gabe Aluisy , a fellow YouTuber who shares his story how he went from 0 -24,000 subs in a year and a half on YouTube and his story behind his channel  Lets Play Thru.

Transcript

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Speaker 1 0:01

The day we play a golf. Let me show you how we do it in the pros. Welcome to behind the golf brand podcast. I've never missed with the seminar , a conversation with some of the most interesting innovators and entrepreneurs behind the biggest names in golf. My friends were the golf clubs. I lived on the golf course. I lived on the driving range from pro talk. You should learn something each and every single round you play to fun from on and off the green. Why would you play golf? You don't play it for money. Just let me put the ball in the hole. This is behind the golf brand podcast with Paul libertory .

Speaker 2 0:36

What's up guys, Paul from golfers authority. What's going on today? I have a new legend to the biz of YouTube, and I found him probably like four or five months ago. And I was like, oh , this guy's doing a really good job. So I was like, just started following more and more. And he's blowing up. I love seeing people do what I do because this is not easy. People think it's easy, but it's not. It's a lot of work. And especially when you start to become successful at it. It's really cool. So this week on episode 61, I have Gabe , uh, Lucy's . I always spell last name . Malusi aloe . We see from let's play through on YouTube. So welcome to the show, Gabe.

Speaker 3 1:18

Hey, Paul, great to be with you, man.

Speaker 2 1:20

Gave you used to have a podcast or you still have a podcast right now. What was that podcast called?

Speaker 3 1:25

I've done a show for a number of years called private club radio, which was really about the business of running a private golf club or yacht club or business club. So on that podcast, I chatted with a lot of general managers of golf clubs all over the world, board members, people in the industry that are doing interesting things and just trying to educate people on how to run their clubs a little bit more efficiently, more profitably, and have more fun doing it as well. Hopefully stay sane. It's a tough business.

Speaker 2 1:55

You would just interview like GMs or like all kinds of people in the industry that are trying to do what you know, in that space. Yeah,

Speaker 3 2:02

Pretty much everyone. Although GM's are kind of my target audience, I guess, are the people that listen to the show most often, they're they they're listening to be educated on how to run their clubs again, more

Speaker 2 2:14

Like the inside edge, right? Like on how to do this stuff.

Speaker 3 2:17

Yeah, exactly. Yeah, no one. Um, when I started that show, no one even in the industry knew what a podcast was. So I had to actually teach people, Hey, you go to apple podcast or if you're on an Android, you go, you go to stuff like at the time it was Stitcher. Um, and then you D you know, people like what, you know, so it was funny in the beginning. Uh , people did not even know what a podcast was.

Speaker 2 2:41

So how'd you record it? Did you record it in live in studio because zoom wasn't around back then. So how did you do it?

Speaker 3 2:47

Yeah, no. Uh , in the early days I used Skype. So , um, literally I , someone, you know , would call into I'd call them via Skype. And then I, in Skype, I could record it. There was a little add on to Skype and I recorded the interview. And then what I do is I record the intro and the outro, and then kind of stick that interview in the middle of it. And we'd have a show

Speaker 2 3:09

Me, cause I would literally just do like a zoom call. It's like, I just found streaming hard , like probably two months ago. And I was like, oh, this is really cool. Like, I didn't know this even existed . Cause I was just doing a zoom call. And then the quality is not that great. You know, you'd be like editing, you have to do posts , you know, stick on the intro of the alt-right or an ad somewhere someone's sponsoring that week. And that's it, it's very similar because all I do is interview like heads of companies, really. I buy a fascinating to get like the insight information and like, it's funny because a lot of entrepreneurs have all had the same story, essentially. It's like, it doesn't matter if they're huge or they're small still or whatever, but I always enjoy it. I mean, I started this last April after the PGA show, I had this like dream Damon who's on my team. He and I got back from the show. It was like two o'clock in the morning. And I was like, I was like, I should do a podcast. So I talked to these people anyways, and then that's how the thing started.

Speaker 3 4:08

It's my chance to learn from other people, you know, like the cool thing was it opened up for me, it opened up a lot of doors that were unexpected or that I wouldn't have necessarily had people I wouldn't have had access to because they'd want to come on and get some exposure on my show. So I see

Speaker 2 4:23

So weird in the last three years I've worked with probably 150 brands. So I knew a lot of people, so I'd be like, I have a really cool conversations and that's what kind of gave me the idea. But I never thought that then brands that I had never talked to that are large would want to be on my show. I was like, wait, what? Shrills . All right . You know, and then open up doors, but that's really so where are you? Oh , do you live in Florida?

Speaker 3 4:45

I mean the west coast of Florida in Tampa. Yep .

Speaker 2 4:49

It's humid there.

Speaker 3 4:51

Yeah. It's starting to finally kind of go away. We've had a lot of rain this summer. That's been the hardest thing for us is pretty much hasn't stopped raining since middle of may. We're just, today's the first dry days after we get off, I might actually go play some games . Somebody's going to record it. Yeah. I'm always like, I can't ever play golf for fun these days. I'm always now . It's all right .

Speaker 2 5:10

Yeah. You got you to make something guys gotta be roll or like do something

Speaker 3 5:14

Some pretty, pretty humid days though. There's been times on the show that sheer wear like sweats been dripping off my hat. People are like, is it raining outside? Like ,

Speaker 2 5:21

Oh , it's not as , as normal mosquitoes there. We have , he knows right now. And I hate mosquitoes.

Speaker 3 5:29

It depends, you know, like if you're near some standing water or something, maybe, but it's not outrageous. They do a pretty good job of mitigating that. I think

Speaker 2 5:36

How'd you get into golf. Where were you like a pro or did you play in high school? You know, and then play college or like, how'd you get into golf?

Speaker 3 5:43

I started golf like really, really young. My father had been like a club professional and that was his career before I was born and always loved golf. I was one of the few people. None of my friends played golf as a kid. I grew up in, I'm not really a golf Mecca . Me and my dad. It was the thing that we would do. So I played a lot of golf, just was always passionate about it when tiger woods came on the scene and golf got really popular in the, in the later nineties, that's when my friends started playing a course. And then, you know , I had some people to play with , uh, outside of my dad, but they all got jobs at golf courses. So I was always hanging around golf clubs. You know, they were the caddies, they were the shoe cleaners, that sort of thing at the, of the golf clubs and Mondays were great. Cause those are the days we got to play for free. As my friends worked, all these clubs. So just always have just always loved it. It was always like my thing is my thing with my dad. And then it just became my thing as well, where, you know, I love being out in nature. I love the tranquility. I love the, the challenge. I love the mental exercise of golf, everything about it. And so when I started my business, which I originally got into marketing, I decided that rather than, you know , do marketing for anything I did, I want to do marketing for something I was passionate about. So I niched down into the golf world and that's where things really became pretty fun for, for me. So then of course it's taken me a lot of different ways, but no, I've never been a professional golfer, never managed a club, even personally even worked in a club other than, you know, a couple of times I'd help my friends out. So , uh, it's kinda, it's kinda cool that a regular Joe like me gets to do something he really loves

Speaker 2 7:20

With like, oh, you graduated college. And then you went right into the cough world, I guess, in business side of it. Right.

Speaker 3 7:28

All right away. I , I studied filmmaking in college. That's actually why, probably why I do a YouTube channel now. I , um, so I worked as a freelance cameraman sound department, that sort of thing for documentaries and things that were being made around the mid Atlantic, DC, Baltimore, Virginia, those sorts of things. So I did that for a few years, then took a full-time job in that business. And then what happened was I , I left like right in 2007, right before the big economic crisis I left the country, I just kinda took , uh , nowadays people call it like a gap year. I just took a year off. You know, I've been working for a few years. Me and a buddy of mine were like, Hey, let's, let's do something interesting. Let's go see a different part of the world. And I , I spent a year in Asia, I lived on this little tiny remote island in the Philippines, no golf courses on that island, but lots of a cold area and waterfalls and caves and things to explore. Anyway, I came back, it was 2008. Obviously it was a bad time to get back into the workforce, but I spent a year back doing , um , design and marketing. And then I eventually decided to open up my own business after that. So it was kind of a roundabout thing.

Speaker 2 8:33

So like you start your own business and like 2008, 2009 ,

Speaker 3 8:36

When I started my business, I believe it was end of 2010. Yeah. Yeah.

Speaker 2 8:42

And then , then I focused on private clubs. Is that

Speaker 3 8:45

Not at the beginning? So in the beginning it was just, I was pretty much a freelance graphic designer slash marketer, you know, started as a one man band solo shop. And , uh, about two years into my business, I, I made the best decision of my life, which was, I got a business consultant to make a long story short. We had at the end of the year, we were kind of looking at all of our clients, you know, and I had plumbers, I had AC repair, man. I had golf clubs. I had lawyers, doctors, everything you could think of. But my top, I think six out of my top 10 clients at the time were golf courses. And , uh, my consultant says to me, listen, Gabe, and I wouldn't have noticed it if he didn't point it out, you know, it was just business was business. At that point. He says, Gabe, you know, you really need to focus on this. And , um, you know, maybe dive head first. And so I did and I decided, okay, I change , I rebranded my agency, which is now called the private club agency. And we, we got very specific about who our target market was, which was private clubs. Um, and , uh , from there that's again, where I , where I started to find a little bit more success, I think in general, in anything in life, right? The more narrow you get, the more granular you get, probably the more successful you get, as long as you're passionate about

Speaker 2 9:58

The more you get done to . Cause you're not all over the place, like changing, that's true what we're

Speaker 3 10:01

Doing.

Speaker 2 10:03

Yup . That was kind of a turning point. Right. Cause you're like you were doing consulting or you're like, you know, freelancing, I guess, or whatever you wanna call it word is to call it, but for multiple different kinds of industries with your skillset, but then you have like really ditch down into call. Cause probably not a lot of people doing that either. Right. I don't know anybody,

Speaker 3 10:23

Handful of companies that really specialize in private club marketing. Yeah .

Speaker 2 10:27

So that when you started your podcast, like around the same time,

Speaker 3 10:30

It was about a year or so into that. So this was gosh, again, seven years ago now. So 2013 ish, maybe something like that. I started podcasting. I actually started with a podcast called the branding podcast because again, at the time I was kind of a more broad based thing, but I did then I about a year into that, I actually pivoted from that podcast is something called private club radio. That's when I started that show. And that's really when my business and myself personally found a serious measure of success because again, podcasting, it was new. Nobody knew anything about it. There was no other competition. It was that was it. Um, so kind of right place at the right time sort of thing.

Speaker 2 11:12

You started niching down and you're doing, you know, focusing on golf clubs and that's what you did for the last, like what eight, 10 years. Right until COVID

Speaker 3 11:21

Yeah, exactly. Um, yeah , it helped me when

Speaker 2 11:24

You travel, because you're telling me when we talked on the phone a couple months ago, you're like you would travel all over the United States. And the more like really the world is going to different clubs, right? Like America and Europe and yeah .

Speaker 3 11:35

All over the place. What happened was I, because of the podcast, I had exposure to really smartest people in the industry. You know, I learned so much from them. And then the experience of really helping these clubs all over the place, I wrote a book called the definitive guide to membership marketing. And again, at the time there's no book about how to market a private club either. So that really, probably more than anything bolstered, I guess my , um , gave me a platform. So then, you know, please , you know, these clubs would call me to come speak or consult with them. Associations within the private club industry said, Hey, Gabe, can you speak at our conference? And things like that. And so, yeah, I started really traveling and seeing more and more, and it's kinda like a snowball effect once you're, once you're the , uh, the kind of the go-to expert in that industry through right. Things get easier for sure. Yeah.

Speaker 2 12:23

But then COVID put the nix on that. Right. I mean, even though golf was still good traveling, not happening, right?

Speaker 3 12:31

Yeah. So if we get into like, let's play through, I started that show two years ago because I was going all over the world. I was, I was seeing the most amazing place I had access that most people wouldn't necessarily have. And I was really lucky to have it. And I knew I was lucky to have it. I thought, well, it wouldn't be cool if I kind of shared this journey with people, obviously that would also help my brand and that sort of thing. So I started a golf travel show called let's play through, and the premise was myself and some of my friends, I would take them around and we were going to these super exclusive places and these really nice resort properties around the world. And then like you said, COVID hit so not a good time to be doing a golf travel show. At the same time, I had done a few product reviews that had given me some success. And I , and I realized like, listen, I can do a , I can do a show about a garment and watch, you know ,

Speaker 2 13:19

That was your first one, right. This is what I love because I love looking at people's YouTube channels. And I was telling him, cause I'm like, and I have been talking about a month and I was more of a fan of what he was doing. And I went to his Instagram and I'm like, whoa , dude. He is like, I know I can those guys. So I reached out to him and I was like, I like just to talk to you because not a lot of people do this right. At all. You have, you're probably a handful. I've said there's probably 20 people on YouTube, total, but like 10 of them, everybody knows who they are and they have like a million subs. Right. But then there's like, but to do this the right way, it's cool on gage channel. This is what blew my mind. Because you could literally see the moment it like started working. Right. Because YouTube very, very, very hard. I'm sorry. It is. That's what I think like Instagram, it's pain in the internet, Google it's pain in the. YouTube is hard as hell because like , it's not about content. It's not just about, it has to be good content. And it has to like, there's so many factors. I had no idea because for the first year and a half, I was, I'll be honest with you guys. Like, I mean, I have high quality video, like it's shot real well and everything, but it was crap in a YouTube dies . Cause it's like, okay, you can't have a long intro. Right. Because people are going to bail. And like, I never looked at this stuff until the last like three months. And I was like, oh my God, what was I doing? You know? So now it's like everything due forward. It's like, you know, I still looking for more YouTube just to see like, okay, how do they do this? Like, how do they, you know, you look at Rick shields or somebody who's like, dude, he's been going on for like forever. So that's not the right. You can see when Gabe work , because that was like last fall, last March, right. April, somewhere in there. Yeah. It

Speaker 3 14:50

Wasn't that long. I mean, when we, when I turned the corner of 20, 21, I think I had maybe just under 2000 subscribers. So , um, it really was like February when I started rolling out a ton of product reviews. Yeah . I still, for that first, like for 2020, I had still had a lot of golf travel content. We were still able to kind of do a little traveling around the U S so I kind of made it work.

Speaker 2 15:11

But like you said, with YouTube, you gotta be really specific about what you're about. And so I was putting out golf, travel blogs at the same time I was putting out reviews and that just wasn't working for the algorithm. Um, so when I decided to really concentrate specifically, and I'm going to be the product review guy for your average golfer out there, that's when things got good, you can see like his, I mean, he has good videos, he's playing golf and Ecuador is playing golf wherever. Right. And was like, it's a thousand views. Right. But then he has a view, a view on like the Garmin watch and it like, cause a hundred thousand views. And it's like, wait a minute. I put this much time in that video. And I put this much time and money in this video, but nobody watched it. Wow.

Speaker 3 15:51

Talking like days and days to make those trials . And you're like,

Speaker 2 15:54

All, like, what did I do wrong? Right? Like this doesn't make any sense, but it's very finicky. Right? Like YouTube is because it's about watch time. It's about when people jump off the video, it's when it's not also much about the content itself, like the physical product. Now, one thing I think you did really good on, and I'm like, really, I'm proud of you on this is that you got the AR 10 before anybody, which I don't even know how you did that. And that fricking blew up your channel because like, he was the only guy it's always, it is. I mean , now it's out, it's been out for two, three months. Right. But like Gabe had the only one in the United States. It seemed like because nobody had no one's did any reviews. There is nothing in gateway and what you did. And I love this is like he made one video and then he doubled down. He tripled down on the same stuff because people wanted that content. Yeah.

Speaker 3 16:40

That's the thing. When you find some success on YouTube, the you've gotta , you got to hit it hard.

Speaker 2 16:47

That's exactly what everybody says. All the big YouTubers, like teach you YouTube. That's what it is. There's different types of YouTube offers , right? Like there's a guy who was always looking for the big viral thing. Right? Like I'm Mr. Beast. But then it's like, you know, for somebody trying to get into YouTube, that's why I really want to bring Gable on the show because it gaves figuring it out. Right. As he goes along and he's getting, I mean, he's kicking. Like he went from one tooth in a year and a half. He went from 2000 subs to like almost 25,000 . That's hard. That is very, very hard. And but one thing you taught me that when we were talking on the phone, it was, I think it was really cool. Is that like, not only did you just like, okay, I'm getting subscribers, but it's also trying to build a community. Right? Like he really does have a community around him and it's so key.

Speaker 3 17:31

Yep . I mean, they're the ones who give me all the ideas for the videos now. And when, once I really know who my folks are, I can, I can give them what they want and it makes it, it ends up making it a little bit easier. Now it's, it's honestly easier, I guess now to be a YouTuber now that I've got people that tells me, Hey, Gabe, have you checked this? Or I've even had people a couple of weeks ago sent me some golf clubs and things just cause they wanted me to try them out. That kind of stuff invaluable. And I'm not saying like brands because brands would send me stuff. But these are like just people that watch the show and like, Hey Gabe, would you check this [inaudible] right now? And I'm working on. So that, that gets really fun. But yeah, I think in any, not just YouTube at any, anything, like what you're doing, Paul or whatever, you know, if you're a content creator out there, the key is to really get to know your audience better than the rest of the people in your space. And if you can do that, then there's no way you can't win because you're giving them exactly what they want. And they'll, you'll start to attract the right people to what you're ,

Speaker 2 18:29

You're not a pro, right. You're okay.

Speaker 3 18:31

I'm a 43 handicap. So

Speaker 2 18:33

Yeah. So he's pretty good, but he's not a pro and he's better than me, but we all kind of fit like anybody. Who's not like, you know, even par, right? Like the, anything above that, we're all the same. We're all trying to chase the same number. Right. It all depends on like where you're at. Right. And when your skill level, but like, there's not a lot of people like Gabe or myself out there. The thing about YouTube is there's lots of pros. Right. But that would be such BS. If you were trying to give a lesson on how to do something, right. That's like me, like, I , I have a couple of videos I did with my, my instructor. He's teaching me and I'm like, oh, this is a good content for someone else to learn it. I would never come across like, oh, I can tell you how to play golf. Yeah . I'm the last person you should be asking. I was like, I'll tell you what's a good product

Speaker 3 19:17

On the flip side. Yeah. Like people enjoy seeing someone who's I have an average swing speed. I have a driver, you know, my driver swing speeds, 98 and 99, a hundred, maybe a hundred at maximum miles per hour. And that's much more relatable to your average person out there than , than a lot of pros too . So when the age kind of work with what you've got, you know, and , and you've got to really find your lane. And once you do, you got to , you got to get people what they want. Right. So sometimes, you know, there's videos I'd like to make personally or selfishly the videos that I think would enjoy creating. Like I enjoyed creating travel blogs, but at the same time, sometimes I have

Speaker 2 19:51

To get nobody wanting to watch it,

Speaker 3 19:54

Watch a lot, you know? So

Speaker 2 19:57

What's a balance, right. If someone paying for that travel blog, like a brand or a company. Okay. Yeah. I'll review it. But if you're doing yourself, it's like, no, man. Like that's a lot of time and energy that I don't want to put into that. Yeah ,

Speaker 3 20:09

Exactly . The audience, if there's not something that they want to see, then it's maybe not worth me doing at that point. You know,

Speaker 2 20:14

One thing I found is I've done a lot of videos, but some of our products that like, I liked some of the smaller and mid-sized brands, they're like doing stuff, but is that really good for YouTube? Like not really. Cause nobody knows who they are, you know? So it's not like just a lot of search for it, you know? And I , I mean, I , I can get my hands on anything now really, which is kind of where I'm trying to turn my game around. But for you, like you've even done like more virally stuff. Like when you went to like, this is hilarious, he went to Costco and like bought everything, call a Costco, like everything you could possibly buy.

Speaker 3 20:43

I was probably when my channel really blew up for the first time with

Speaker 2 20:46

280,000 views, he made bank on that. I bet he did. Cause I know what my views are. And I'm like, I don't make that much money, but like

Speaker 3 20:53

The abuser almost a million views for those videos. Yeah. That's crazy. But you have a whole

Speaker 2 20:57

Collection.

Speaker 3 20:58

Yeah . So like, you know, I did the, what happened and again, this is the power of the community. It all started from there. So I'll tell you the quick story, Paul, someone left a comment in my, in one of my videos. Hey, have you checked out the Costco wedges? I hadn't at the time, obviously I checked out . I've seen them as I walked

Speaker 2 21:13

By and I'm like, Hmm ,

Speaker 3 21:15

I didn't even know, honestly that it hadn't , I didn't have a Costco membership. I didn't even know these things existed. You know, I knew of Kirkland signature balls, but that was it. Who does it? Yeah. Yes . So I did a little bit more research and then I think I put on a social post about it and then someone mentioned, well, Hey, if you're going to Costco, you should check out the Calloway edge set. So I did the video. Okay. I went to Costco and found everything I could find. Right. So at the time I found the Kirkland signature, putter, the wedges, the balls gloves, and some other places you

Speaker 2 21:42

Spend on that first run. I always wonder

Speaker 3 21:44

What that $800, something like that. Yeah,

Speaker 2 21:46

Yeah. You more than made it back on a video. It wasn't , it

Speaker 3 21:49

Wasn't bad. Maybe the less actually maybe it's like, yeah. So I did that video and then someone in the , in that one of those videos, cause that was a series of four videos. So I did the mini shopping. Costco actually brought my family along then. I did a video about the wedges, a video about the putter of it , about the balls and something, maybe one other. But in one of those videos, someone said, Hey Mike, in Fort down in Fort Myers , someone just , uh , we just got stocked the Calloway edge set. You should check that out. Which is like this $500 set of clubs. It's Callaway branded that only Costco sells. And it's like the whole set you get the driver three were pretty good from what I've been told. Yeah . On my show, which was incredible. I didn't expect you because of that. I took this journey to find those clubs. So I visited all the Costcos . I couldn't find them. And I ended up going 300 miles down to Costco in Fort Myers that had them. And that video specifically people loved. Cause it was like, you know, they were going on the journey to track these it's the traveling. It's like,

Speaker 2 22:49

I'm on a mission to find these golf clubs. It would've been so much easier. You just called,

Speaker 3 22:54

But I did a video about that. And then I did a video play with them. So I think maybe a series of seven or eight videos be out all told about a million views with this.

Speaker 2 23:02

Yep . That's a lot of views. Yeah . Like I got some big, I got some big videos, but like they're not like the copyright on it. I don't make any money on it . So I was like, oh

Speaker 3 23:11

Yeah, I've got a new set. I have the box here. This is the box. Cause I'm actually playing with them. But have you heard of this set ? This is the Cobra fly XL . No we're fly XL . So this is the Costco clubs are so hard to get you. Can't it's very difficult to find, like I had to drive all that way to get them that set is a little bit more attainable. It's about the eight, $900 range. You can get them, you can actually order them off Amazon. And so I'm going to go head to head now those versus Costco. So we'll have some fun with that. That's

Speaker 2 23:44

Cool. There's a lot of activity on it . Like seriously, like set clubs. They

Speaker 3 23:49

Sell everywhere because like there's so many new players now that like golf the last year or two,

Speaker 2 23:55

You know , it's like, I'm absolutely tons of sets on my website. Like just affiliate . I can see like I'm like, you know, from Amazon or whatever, you know, when we were younger, like people at bash , uh , sat like all was crap. You know, those are not anymore. I mean really,

Speaker 3 24:08

I guess sets I've gotten definitely gotten better those first back in the day that sets her pretty junky. But they've , there's actually some quality stuff coming out now.

Speaker 2 24:17

Is that your biggest video? You think? I'm your garments ? Your Garmin one.

Speaker 3 24:22

Oh, Garmin. Yep . That was good. And then yeah, my cost videos do well. Yup .

Speaker 2 24:27

That was awesome. That's how it kind of turned out though. Cause you were not expecting that you were like, oh, I'll make a video. So they were saying it's pretty good. You know ?

Speaker 3 24:35

Uh , nothing like that. No. And it was crazy when you see, I don't know . I was at the peak of it. I was averaging 500 subscribers a day and maybe 50,000 views a day, which was crazy for it, for my channel, which had been averaging like five or 10,000 a day max. Yeah, it was, it was a big, big,

Speaker 2 24:55

That was the point. And you're like, yo, I could do this for real . It's like, because you start making money on it. Not just doing it

Speaker 3 25:03

Full time last fall. That's what made you

Speaker 2 25:08

Decide

Speaker 3 25:09

That? How did I decide that?

Speaker 2 25:11

What made you, where you make enough money where like I can replace my income or was it like , um, my other job was kind of in the dumps

Speaker 3 25:19

Around the corner of what was going on and I saw my business and what was happening with it at the time and I knew I'd got it . I had the opportunity to give it a , give it a chance. Yeah. Three or four months of slogging along with nothing happening. But when in February we turned that corner and it's been good ever since.

Speaker 2 25:38

That's interesting because that's the hard part, you know, because when you're double-dipping right, when you're working a full-time job or a part-time, whatever you're doing and trying to do YouTube, it's like you can't fully, you play have a million ideas in your head. And if you're going to film that because you do everything right. You film, you edit, you do the graphic design, like you're a one man show, right. You're not sending this out to anybody which is bad. Right. I don't like that . I have like one of those skills. Right. You know, I own premiere pro and I don't even like using it because it's too too much for me. That's a lot of work. I mean all the extra stuff. It's not just you going to the golf course. He doesn't go to the golf course and Phil himself. And then it's all done on one page .

Speaker 3 26:19

Yeah, no, I , I spend two or three hours just on the thumbnail alone. Cause that's, to me is one of the most important things that people are going to click or not. So there's a lot involved. So I'd make two videos. These days. I make two videos a week, put out a video on Wednesdays and on Sundays my entire week is doing that basically. Yup . Filming, editing, doing the design.

Speaker 2 26:40

So your whole week is you're working. It's not like, oh, he , he makes two videos, gets it all done in two days. It's like, no, it's like a full-time job, right? Yeah .

Speaker 3 26:46

Yeah. I put in 30 or 40 hours a week just on those two videos. Yep . But it's probably

Speaker 2 26:50

Nice because now you're actually putting 30, 40 hours a week, not 30 to 40 hours on top of another 30 and 40 hours at Yardi or true .

Speaker 3 26:56

And I'm really lucky that I have a very intelligent, beautiful wife who , um, was able to allow me to do what I'm doing, to be honest because that's bad was just me on my own. Wouldn't wouldn't probably ever take off, but having

Speaker 2 27:10

Them hurts too. Right. It gets you like the same age as my kids.

Speaker 3 27:13

So I got two young kids. Yep . They're they're both under, under nine years old. So , uh, yeah, she she's a superwoman if it wasn't for her, I wouldn't have, I wouldn't have had the opportunity to even attempt what I'm doing. So,

Speaker 2 27:25

And it's so cool because like you've really grown tremendously. I mean, can you imagine what next year is going to bring? Right. Because you went up like, I don't know what the percentage is from two to 25,000, that's a lot and you kind of know what to do now. Right? Like now you're like, okay, found the secret sauce on how to

Speaker 3 27:41

I agree. I mean, there's still videos. Like I'm like, gosh, I can't believe I put this one out and it didn't do so great. You know, or a video that again, didn't take me a ton of time, but it was just resonated for whatever reason. But the more and more I do it, the more and more I get in tune with the audience and the folks that enjoy watching the show get better every time. If that , if I can say that, you know? Yeah.

Speaker 2 28:03

So when it comes to like your thumbnails, how do you do your research? Do you like look at other thumbnails or do you just like no . Or how do you figure that out?

Speaker 3 28:12

And I watch a lot of YouTube or consume a lot of YouTube content. So I kind of, I gauge, Hey, what would I click on? You know, what's working. What's not, what are the just like with , with anything there's trends right. Of things. So, you know, I guess a lot of my time when I'm not being a content creator as being a content consumer researcher that informs my decisions to some degree, then there's tools that will actually tell you. So like I use a tool called tube buddy, which is like a YouTube optimization tool. And um , what to buddy actually has it built into, into if you get like their highest level of two buddy is called, I forget what it's called all-star level or something. It'll tell you. It's amazing that it uses artificial intelligence to say, Hey, if you had a thumbnail where you were like a medium closeup that performed with X per click percentage, this more baggy, you know, it performed at that click . I was smiling. It was this, if I was sad or scared or surprised.

Speaker 2 29:12

So you would, it was looking at your thumbnail or just like, it's just telling you generally

Speaker 3 29:17

Like analyzes each and every thumbnail across your channel and tells you what , what cohesively puts those together. And , and it goes for a better click rate. So, so there's some of that, but more so than anything, it's really just trial and error. I kind of see what works.

Speaker 2 29:31

Do you ever go back and edit videos already on YouTube? Like you check your analytics. You're like, oh, people dropped in the first 30 seconds. Or do you say like, you know what, I'm I'm been doing that. My old videos. Cause I realized I love losing probably a quarter to half my audience in the first two minutes or a minute, I would say, yeah , all the BS, you know, like the stupid intro and all that stuff. Like nobody cares about that. People want to like get to the story, right? That's what they want to know. I've never ever do that.

Speaker 3 29:59

We're not going to edit them. I will change thumbnails and titles from time to time. I don't necessarily go back and edit, re edit those videos. But what I do is I learn from every video I do. So, you know, I'd say it took me 75 to a hundred videos to really get good at making videos to, to think that like, I know how to open. I know how to, how to get people's attention and keep that attention through those first few minutes. That took me a long time that , and it was a muscle I had to practice. I wasn't very good at it to begin with. So yeah, but I don't necessarily, I don't necessarily go back to old stuff is I'm more concerned with moving forward to make ,

Speaker 2 30:30

So what I've been doing? Well, my team and I have been doing for the last like two months as you've been going back, I want to learn from my old mistakes. I didn't, there's a thing you don't know. It's a mistake. If you look at the analytics. Right. And I would never have known because I had like, you know, people helping me that were, you know, good. They're really good videographers. They're not YouTube is though is different. Right. It's , it's a completely different domain. So like I've been going back to middle videos and being like, oh crap, everyone. Doesn't like the first minute, because I'm, is it half of it's an intro and a bunch of bull crap, you know? And then I was like, cutting it all out. So it goes right to this . And then it's like, I don't know, it's really helping or not. But I'm like, historically the analytics, then I start telling me like, people don't like this. Right. But so now it's like, I'll never do that again. Like, don't do an intro. Nobody cares about that stuff. That's like all vanity. I think I hate it .

Speaker 3 31:19

It wouldn't recommend it, but you

Speaker 2 31:20

Think it's cool when you're new into a new YouTube or like, oh, I wouldn't have an intro. It's like, no, they don't like, unless they're like Peter McKinnon or somebody who people, if you're a big time, you, whoever you can do whatever you want. But if you're not like, have you ever had a video that like picked up like a long time after you published it? And you're like, whoa , where'd this come from? Because I've had that happen before.

Speaker 3 31:41

Yeah . Yeah, absolutely. Um, the Costco, the Costco videos when I first released them were good, but not great. At some point it was about a month into it that it eventually picked up and really skyrocket one of them skyrocketed. But it happens all the time

Speaker 2 31:56

Videos in December of 2019 and June of this year, it got picked up the algorithm. I don't even know why I did nothing. I don't even like these guys are stupid. And like, I was getting like tons of YouTube videos now. And I'm like, why, why all of a sudden you do find it so

Speaker 3 32:14

Weird. It'd be pretty random sometimes for sure.

Speaker 2 32:17

What I think it is though, is I think when, like you with your, with your end screen, you know, if someone, if someone else who's a , maybe has a lot of views on our video and as the end screen, and it says like, let YouTube pick or whatever. I mean, maybe that's why I did it. I don't really know. It was just really random. So what's next for you? This like, what's what are you, what are your plans for the fall

Speaker 3 32:36

Now that it's dry outside, I'll be playing a lot of golf and reviewing a lot of things. So I have a lot of just compilation videos to create. So I was finishing up different series where like I looked at all the different top of the line range finders , all the different really budget model range finders , all the different, like with the garment are 10, all of the different , uh, launch monitors in the $500 or so price range, that sort of thing. So I've got a lot of those kind of end of the year videos that I'm working on. I don't plan on , on really creating anything new. It's just more of what I'm doing right now. Um, we've got something kind of fun happening next Tuesday. We're doing the let's play through meetups . So it's the first time I get to actually people are always like, Hey, can we play golf or whatever? I wanted to give people a chance to actually do that. So we're going to have , um, a few foursomes go out here next week at my home club where I'm, where I shoot all the videos. People are coming and traveling over to, to come do it. And , um, we'll have some fun with that. So depending on how that goes, maybe we'll do another one in the winter. Cause Florida's nice place to do that sort of thing in the wintertime. But apart from that, just making a whole lot of videos.

Speaker 2 33:38

Are you buying product or are you getting it for free? Are they all demos? All the above?

Speaker 3 33:44

Yeah. Mostly they said a company send me stuff. All my golf technology is sent to me. I'm lucky that I've got a sponsor play better.com. That's where I get all my golf technology and you should too. They send me, they send me, they've got access to pretty much anything I want in the technology side. And then I've got relationships with maybe let's say, half the golf club manufacturer . So we'll get, we'll get things sent that we're going to review some things I do buy like that Cobra set. I bought it because it was sold out in a lot of places anyways. And so I

Speaker 2 34:15

I'll buy it. That's the , that's the harp . Like, I feel like there's always strings attached when you get it from brands. Even though it's like, it's an unsaid string. I'm always honest with my review, but it's like, it's like, you have deadlines. And it's like, oh, what are you gonna publish that video? And it's like, dude, you're like one of 50 I'm working on, you know, but that'd be nice. Oh, I'm working on it. I saw there was an episode where you went to like your local golf shop and were like checking stuff out and whatever. Yeah.

Speaker 3 34:43

Is it your relationship with Edwin Watts here in Tampa? That, that lets me come do a lot of reviews there too. Yep . So I'll just try this stuff. That's right on the rack basically.

Speaker 2 34:53

And then what do you do on like you just go in the cage or you'll hit the simulator or whatever. Yeah .

Speaker 3 34:57

They've got it. They've got a GC simulator.

Speaker 2 35:01

What tech do you own right now? Like what? Like I know have the AR 10 , right? Yup . And then how'd you get that? When did you see like, do you even know is going to blow up? Right? Like somebody gave it to,

Speaker 3 35:12

I had an idea that one was going to blow up. You did or did it ? I knew that one was going to be good.

Speaker 2 35:19

Oh, you did? Yeah. Oh yeah. Did you order it or to somebody who just have one? And they're like, oh , let me use that. Um ,

Speaker 3 35:24

Play better. Gave it to me. They, they got one and I , and they, and Garmin was nice enough to allow me to do the review.

Speaker 2 35:31

Oh, that's awesome. See that that's it. If you want to do really well on YouTube, you got to get this stuff like before it comes out, you have the content ready. So when it does come out, when Gabe was releasing those videos there, trust me, I already looked there was like a three and four week wait, just to get the Garmin, like nobody had it in Arizona. I know that for a fact . Now you can get it now, but this is back in August, like early on.

Speaker 3 35:52

I'm still on a, on a big , uh, wait list though. It's kinda like the iPhone, like when the iPhone came out, you see those lines of people that's yeah, there was pre-orders that would probably still fulfill, honestly, they're probably still fulfilling pre-orders I don't even know, but it's , it's there , they're backed up in the production of them in terms of the demand. There's just such a great demand for those things. It's an awesome device. I mean, for, for the price, like 600 bucks, I mean, there's nothing like it. That's going to give you a full simulator and do all the things that it will do for, for, for that price point. You're usually buying a sky track or something like that for 2000 bucks.

Speaker 2 36:27

Yeah. So you've tracked, I watched a video. You did like a year ago where you're doing a Meebo plus in the backyard with the kids. Yep ,

Speaker 3 36:34

Yep . Yep .

Speaker 2 36:34

So at the Meebo it was that your friend's Meebo plus wasn't that what it was buddy plus his Wade's right? Yeah. What do you think of the nivo ? Plus? I like it. I like it. It's expensive though. It's two grand. I mean, it's like, yeah .

Speaker 3 36:45

I mean, I wouldn't personally buy one just because it is that, that PR that particular

Speaker 2 36:51

You can buy a wrap soda, Garvin or tad , you buy like five things for the price of that.

Speaker 3 36:55

I'd buy in our tenant to anything other than a , probably a sky track. I like the sky track for indoors. But like, if you want some again, if you want something mobile, like I travel, you know, or I used to travel a lot, then I love having the art 10 for that purpose. You can't do that with a sky track. But if I had it just a pure, like indoor setup at a reasonable price, you know, that's 2000, I mean, reasonable in golf terms. Um, I'd probably go sky track, but when it comes to everything else, like any kind of Doppler, a little unit, anything in the five, 500 to $1,500 range .

Speaker 2 37:27

Yeah. When you think about the regular Meebo oh man. It's okay. It's okay. It's kind of annoying to talk to you all the time. It's like shut up dude,

Speaker 3 37:35

Or just , I just

Speaker 2 37:36

Reviewed it and I know you did. I thought I'd ask him .

Speaker 3 37:39

I liked it more than I thought I would honestly. Um, cause I used the mood nivo plus, which obviously is great, but 2000 bucks, I didn't think that for $500, it would be as good as it was. It was easy to set up.

Speaker 2 37:51

That's a big deal when it comes to technology and there's a learning curve. You're like, no, thanks. I had a , I had a rap Soto for like six months and I still did not use it until I talked to him on the phone, like their GM. And I was like, oh, I'll tell you , you use it. Okay, cool. And I'm like, oh, this is really cool. But like before that, I'm like, I don't want to learn how to use stuff. You know? Like I'm just lazy. I don't know . Like, yeah . It's just, but they're all the same.

Speaker 3 38:15

It really techie person. There's some things that I cannot, like, I just can't figure out it's happened to me this year. And I wrote back to coming , like , I can't review your thing. I can't even get it to work myself. Nevermind. Teach anyone else how to do it. So

Speaker 2 38:28

What about your time at Brock? That was, or no,

Speaker 3 38:31

I better, not probably

Speaker 2 38:34

Not . They want to have, I did a review. I did a review on it on a rangefinder and I , uh, it was a piece of. And like, you know, it's a pretty, it's a mid-sized brand and there was trees behind the flag. It wouldn't read. Right. And so then like we did the review, but I didn't publish it yet. And then I like sent it or we sent it back to the company and we're like, this thing doesn't work. Like, this is your main thing. I'm like, you're treating me to publish this because then we're like, oh, then they're like think was there damage control? Like, oh, oops . When you add another wound, you know , it's a one unit and the center tech team and I'm like, Hm . But they wouldn't work with me after that. So

Speaker 3 39:09

Yeah, it's happened and it doesn't happen often, but sometimes like I'll have a defective unit. I'll have to set it back, get a new one that does happen with, with technology. I think that's just that's how technology is

Speaker 2 39:19

That helps you, would you say it was called downlight eater.com play better. I'll try it. So then where do they based out of they're not in Florida, are they?

Speaker 3 39:26

Nope. They're based out of my kind of hometown of Baltimore, Maryland.

Speaker 2 39:30

How'd you find them? Or did they find you? You found me. Yeah.

Speaker 3 39:33

They liked what I was cool. Yeah.

Speaker 2 39:35

So they been providing a new product, right? I mean , that's the best thing. I think I'll be honest. If you can get product from a third party retailer, then there's like really no strings attached because you're like both, like they're trying to sell the product. You're, you're trying to review the product when you get it from the manufacturer. They're like, oh, well, you know, let's, you know, maybe that makes sure everything really works. And

Speaker 3 39:57

I seen the retailers for, for that reason because , um , I'm always going to give people my honest opinion. I don't care. It's a lot easier to do that when I don't, when I don't have to deal directly with the manufacturer for sure. But sometimes I do. And you know, if it's something I really hate , um, I probably just won't do the video about it. You know? Like I'm just not going to put that out, but it's funny. Like I get accused all the time and I'm sure this has probably happened to you or anyone who's ever created content. But like I was raving about the garment are 10 people like, oh, you must work for Garmin . Like , no , I don't. It's just awesome. You know, like, can I, am I allowed to be really excited about something? Like ,

Speaker 2 40:35

Can I like some things like, well we'll just release a video extra day . Oh, I , I reviewed the Han , uh, hybrid E B in a fair way, the big lb. Right. And I never owned a Honda club my entire life, but my friend was able to get me to get those two clubs. Holy crap. Those things are amazing. I'll just say that. Cause I'm like, oh, how am I going to Palm a club? Right? Like the hybrid is one of the, literally the best hybrid I've ever hit in my entire life. Like I actually can hit it. It goes great. It goes far. And I was like, you know, and I had a title as hybrid that was supposedly like the best one I've ever made. Nope. I like, so it's kind of cool when you find like , that's the only time lately I've been like, whoa , this is really good club. Like, because it it's like, it blew my mind. It helps my game. It could help someone else's game. Right? Yeah.

Speaker 3 41:24

That's the fun, that's the most fun when you find something that is not getting a lot of attention or , um , maybe he's getting the wrong attention for whatever reason and you can show people. I think, I mean, I think almost for all these products that exist, there is somebody that it's probably best suited for. Like, so for instance, I'm, I'm re I'm using , um, I don't have it in front of me, but I'm reviewing a really high-end Buschnell rangefinder . Now. I'm not going to recommend this particular rangefinder for someone who's budget conscious. Cause it's not.

Speaker 2 41:55

Yeah. It's like buy a $500 range finder or something.

Speaker 3 41:59

It's perfect for someone who's in a very specific part of their life or their game or whatever. So it happens on the inverse. There might be something that's really cheap. It's probably not great for the masses, but there's a really specific subset of people or this is the perfect device for them. So that's what I always try to do. And I always try to frame my reviews in that way. Always

Speaker 2 42:18

Be honest. I

Speaker 3 42:20

Am , I think this one is best suited.

Speaker 2 42:23

So like I did , I did reviews of like, I released one like a week ago, but I did all the drivers. Right. But all the models of each driver. Right. So all three models of that drive , like I'm in the simulator hit now . And I tell everybody about the, about each of the drivers, but then at the end I'm like, okay, that's what I could hit at all this one, because that wasn't made for me. Right. Like, because that's the guy who has slow swing speed or that's the guy I was fast swing speed. Or that's the old guy who needs to launch, like they're all made for somebody different. There's no one shoe fits all. I'll be honest. Like , like people were joking around like, holy crap, how'd you get like a 40 degree launch angle on a way on a driver. I'm like, I don't know. Like, because pie wasn't made for me and I played in , hit it . Right. That's the other thing too. I'll tell you that I've learned. Okay. Don't hit a bunch of drivers in one day. That's a lot of, oh, I don't hit every driver. It was like, oh my God, I probably just won't call up 250 times by the last one. It was on a Pingree for feed 4 25 . I couldn't even hit, I couldn't even swing my body. I was like, and then I'm like this thing , this work, I can't that far cause already so exhausted. So that's the first lesson.

Speaker 3 43:26

That's more than like two or three clubs in a session. So I get flack for that too. They're like, oh, you should have swung them all in the same day with the same conditions. And like, well listen, if then this would have gone wrong. So there's no, there's no pleasing everyone on this .

Speaker 2 43:39

Well, here's the thing it's like, what are you, you got to ask yourself, like , am I just giving you information? Like a friend? Like if you were like, Hey, that's a cool club. Tell me about it. Right. That's kind of what I that's kind of role . I like to play very similar. Right? Yeah . But you're not the guy who's like, oh, I'm going to test every single one out on a iron Byron and like, you know, give you every single thing. It's like, you're not that guy. You're not my golf spot.

Speaker 3 44:02

No, one's a robot. That's the other.

Speaker 2 44:05

But there's also different subsets of players. Like some players want that. Like they want they're all into the data and some people want to know what's a good club. Right. So it's like, you gotta figure out your audiences.

Speaker 3 44:16

Yeah, exactly. And I think I have the best audience there is because they're there . They realize they realize what I, what I'm capable of and they appreciate, they appreciate my perspective, you know? So we're aligned that way for sure. But there's days, like for instance, going back to like drivers like that, like we're one day I , I , I just, wasn't hitting a particular, it was Titlest TSI three. I remember I, I, I reviewed that driver and then I ended up doing again, like there's so many videos. People don't will never realize how many videos that, like, I just never released because maybe that day I wasn't, I D I wouldn't swing in the, T's not a good video and release that video, knowing that this wasn't the best I could give from that, you know, like, so I redid it, you know, and then of course that the next time I did it, I, I played much better with that particular driver. And I released that video because it was more in tune with what my normal, you know, numbers would normally look like. There's a lot of, it's just the , so many things that happen making these videos that were like , uh, in Florida, it's very difficult in the summer. Like my, a couple of times, my equipment just completely melted down in the heat and humidity really pre-chorus the way through the video. And I basically had to start all over again. So there's tons of stuff that just never makes the, makes it to see the light of day

Speaker 2 45:31

For review using a Sony a seven three. Is that like your main camera?

Speaker 3 45:35

That's my main camera. And then, you know, sometimes I'll even just use my iPhone, but for the most part, the [inaudible]

Speaker 2 45:41

And you just carry that with you on like a tripod, like a great ,

Speaker 3 45:46

And the tripod, generally, I walk these days, so it's , it's in my bag in my bag. And so then I can kind of like position it and it's on the cart. If that makes sense. You have to see if you take ,

Speaker 2 45:58

Do you see the tripod out of the bag each time you swing? Or is it already attached to the car?

Speaker 3 46:03

No, 90% of the time it stays right in my bag, but I'll take it out. Like if I have some shot, maybe I want to on the other side of the hill or something. Yeah. I can't like set my card up behind me, then I'll take it out with a tripod and walk over there.

Speaker 2 46:14

Then how are you? Let me ask you, is when you're walking, you're walking on the course , are you holding the tripod? And like, you know, like when you're doing the blogs ,

Speaker 3 46:22

I am. Yeah. And a lot of times I'm like huffing pine . That's the other thing I got like, oh man, you're so out of shape, like, how can you can't even walk one hole? And again, you don't realize that, like, this is my tenfold the day. It might be the first hole for the video, but I've , might've played nine. Uh,

Speaker 2 46:39

And I'm carry a camera that wastes about four pounds. And I'm trying to make sure

Speaker 3 46:44

15 pounds probably. Yeah. And I'm holding it out in front of me. So yeah, it's,

Speaker 2 46:50

It's , yeah,

Speaker 3 46:51

It's a lot harder than it looks sometimes. But ,

Speaker 2 46:56

Um,

Speaker 3 46:57

And I might've been running to like, get two holes ahead, so I don't have anyone behind me is the other thing. Right.

Speaker 2 47:03

So you're walking with the cart, like a pushcart. Yeah . If you can imagine you're carrying your bag with all that crap. Oh my God. There's no, you'd make it past.

Speaker 3 47:10

Yeah , that wouldn't happen for awhile . One of the manufacturers, let me use the MGI zip navigator. That was the best, cause I didn't even have to push. I just had this

Speaker 2 47:19

Little remote, like you should give it to me so I can keep,

Speaker 3 47:23

I wish they would. Yeah. Maybe they'll watch your show and decide to do it, but I had to give that one back.

Speaker 2 47:29

Right. And the next couple of months. So like no more podcasts, you're just gonna be focusing only on YouTube.

Speaker 3 47:37

Um , yeah . So, well , at least by the end and the end of the year, I'm going to do private calibrated to the end of the year. Cause I have sponsors of the show that, you know, I've made a commitment to. Um, so while I want to finish strong for them , uh , but we won't be doing that show in 2022 , uh, likely you'll see a let's play. So we have it , let's play through golf travel podcast right now. Um, which often is , is actually hosted by , uh , my friend Leighton who manages a club in the UK. Um, I do some of the episodes. He does some of the episodes. He she's going to , he just did an Australian series. Uh , now he's going to be doing a series on the UK, but likely you'll see, let's play through , um , equipment review show coming out , uh, in podcast form. So in 2022, that, that, that will probably happen.

Speaker 2 48:23

Would that be you or

Speaker 3 48:24

Him or that will be me. Yeah. So it'll just kind of be an extension of the YouTube channel. Basically. I'll just have the bandwidth to do it. Cause I haven't had it with doing private club radio, but when when's that

Speaker 2 48:36

I should probably do that. It's like a live stream. So your fans and people can talk on the side and you can like answer them . That's the one thing I like about this live stream stuff is like, it didn't happen today. Cause we were , this is not my normal day for recording, but um, it's cool because I'm with a brand, people ask me, oh, ask the brands like questions and I'll either ask them or my hope or my gas will just read the questions and be like, oh, it's a good question. And they're like it , I love it. It's like , it's so much easier , um,

Speaker 3 49:04

To have the interaction. Yeah.

Speaker 2 49:05

Yeah. I think people like it too. Like a lot of my fans, that's a thing too. I don't know about you, but like I don't really call my fans. Like last people become my friends. Like I text them, we like talk all the time. Like, I mean, there's tons of guys and gals that like are, you know, supportive of the show and supportive of me and I become friends with them. It's cool. I don't know. I think I love it. Absolutely. I mean, it's golf, right? Like that's the thing, like I don't get too serious about this. Like it's golf. Like

Speaker 3 49:34

People get serious about their golf though. I

Speaker 2 49:36

Know, but it's like, this is my

Speaker 3 49:39

Porsche . You hit a bad shot.

Speaker 2 49:40

Oh, I hear it all the time. They're like nice shot. Actually let's play. I was invited to play golf with Devereaux today, the clothing brand, but I'm like, I can't, I actually haven't I have a hearing this morning I have to go to. Um,

Speaker 3 49:52

But

Speaker 2 49:53

Yeah , it's cool. There's the cool thing is that you get to meet . And the thing about golf is that since it's golf, it's fun and people get to really, I don't know , golf was very, have you found that golf is a very small world? Cause I didn't really realize that until like , oh absolutely. It's like teeny tiny and really just talk about a game that really likes to play. So like why wouldn't it do

Speaker 3 50:12

More and more people are playing, which is a great thing for the game.

Speaker 2 50:16

Yeah,

Speaker 3 50:16

Exactly. I want to see more. I am , I personally would love to see more , uh , ladies and children getting into the game. Cause you know , if we don't have them to truly grow the game, we need to have more, you know, more representation from other categories. For sure.

Speaker 2 50:29

I think that's the one thing I've found in the last couple of years, which I really like supporting the brands that are doing that when it comes to like products or apparel or gear when they're like not such , it's not so inclusive, you know what I mean? Like they're doing something like innovative and I'm like, oh, it's really cool. We were like bringing it to like, I think people talk a lot like, oh, that's what we want to do, but they don't ever do anything about it. And I think it's really cool when a brand like focuses on that. Yeah.

Speaker 3 50:54

Yeah . I always love finding those stories with private Cobra radio, you know, there's charities that help folks who are handicap get into the game, that sort of thing. People who are , um , traumatized or have PTSD, any of those types of things. I always love, you know , like you said, the organizations that are actually doing something productive.

Speaker 2 51:11

Well, I think you're going to blow up, dude. I mean, you already kind of are, but I think like the next five years gave off a million subs. I bet for sure that I know it's a goal. That's , everyone's cool.

Speaker 3 51:21

Um, my goal right now, but really

Speaker 2 51:24

In the hand of the thousand , is that your goal right now with a hundred thousand? My

Speaker 3 51:27

Current goal. But , um,

Speaker 2 51:29

My goal is to get 25,000. So I'm beating Gabe,

Speaker 3 51:33

Just kidding .

Speaker 2 51:34

You're like good luck to you . And you're like just ,

Speaker 3 51:38

But my main goal is really to help people, no matter how many bets me , scribers, I have, it's more about helping people make the right decisions. Golf is super expensive, you know, I want P and you know, if you're going to invest your money, I want people to invest it wisely.

Speaker 2 51:51

That's exactly why I do this . You know why my whole starting of this was the, because I got tired of walking into the golf shop and asking the guy like, you know , if you're a busy father, like you don't time do be search , you know, and all this stuff. So you're like, oh, what's a new driver. Truly good. And they'd be like, oh, it's these five. And they don't really know, you know, it's like, that's when I started the whole site, like seriously, I was like, I'm tired of this. I'm just gonna write about it. That's literally how I started. And then I like dive now tried , you know, now it's different because I'm doing a lot of other products, but yeah,

Speaker 3 52:20

That's awesome though. That's great to do something that you really love. That's the best thing.

Speaker 2 52:24

Well, thank you for being on the show today. I appreciate it.

Speaker 3 52:28

Um,

Speaker 2 52:28

It's a great time. You guys need to check out his YouTube channel. It's, let's play through search in YouTube. You'll find it right away, but game's doing some really cool stuff. Um , he has great videos are entertaining and you could tell he's just like a normal dude, like all of us, right? He just records what he's doing. Well, thank you for being on the show. Do you have a website too or no, you're not going to a website.

Speaker 3 52:50

I mean, you can go to let's play through.com. I think the website is still geared more towards the travel side, but yeah, I find this on YouTube. Um, we do two videos , uh , every single week, Wednesdays and Sundays looking mostly at technology and golf clubs these days. Sometimes you'll get some life lessons thrown in. We have some fun, but uh, let's play through

Speaker 2 53:08

That one video that your dad, right. That was cool. That was

Speaker 3 53:11

The best video I've ever made. Personally. You won't necessarily get the views as some of the other ones, but that's okay .

Speaker 2 53:16

That's like a tribute almost in a way, like your dad in a way. That was really cool. Yeah . I didn't be with my dad too, but I was always going to kill him because he cause he had burned his training at a long time ago. It's really cool. Training 80 . Yeah . It's called the act you hit, I'll send you one if you want. And so like this, like the 2000 early, it was like late nineties. Right? So yeah, we did a video together. It was hilarious. You could tell, I was like getting annoyed at some point. I was just like, oh my God. But um, people love it. I'm making fun of my dad on that . Let me find my dad, but he just drives me crazy. Well, cool. Well thanks for being on the show. Check them out. You guys it's uh, uh, like guns at led play . Let's play through and Gabe will love to have you on again sometime, maybe in a year when you hit a hundred thousand. There we go. We'll do that a hundred thousand. I'll be , uh , I'll come back on for you. Cool. All right. Sounds good. Thanks man . Thank you.

Speaker 1 54:11

Thanks for listening to another episode of behind the golf brand podcast, you're going to beat me a go stay connected on and off the show by visiting golfers authority.com. Don't forget to like subscribe and leave a comment. Golf is always more fun when you're , when stay out of the beach and see you on the greenery .