We made it to Episode 28 of the Behind the Golf Brand Podcast. In this week's episode, I interview my friend Mike Napoleon, the Co-Founder of SuperSpeed Golf.
All golfers physically capable of swinging a club should be doing exercises that enable them to hit the golf ball as far as possible. As long as you are a golfer that can physically complete the training protocols, the SuperSpeed system can improve your game. Beginners, avid golfers, and professionals should all consider doing something to improve their physical abilities and the SuperSpeed golf system is the most proven way to go.
We made it to Episode 28 of the Behind the Golf Brand Podcast. In this week's episode, I interview my friend Mike Napoleon, the Co-Founder of SuperSpeed Golf.
All golfers physically capable of swinging a club should be doing exercises that enable them to hit the golf ball as far as possible. As long as you are a golfer that can physically complete the training protocols, the SuperSpeed system can improve your game. Beginners, avid golfers, and professionals should all consider doing something to improve their physical abilities and the SuperSpeed golf system is the most proven way to go.
Today, we play a golf. Let me show you how we do it in the pros. Welcome to behind the golf grand podcast. I've never missed with the seven nine a conversation with some of the most interesting innovators and entrepreneurs behind the biggest names in golf. My friends were the golf clubs. I lived on the golf course. I lived on the driving range from pro talk. You should learn something each and every single round you play to fun from on and off the green. Why would you play golf? You don't play it for money. Just let me put the ball in the hole. This is behind the golf brand podcast. With Paul libertory behind the golf brand podcast is sponsored by OnPoint. The revolutionary three-dimensional dome golf ball marker on point provides a layman recognition as small as a degree of inaccuracy from the planned course of the putt face angle endorsed by Jim Furich us open champion and 17 time PGA tour winner on point alignment technology has been proven to increase putting performance and help lower your score. Visit OnPoint golf dot U S, and be sure to use code[inaudible] for a 10% discount on point, make more putts
Speaker 2:What's up guys, Paul from golfers authority, and welcome to behind the golf brand podcast. This week, I have my good friend, Michael Napoleon from SuperSpeed golf. This is probably one of the coolest, uh, it's almost like a hybrid, you know, it's almost like it's a training aid, but it's also like a physical, like getting in shape and getting your club head speed. And it just it's like its own amazing tool. I don't know what you would call it. I wouldn't call it a training. It's not like, I think it's beyond that because it's just the one it can really do. Um, it's taken off over the last couple of years. Pretty much everybody on the tour uses it in their training regimen and I'm really excited to have him on the show because I'm a big fan. And uh, without further ado, this is Michael Napoleon from SuperSpeed golf. Welcome to the show. Well, thanks for having me. So where are you located out? Oh, I'm about 30 minutes South of Denver, Colorado. So yeah. Love it out here. That's cool. That's a really big, super speedy guy behind you. Is that the jumbo model? Yes, this is the, the large model. This is actually one that's not even offered on our website. It's beyond a long drive set that we offer only for the, uh, the best of the best. So that must be Bryson's right when he trains like that big, it's like a big oil drum with like a, um, light pole sticking out of it. If you guys can't, if you guys are on the live feed or on the show, you'll see that he has a big, super speed behind him. So anyways, so I guess my first question to you is when did you start golfing? Oh, wow. I started playing golf, like just messing around in the backyard about what I was probably five, six, seven years old distinctive memory of that is within the first three that I had,
Speaker 3:Like my first little mini set of golf clubs. I put a golf ball squarely through our neighbor's window, about 70 yards in front of me. And I was like, man, there's something to this. Obviously I was a little scared to death because I was a little kid and I broke a window and you know, I had to go over and apologize the whole nine yards. But I think my dad at the same time looked, it was like, he really hit that like 70 yards
Speaker 2:Proud. He's like, that was my son. He did that. Yeah. We'll pay for that window, but Holy crap, his kid has talent. So, um, so usually what we do on the show is like, as the most random questions in the world. Right. But you know, what I want to know is kind of like the evolution of SuperSpeed golf, but not like I we'll get to the company later on, but first of all, I guess what I want people to know is more about how you got to, you know, the beginning point, you know, super speed. And then we go into the actual brand. So, you know, did you play like golf in like high school and college and stuff like that or what happened?
Speaker 3:Actually, no. So I was always a good player and I always played recreationally, but I really never got into competitive golf. I had a background in a little bit differently. So like when I was in middle school, high school into college, I was actually, I went through school for music performance. So it was actually a classical saxophone player of all things, crap kind of wild stuff. But, um, at the collegiate level, I mean, we were internationally competitive in some of those, uh, different things that you do in the musical competition world and different types of chamber music type competitions. And it was something that I really loved. Um, you know, it was just another, it was one of those things where it was something that you would attain extremely high level of skill, you know, high level of expertise doing, you know, that a musical instrument. And then, you know, combining that with other people and really enjoyed that entire process of kind of expertise, if you will, I would say is a good way to put it. Uh, the problem with that world is that it's a very, bottle-necked kind of, um, industry, if you will, like, you're pretty much training IE, you you're pretty much training and working, becoming more experts. Basically the goal at the end is to go through school long enough to probably be, to get some type of college teaching job as a professor type job. And then you're going to teach the next generation of people doing the same thing. So it doesn't have a lot of, uh, kind of head room if you will, uh, for advancement and you know what I actually found. So while I was in grad school, I was actually working on a doctorate in, uh, Dr. Musical arts degree in, in sexual performance at ASU. I actually put my first golf lessons. I really, we had a crazy year and I may, again, I was a good golfer, like in high school, I was probably about a four or five handicap college. I got it down in like the zero one range. Like I was a good player.
Speaker 2:I can actually a good play. You know, I love
Speaker 3:To go play with like the guys on the, uh, Georgia golf team back when I was there. And so I could always hold my own, you know, I just never really got into that point of, of actually getting into competition at that point in my career, but I'd never really taken any girlfriends. It was just a good athlete, played baseball and other sports and, and, you know, golf kind of came pretty naturally. But so we had is this weird year. It was second year I was working on this degree. You know, our main professor that kind of ran our studio left suddenly like two weeks before the year started. So all of my committees got dissolved that basically had nothing I could do for that whole year. So I played a lot of golf and one of the local clubs, I took a couple of golf lessons and I found something very interesting. This is where kind of the light bulb went off for me, but I went in and, you know, head pro to golf club because that just seemed like the natural place to go right. To go get a golf lesson is just a consumer that didn't know any better or anything else. And, you know, really nice guy, you know, he had a very clear picture. I think of what he wanted me to do. I don't think he had any clue if that was the best way for me, it was just kind of what he did. And then the other thing that I found extremely shocking was that there was really no structure or plan or lesson notes, or like it was just a very kind of haphazard process for that golf lesson. And I kind of just like looked back and I was like, man, I've been studying like how people learn, how people get better, you know, granted in a different field in the music world, but how people practice, we did studies on like, is it better to practice for 20 minutes, take some time off practice for 20 minutes, or is it better to just go after it for two or three hours? And we had all these different research of what I didn't know at the time, but really is motor learning, reading research that we were looking at and dealing with like fine motor skill performance, which is extremely similar in that world as to what we do in golf, just with a different instrument, if you will. And, um, so I looked at it as like, wow, I mean, I charge$40 for an hour music lesson and you know, the, the product that I am producing for those people has a lot of like, you know, really good research behind it. It's very structured. It has, you know, a system to be able to check and see if my students are getting better. All of these different pieces that I wasn't getting for a$100 an hour golf lesson. And that was just like, I kind of scratched my head for a second. A light bulb went off like, Holy man, I think we can murder it in this field. You know? Cause I think we have knowledge, you know, coming from this other world that they don't necessarily have, or at least, you know, my limited experience didn't have. And uh, you know, kind of the rest was history. I took a job at a local golf club and then a year later had a full-time teaching position and yeah. Off to the races.
Speaker 2:That's crazy. That's so cool. Like I think if people understand, like they think you have to go the traditional path, right. And like, you really don't, you just got to know what you're doing and be able to take what you've learned through other areas and apply it. Right. Because then you have the same, you know, so then you started becoming a teaching pro, right.
Speaker 3:I type a local club was just an assistant professional, like for about a year and a half while I went through the PGA program, which I did all outside of school, just kind of went through that apprenticeship program. And then, uh, I took, uh, my first teaching job was at TPC Scottsdale, uh, back in the days where it was a company called PGA tour academies. So I worked there for about a year during that time also got really involved with the guys out of TPI. Um, went through pretty much every single certification they offered because I, as soon as I went to one seminar, I was like, wow, okay, these guys are kind of doing this the way I, I think is this makes sense. Like they actually have some science behind this that we need to look at. So I feel like that was one of the main spots where I learned the craft of golf coaching and golf swing and all of that side, not to mention all the different aspects of the human body and how that affects it, but that was a major part of my education, I would say there. And then, uh, yeah, about a year into that, uh, moved to Chicago, I opened our own golf Academy business, doing things I would say pretty different than the standard traditional model of teaching golf lessons and really looking at things as comprehensively as possible, trying to put teams around players, to look at how their bodies work physically and how that interrelates with their mechanics and looking at the details of, uh, you know, biomechanics and technology and everything that we can possibly do to help somebody, you know, get that edge of, of golf performance, you know, four years, five years into that, we had four locations of that Academy. So it was busy. Um, it was all a membership-based program. So we didn't really sell any hourly services. That whole business is probably another hour long webinar or podcasts we could do to talk about that business model. But yeah, about five years into that, you know, we came across some training cause I mean, everybody wanted to hit it further. Like that was one of the, on our intakes, everybody one way or another, whether it was distance off the tee or, you know, trying to stop the ball on the green or hitting the ball higher, whatever it was, you know, most people were asking for swing speed in one way or another. So we started to look into a lot of detail of what do we need to do to max out helping players with swing speed. And we came across some really good training that was being done in major league baseball, uh, by Dr. Tom house. Who's a brilliant guy, you know, really did it. He basically, you know, I would say fathered in all of the Vila ball training that majorly baseball pitchers do. And we kind of took a lot of that research and looked at a lot of the other stuff from track and field beyond that, and started to develop and figure out ways to apply that to the golf swing. And that was kind of where SuperSpeed golf was born. Then we took that and started to, you know, the next goal was super speed. Once we had the science was we got to make this as easy as possible for people so that everybody can get benefit from this training. And I would say two years after that was when we sort of, well, we went full-time with super speed. Um, our Academy business called catalyst golf performance is still operating in Chicago, good colleague of ours. Marty Evans now runs that business, but Kyle and I kind of stepped back from the actual day-to-day coaching business and, uh, sort of went all in on super speed and kind of the rest is history to now.
Speaker 2:Wow. So it's like, almost like you developed it along the way through the training and learning about body mechanics and then also with the science of other sports. Right. And how to actually like combine them all together into making a training aid tool that, you know, that actually works right. That actually helps you become a better player. That's not like you need to carry it with you all the time and use it on the course or put it on your call. So like it's more about, you know, the science that's behind the actual aid. So at what point then what were like, what was the aha moment, I guess, with the super speed when you made your first prototype and you're like, Holy crap, this didn't really work.
Speaker 3:I mean, our first aha moment on that was before we even had prototypes and we just tested very crude, a very crude system of the training where we were, it was definitely not optimal. It wasn't even close to as good as it could be. And we saw like 23 out of 24 test subjects, gain swing speed, and their first study, Holy
Speaker 2:Crap, we found the Holy grail.
Speaker 3:That's a big deal. And then when we actually got to the point of optimizing it and figured out the right weight differentials and kind of tweak the programs and the, and the protocols to being more efficient, and now all of a sudden we're getting, you know, a hundred percent gain out of test subjects and we're like, wow, this is something that can help everybody. I mean, it's a big deal, but I mean, I really think that the biggest thing in many ways, I think that separates us with SuperSpeed than a lot of other companies that are out there is again what you were saying. I mean, we were professional coaches first and you know, my background on the motor learning side and looking at how people get better and how people actually do improve their, their swinging, what we can do to help do that. And then the biomechanics side and looking at all that, and then having all that technology around to be able to test it when we were developing the product and then having, you know, a business partner, Kyle Shay, who is a health and wellness rehab expert, looking at the physicality of it and making sure that we're doing everything safely and helping develop the protocols, you know, it was sort of a, we had all of those different pieces, those raw materials around, and that was really what allowed SuperSpeed to come, come into existence the way it did. And like I said, what I think separates us from a lot of the other training aid companies out there where, you know, we knew this work, it was more, how do we get it to people in the easiest way? Not, you know, let's, let's try to develop some kind of, you know, gizmo that seems like it's going to do something, but we don't really know what it's going to do. Let's just get it out there and market it. You know, it kind of the other side of that, like we came from the other end.
Speaker 2:Yeah. Cause that's what happens a lot. I feel like in the golf industry is people come up with a good idea, but like, you know, it might be a good invention. Right. But they don't know how to sell it. And they don't know how to get out of the public. They don't know how to yeah. It works. But like, why does it work? You know, they don't understand that. They think that it's have something they're like, Oh man, I'm going to just sell this. You know? And then I think I'll use the, a lot of, especially in a training aid world, there's a lot of, there's a lot of that stuff, you know, I'm not saying they don't work. I missed them. They don't, it's about the message. And I don't think people understand. I mean, here's the thing you guys like, there's probably about, there's nobody in the tour. Who's not using a super speed. Like if you go to Superstore's website, it's like, how many, how many, 200 professionals you just use super speed? Like hundreds, right? Like, yeah. I mean, I know
Speaker 3:Over 700 now, but we're gaining them every, every day. Like
Speaker 2:Everybody, like every big name guy, like, it's not like, Oh, it's Joe blow. Who's never made a cut. It's like
Speaker 3:Hard to say. Right? Like, because I mean, we'll see sales come through where they just buy them. You literally will just see a sale come through from a tour player. Like I'll bet that's, uh, you know, early on actually Kyle and I were sitting here,
Speaker 2:I'm excited. You're like T woods who is goods. So we actually were like, Oh wow.
Speaker 3:In the studio actually teaching a session with a client, we saw a sale come through. And this is back in the day where like every cell mattered, like we were looking at the phone and we're like, wow, okay. We just saw
Speaker 2:You get excited. You're like order one Oh one.
Speaker 3:So like, we, we like Google, Google maps, the address. And we found it in Florida, like, yeah, I'll bet. That's it.
Speaker 2:You get all excited. Like Holy crap,
Speaker 3:That kind of stuff. And he was actually really nice. He actually put out a cool video about it, like way back in the day. He was one of the first, um, you know, that, that did that. And you know, we, we wrote him a nice letter after that. Or like, you know,
Speaker 2:That's, what's really cool about like players,
Speaker 3:Please let us know that kind of thing. But I mean, we've was wild too on that end is like, yes. I mean, we have, most of the tour players in the world are using or have used the product at some point. We've also never endorsed or paid any of them to touch it. So all of those players, you know, have used the product choice that is helping them or in one way or another helping their game. It's not something where we're just paying somebody to be a spokesperson for them. We've,
Speaker 2:That's a real validation right there. You know, it's not like, Oh, we paid him$250,000 to carry us in his bag for a year. It's like, no, they carry their bag because it helps with the ball farther. I think it's just a weird about golf. Cause I'm not, I mean, I'm a lawyer, right. This is like my side I had just for fun. Right. So like, what I find really insane about golf is that like, because you have the big five, right. Big five companies and they pay tons of money. These guys were carrying and all that stuff. Okay. But in the end of the day, like the players just want to win. Right? Like that's all they care about. Like everyone that make the money, that's cool. But like they want to win. So like, you know, title is can't come to them or tailor-made or Callaway and be like, Oh, you can't use that thing. That's gonna make it, the boss go farther. There's no freaking way he would ever do that. You know? And it's like, it's kinda cool. Cause when you see, I mean the ultimate validation is when a tour player, top 30 tour player uses your product by choice to get better. And then everyone uses it, you know? And then it's like, that's a real validation. It's not like, Oh wait, I pay that guy to do it. And to know that you guys never paid anybody. I have more respect for brands that do that. Because I think like if you do have to do that, you're kind of a sellout in a way, because you're like, well, I got paid tones. Like, so it's like, yeah, you're really popular right now. But that's because you paid so-and-so to carry it.
Speaker 3:We're playing the long game on it. Right? Like there's yeah. It's a long game that you have there. I mean the shorter game and there's definitely successful businesses that do that, that, you know, make a ton of product, endorse somebody to use it, sell that inventory. And then you never really hear about it again. But you know, from a business standpoint, you know, the business model might've worked out really well for the person that owned that company. Um, they sold their inventory. They, they made their money and then they're onto the next thing. Um, that's just not really what we're about. Super speed. Again, you know, we came from that coaching world. We're trying to create something that helps people in longevity, you know, get better at the game, continue playing the game longer, have more fun with the game, you know? So it's just a different strategy and, and,
Speaker 2:Well, it's also about credibility too. Right.
Speaker 3:I came on the strategy with, with the players and that's why we went that route with not endorsing players.
Speaker 2:No, I think it's cool because I have more respect for that. And I feel like it gives you a lot more credibility in the space because the product speaks for itself. Right. So that's why I think it's cool. Like there's what I hear when I hear a brand you're doing that. I'm like, Oh, you're a bad-ass you know, are like, Oh yeah. So, and so's carrying my head cover, so-and-so's carried my whatever. And I'm like, but that's by choice. And they're not, you know, they told Callaway kiss her, you know, I'm like, that's awesome. That's like, and then like, and then like I had a, I had a call with Dean Snell and when Dean's like, yeah, we never endorsed anybody. People want to use our balls with, they're like pay us. And he's like, there's no way I'm going to pay them. He was like, if you want to know the ball using the ball, if you don't. And I'm like, you're a, bad-ass like, because I don't know, like a majority of golfers suck. Right. So, I mean, we also, I mean, not you maybe, but I mean, I I'm, I'm the average typical American wanting to get better. And when I hear that a brand, like, I don't know, when I hear that touring players will use that to get better. To me, I'm like, Oh, I want to use that number one. And I know that he didn't pay them and to use it. I know that works. Like there's your market research right there. You know? So actually I didn't know that. So then you guys moved out to Chicago, right? It cuts up. That's what Mike was telling me, like you guys were in Chicago, but then you kind of like when you started SuperSpeed then you're like, okay, we can live anywhere. We want really, we don't need to stay in
Speaker 3:Chicago. Chicago was basis of our golf Academy company. So, you know, we, we started that back in like 2010, the main goal there was, you know, you're in a, you're in a place where you have a lot of just golf addicts and they have a limited season. So we built indoor facilities that had simulators and, and had like a full-on coaching environment, uh, that Ronnie around. So, I mean, again, the, the Academy business was very successful and that was really where, where we ran out of Chicago. I actually, in one of the reasons that I moved I'm Kyle and I were both going to move to the Washington DC area. He ended up actually going to Atlanta. And I ended up going to DC, uh, that was back in like 2016. Um, and in 2016, early 2017. And you know, one of the main reasons for that was, you know, we, again, you know, we were, I would say, attached to the Academy business, but we also had a lot of the clients that we cared about and they were right there and is, as long as we were in Chicago, there was no way that a lot of our time wasn't going to be spent working in that Academy business. It was just, it kind of tied us to it. So we left a handcuff
Speaker 2:In a way, because they're like,
Speaker 3:I don't want to call it that because I really liked that.
Speaker 2:I understand it's like those where
Speaker 3:We had to make a tough decision there because we knew that SuperSpeed was the one that had a lot of scalability and we really needed to focus our time on it. And getting out of Chicago was actually a purposeful move there in order to spend more time and focus more heavily on super there's many
Speaker 2:Hours in a day, and you have a loyalty to your clients, right? So it's like, you want to make them happy and you love your clients. So you're going to keep on working with them and it's to take you away from the thing that you want to work on, which is what SuperSpeed. So it makes it easier if you're not in Chicago.
Speaker 3:And we hired a really good team to run those Academy businesses. And, uh, you know, they actually ended up buying us out. The team actually ended up buying us out of the Academy business, uh, about a year and a half later. So all of that is all of that worked out really, really well. Um, it was meant to be,
Speaker 2:I mean, that's a, that was the path, right? Like, so I guess, so then what year did, SuperSpeed go live?
Speaker 3:Super speed launched in the fall of 2014.
Speaker 2:What kind of website do you mean? Like there's no Shopify back then. So it wasn't like a,
Speaker 3:The first website. I think we built ourselves actually make your own. It was just a, it was a WordPress site. Um, but it, it worked, you know, we, we launched the very first thing that we did, the grand opening for that business was at the world golf fitness summit for TPI in 2014, I was out at Aviara. So, uh, we were actually coaching we're coaching a number of, uh, long drag professionals at the time. So a couple of those guys come with us, they will, you know, it had some fun stuff we did on track, man, um, at that event and launched the product for the first time we brought, you know, 50 essentially prototypes with us to sell and sold out a film. Um, but you know, we'd basically built those ourself and our shop and our Academy. And then, you know, we went to the PGA show that next January and yeah, I mean, it was off to the races. We were basically trying to keep up with orders at that point. And then, yeah. Uh, that was it.
Speaker 2:Stop at that point, it just didn't stop. Like it just, the light, the light was lit
Speaker 3:Or, you know, cause it was more personal contacts and people buying them. But you know, over that next year, you know, I think we sold, I think we sold about 800 units between that fall and the next fruit, like the first year, that was kind of the initial we got out there and you know, it's obviously grown exponentially since then.
Speaker 2:That's awesome. I mean, so I guess let's talk about then like the mechanics of it. So why does it work, you know, without getting too technical, but for the people out there, like they'll probably ask themselves like, okay, why does super war? Yes.
Speaker 3:So it's the training is something we call overspeed training. And that was a term we actually kind of launched in 2014. Um, the training previous to that was called overload underload training. Uh, we felt that overspeed training was more descriptive of what was happening. So what's really happening in this is, you know, motor programs live in our brain. So like there's no muscle memory, that whole concept doesn't exist. You know, we have these motor programs that live in our brain whenever we decide to make a movement, you know, in this case, the golf swing, we step on the first tee, your brain selects the motor program for drivers swing. Okay. Um, your brain sends an electrical signal down your central nervous system that signal arrives at your muscles and your muscles respond to that and respond to that signal, uh, with that program motion. And then there's a little bit of a feedback system that happens after that, where your brain kind of goes back and forth and says, okay, did the emotion, you know, did the swing happened the way I want it? Do I have any kind of adjustment type stuff? That's a major over simplification of a whole lot of science and physiology, but pretty much what happens. So now what happens though, is that signal that your brain sends doesn't really change. It's programmed in hardwired signal for driver's swing the response that your muscles have to, it does have variants in it, and it can vary in specific response. It can vary because of, you know, you woke up that day and your left side hurts a little bit, or there's different muscles activated or hundreds of different, you know, variables go into that specific barrier to that motor. What we call neuromuscular response to that motor program. Well, we've found that you can also trick your brain into starting to expect a faster response from your body. And you do that by basically taking your golf club and making it just a little bit lighter. You can't make it too light. If he goes like this down to the shaft, it's going to be too light and you're going to access a totally different motor program. But if you just reduce the resistance a little bit, that your brain still fires the same motor program, but all of a sudden your body is able to respond faster. Cause there's a little less resistance. Your starts to actually remember that faster reaction, speed and starts to expect it. So what's cool about that is you're accessing speed that the player is already capable of producing for whatever reason, your brain just doesn't know that it's capable of producing air. It has limited it in some way, you know, prior to that, there's another, you know, million reasons it could limit it. So overspeed training in its purest form is just, you know, making your body move faster than normal during something. It already knows how to do in order to reset what your brain expects is that normal speed of response in your body that's over speed training. So like the easiest way to put it would be to actually show someone how they, it happens to the training. So like you take, our set has three clubs in it. One's 20% lighter than the driver. One's 10% lighter. One's about 5% heavier. Okay. You start with the light club when you're doing the speed training, somebody that swings a golf club at a hundred miles an hour, right? You could on average, if you will take that green club, that's 20% lighter on average they'll swing that club about 19% faster than their normal swing speed. Now that's a lot like you can't do that purposely with your drivers swing. You know, if you swing at a hundred miles an hour, swing it almost 120, but because of that resistance reduction, you can do it in just a few swings. Your brain starts to expect that faster swing. So then you go to the, the shock, the system. Again, you add a little resistance back, we'll see players swing about 17% faster during the training with the middleweight club. And then we'll even go to the, the red club. It's 5% heavier than the driver. And we'll still see that player swinging on average about 12% faster than their normal swing speed because of that to light club reset, we just did. So then you go back and you actually apply the skill elements of the sport. You go back to hitting a golf ball and on average, we'll see about a 5% jump in swing speed. After the very first time somebody does this training, it takes about six to eight weeks for that to become permanent.
Speaker 2:Geez, that's crazy. I mean, that's amazing if you think about it because clearly you're training your brain and you're rewiring your process so that it does it differently than before, and you're actually training it to get strong, like mentally stronger so that it knows how to do it. That's correct.
Speaker 3:There's definitely a piece of confidence, I think, cause I think a lot of golfers fall into the category of they're trying to be too technical if they're swinging or they're thinking about way too many things and they're forgetting to be an athlete and be athletic in the way they swing the golf club. So there is an aspect of it there that also just produces confidence in the overall athletic motion of the golf swing. But the big piece is just again, resetting that expectation of speed response.
Speaker 2:So I mean, so when people are, are training in your, so I guess let me ask the prod. So the process is they buy the, you know, the kit, right? They buy the SuperSpeed and then they have different options, right? Like you can get, like, I know you have like different sets for men and women, I guess it's is that based on the, on the, on the weight, I'm assuming of the, of the,
Speaker 3:So all the different sets are just based around the players drivers. So like if, if a player is starting with a standard men's way to drive her, they're going to use the men's set, you know, ultralight, senior ladies clubs use the senior lady said junior said, start to get a little bit lighter and shorter, um, depending on the length of those clubs. So essentially those are just all different. Um, those are all different sizes, so it wouldn't like progress through them or anything. They just they're based around what you play.
Speaker 2:So then what's the difference between like, let's say the men set and then the super C S like, what does it do?
Speaker 3:The SuperSpeed a totally separate training system. So that uses something called counterweight training. Um, so that SuperSpeed sea club has a big counterweight on the end of it. So it doesn't use the difference of weight, you know, between like the light, medium and heavy club, just one club that's counterweighted that allows us to get an overspeed training effect primarily in the area, right around impact, really to increase hand in arm speed. So we actually find that a lot of players with overspeed training get huge increases in speed production from their lower body, from like the big rotational type parts of the golf swing using the ground better, those sorts of things. Um, super speed C helps those players, I would say, apply those increased speeds to hand and arm speed as well in, in this way. So, um, we launched that just last year, so that's kind of an add-on product. I would say it is standalone. You can buy super speed, see, and go through those training protocols and you will get speed gains that we would say the best way to do it in tandem with the other, uh, training system though.
Speaker 2:So if you were like an average player, let's say you're 10 handicap, right? Like what would you start with then? What'd you just start with the, you know, like as you're a male, you start with the men's set, right. And then go through the protocols to like I do the six weeks of training on that. Right
Speaker 3:Look. So I would consider the actual physical product of SuperSpeed golf to not be the biggest piece of the program. You know, the training protocols and the laid out system of what you're going to do as you do these training protocols is really where we shine. I think this is just the tool, the SuperSpeed clubs to be able to do the training protocols. That's just kind of like the physical piece to it, you know, best case scenario. And again, it, it does work in multiple different ways, but you get the three club overspeed training system, you start with level one and you do that for, you know, the prescribed six weeks. She moved to level two, you know, depending on if you're a competitive player that needs to like have a very stable, you know, area of speed through a competitive judge to tournaments, or if you're just a handy higher handicapper, there's just trying to get as much as they can. You can press straight through the protocols or you can kind of stay in some of like the level two for a little longer during competitive stretches. But all of that information is on our website. Just laid out exactly what you should do when you get the clubs. Again. I think that's one of the things that separates us from a lot of other companies is it's not just a product you buy and then it's
Speaker 2:Yeah. We'll figure it out. Right. Sort of Googling and watching YouTube videos and all that stuff. Yeah.
Speaker 3:Very detailed walkthrough process of years of training with these products that allow you to continue to get better.
Speaker 2:Yeah. That's really cool. So then, I mean, what's really cool. You guys about this is that like, you're not just, they made it for everybody, right. So if you're a man or a woman, even if kids, I mean, that's, you know, like a Peewee of a Peewee set, right. So in a juniors, so it's like kind of cool because like, if a kid is learning how to, I mean, what about it's time for a kid to learn how to really get these memories? Like, you know, muscle not wouldn't call it muscle memory, but whatever we call it, you call it something else. So, yeah. I mean, I mean, kids pick up stuff so quickly, too, right. And they're like
Speaker 3:To do that as well when it comes to the junior side. So think of adults like you become as you develop. So you, you create what we call your athletic ceilings. So athletic ceiling is going to be a, you know, it's going to be generated by your, your DNA basically, or have different genetic capabilities if you will, at the top end. But then there's also the side of, uh, called genetic expression or what you do through development in really being able to become an athlete or not. Right. So even somebody that has very gifted, lucky genetics, if they don't do the right types of training and the right types of activities, that when they're a kid up until their late teens, early twenties, they still aren't going to have a very high athletic ceiling. Somebody that doesn't have, you know, gifted genetics that does everything right. Might have a much higher athletic ceiling by that time in their late teens, early twenties. Now for adults, once we get to that point, we're not changing our athletic ceiling. We're just going to be able to access a higher percentage of it. And that's really what we're doing with super speed with adults. But the cool thing is, is with our junior protocols and there are different protocols and the clubs are obviously a little different, but with that, we're helping kids in, you know, create that, that higher athletic ceiling, that higher potential, this is going to work with them or give them that potential for the rest of their lives. So the junior development super
Speaker 2:Cool is extremely,
Speaker 3:Uh, extremely, I would say, near and dear to our heart.
Speaker 2:I mean, I like, I have two little boys, right. My, and I play golf with them all the time. My youngest is he has the genetics. That kid's really good. I was like, Holy cow. I mean, he's been good since he was like a baby. Right. But like, it's cool to see that because I feel like children in a way, and this is my opinion. I feel like they don't get, there's not enough stuff out there for them. You know what I mean? For training and stuff like that. Like some people are like, Oh, I disagree, but I'm a parent. I can tell you there's not right. So when I see that, I'm like, Oh cool. They're actually trying to figure out how to make kids better before they become teenagers.
Speaker 3:The science is there. Like, it's not a surprise that there's so many more players out on tour that have extremely high level ball speeds and, and, you know, are really good athletes. Like the science is there about, you know, there's a, there's a blueprint. If you will, of what types of training you should do at what different ages and stages throughout development in a lot of great detail to be able to max out a student's or a child's athletic potential, you know, the information is all out there. Like there's a great program called long-term athletic development. Um, that's a good one to look at. I mean, TPI junior performance program pretty much lays out a, you know, 14 year curriculum for me in a week by week of what you could do to optimize optimize junior development and athletic development. So like it's out there, like, yeah, we know what to do. It's just a matter of actually getting into those programs and doing those types of things with our coolest dude,
Speaker 2:I actually made something for kids. You know what I mean? Like it's hard to even find, you know, kids clubs. I know you can buy a set and whatever, but it's like, you know, Wilson makes a segue to that. And then Epic is, has I like what Epic does? Cause they were like, Oh, we can, you can upgrade your clubs as they get older or whatever, you know, but I mean, I feel like it's under an underserved market in a way, especially in training. Like it's, I mean, I didn't know about the training with know TBI, stuff like that. But when I see like a training it's actually made with kids, I'm like in mind too, I'm like, Oh, that's cool. That's thinking way ahead of the curve, because these like, these people need it. You know what I mean? If this kid's going to really want to be a golfer, you know what I mean?
Speaker 3:And if you don't, if you don't max out some of those type of potentials when you're a junior golfer, like you can't get it back. I mean, you don't get that time back, like your specific like windows of time and during development, when you know that player is ideally, uh, ready to start to work on speed training or power or strength, or, and if you miss those windows, like you're never going to reach the potential that you would have been capable of if you did. So yeah. It's one of those where that whole like, you know, use it or lose it kind of deal. Like you have to, you know, you have to do this stuff at the right times in order to have that explosive potential. And you know, you can see this all the time. Like, I mean, we've had a lot of experience working with, uh, long drive professionals, start to talk with some of those guys about the type of things they did when they were kids and it's not normal. I mean, it's all kinds of like crazy explosive power sports and jumping and, uh, you know, throwing fast and running fast and sprinting and you know, just all kinds of crazy stuff. I mean, you talk to Jason zoo back and he's doing three 60 jumps on ice skates and just crazy stuff that when you're a kid, but those types of like explosive power activities done at the right time, over the course of development or why those people have that like almost next level type power that nobody[inaudible] like, how did they do that? It's really, it's not just a freak. It's it's it was trained in accidentally in some of those cases. But that's why you have so many players on tour now, you know, where, you know, 80 ball speeds, the new one 65, you, it was because we know how to train these players better as they're growing up. And they're all going to have, it's only going to get crazier.
Speaker 2:Yeah. Because when I was a kid, like either you were good or you weren't, you know what I mean? And if you were good, then you just keep on playing and, and you know, and now it's like, I don't know, like I'm a, I'm a tiger generation. Right. I remember watching him in college and you know, it's like, Tiger's great because naturally he was great. But then he played all the time and got better at those times. But could you imagine had tiger had the tools today, you know, 30 years ago
Speaker 3:Did a lot of those things, like, again, like if you look back like, you know, read the book that his dad wrote or those types of things, like he did a lot of these type of things, you know, it did a lot of, like I did non-dominant training, he did all kinds of different skill training. He did all kinds of different like athletic activity type training. But I mean, none of it was done systematically or scientifically, it was just
Speaker 2:Do it. Yeah. Here's doing it. Like they didn't know that they were doing it. Right.
Speaker 3:You used to look at those great athletes and then look at what they did when they were growing up. And wow. It's okay. That's a little bit different than what a lot of these other players did now. You know what to do growing up and you know, it's producing these elite athletes. It's different. We've just done the research.
Speaker 2:Yeah. So I think supersedes awesome. Like I, I, you guys sent me one, which I'm, we're protesting right now. I have one and then Damon on my team has one what's really cool to you guys is like, if you like it, you know, some people don't might not have the right stuff. Let's put it that way. Like you might not have like a monitor, like, you know, a, a launch monitor to see if you know what's happening with, you know, whether or not you're getting the results or some thing. But I mean, with super speed, like you can go to pseudofused website, you can buy what you need, if you don't figure out which, which sets best for you. Right. Male, female, whatever. But then also you can get like a launch monitor on their side, like a P P R G R L launch monitor to start seeing the results and test it, which is kind of cool because you have all one plays, like people don't have to go be like, Oh, what do I do? I can't figure out what to buy or I don't know. I just think it's, it makes it very easy for the consumer to like, if they are ready to purchase and do it, it's all right there. And it's actually relatively, like, it's a good price. Like, it's not like, they're just
Speaker 3:Trying to make this easy for the, you could tell you guys did that. Anyone. I mean, there's a reason it's, color-coded, there's a reason. It's simple. There's a reason there's not 50 different sets like it. We try to keep it as concise and easy as possible. And yeah, like adding on those PRG or launch monitors is a great thing because that not only can show you before and after data with like club speed and ball speed when you're hitting a ball. But that can also show you how fast the clubs are moving while you're doing the training. So you can actually even get feedback during the training protocols when you're not hitting a ball. So that was actually one of the main deciding factors on why we chose that. Okay. Just smart. Like I remember what, like
Speaker 2:A long time ago, one of my old mentors told me like he was in sales. Right. He goes, a cluttered mind says, no, right now he's like, just remember that. And I was like, what? And he's like, explained it to me. And I'm like, this is the same thing. Right? If you had a million freaking options, it wasn't in like a thousand different colors. You were like, what? The F? And like, there is not going to close the box. Right. But I don't know whatever. But like when you make stuff super simple, right. And be like, okay, this is how it works. This is what you should buy. This is what you need to do. That's like, okay, cool. I can do that. You know? And I think, yeah, like, I don't know. I just think that's really smart. What you guys did. It was cool to see you guys were like moving to other things too. Like, it wasn't like you just made, you know, you're the, you know, the originals let's call it. It's like now you had the super speed C and then I also saw like, you have like, you know, there's other products on the site too, which is cool because it's like, you're developing it even more so. Right.
Speaker 3:And we also have baseball products. We have tennis products. So we're actually applying the same concepts, even other sports now.
Speaker 2:That's cool. I think that baseball, I was on the golf one. It's like, are those separate sites then? I'm assuming, are they just super simple?
Speaker 3:Slugger is our baseball products. And then super speed tennis.
Speaker 2:Cool. Let's see, it's all the same. It's all the same. Let's call it math. Right? Like it's all the same mechanical theory. Why don't you call it? Science is the science is the science. It doesn't matter what sport it is. Like you, your initial base was in golf. And you're like, yeah. There's like tons of other sports that this is just applicable to. Right. Like, let's move to it because no one's doing it in that sport. So was like, you know, you want to hit the ball farther in baseball or do you want to, you know, hit the ball harder tennis. I mean, that's, that's cool. I've actually cool. You guys are developing it. I mean, in this short period of time, right. It's only been like six years. I mean, that's not that long, you know, and the company and to see how far you guys have come along. It's just, it's just really cool. But it's probably because you guys are a great team, right? Like you put you and Kyle are a great team. You guys put the thing together, you know, you put it together, you already work together. It's the next phase. And it's like, I dunno.
Speaker 3:Absolutely. And I mean, we also have a great team beyond just Kyle and I, at this point, at this point, I mean, I can't say enough. And I know, thanks to our team, as far as, you know, all of the stuff that they do on a day-to-day basis to keep this going, whether it's dealing with all of our various different, you know, uh, relationships with PGA sections and other coaching organizations, or just the, the backend day-to-day of, you know, handling all the orders that are, that are processing because yeah. I mean, it's, uh, it's definitely a, full-on breathing operation at this point. And, uh, yeah. I feel like we've got it to a point where, you know, a lot of those different, uh, gears are all working in tandem.
Speaker 2:Yeah. Like I work with Mike on your team and Mike's core. And I mean, we talked for like two hours, the first one I talked to him, I was like, Oh, this guy's cool. You guys have cool brand, you know? So I just, we're really excited to working with you guys. Like I said, you know, we'll be doing an unboxing video in the next couple of months and then also the reviews on the website. But yeah, like we're big fans. Like it, I'm using it already, like testing it out. I'm like, Holy. Like this thing works. Like, I don't know when you get to me, when you, in your mind, when you all of a sudden see results from something, it doesn't take that long to see the results either, which is crazy. Usually you see it after the very first thing about this, it's easy to get buy-in from people when they look down and they're swings five miles an hour faster than it's ever been in their history of their life. And they're the same person. They're the same body. There's not like you've been lifting weights or something. And, you know, it's like, they're, they can be an older person. They're like, Holy. You know? So I think that's cool. I mean, it's almost like instant feedback, really. Absolutely. For a couple of tries, imagine once you're done, right? Like I want you to, don't do it to doing the entire protocol. Like you're going to be like, you know, night and day player and you don't have to do it. The course you can do in your backyard. You can do it in your house. You can do your basics. Absolutely. Well, cool. Well thank you for being on the show. I really appreciate it. Uh, we like, you know, we love working with you guys and you guys check out SuperSpeed they are legit. Um, and so yeah. Thank you for being on the show today. Thanks for having me here. I love spreading the word on this and trying to help people have more fun with golf. That's really what we're about. So, uh, yeah. Hit us up on our website or, you know, always feel free to email us@infosuperspeedgolf.com or, uh, you know, connect with us on social media, however you like, we're here to help. And, uh, if there's anything we can do, we just want to see you hit it further. Sounds good. Thank you so much.
Speaker 1:Thanks for listening to another episode of behind the golf brand podcast, you're going to beat me, like stay connected on and off the show by visiting golfers authority.com. Don't forget to like subscribe and leave a comment. Golf is always more fun when you're winning, stay out of the beach and see you on the green.