In this week's episode Paul interviews YouTube, TikTok , and Instagram star Remec Carlson, aka the CEO of Golf. With collaborations with some of the biggest brands and influencers in golf Remec has been crushing video content his unique style in teaching and having on fun when on the course.
Remec went to IMG Academy & studied under David Leadbetter in his junior career. Then went on to play college golf at Florida Gulf Coast University. Playing junior, collegiate, and professional golf he has received 1000+ lessons from the best instructors across the world. From David Leadbetter to Butch Harmon.
In this week's episode Paul interviews YouTube, TikTok , and Instagram star Remec Carlson, aka the CEO of Golf. With collaborations with some of the biggest brands and influencers in golf Remec has been crushing video content his unique style in teaching and having on fun when on the course.
Remec went to IMG Academy & studied under David Leadbetter in his junior career. Then went on to play college golf at Florida Gulf Coast University. Playing junior, collegiate, and professional golf he has received 1000+ lessons from the best instructors across the world. From David Leadbetter to Butch Harmon.
Today we play golf.
Speaker 2:Let me show you how we do it in the pros.
Speaker 3:Welcome to Behind the Golf Brand podcast. I never missed with the Seven Iron , a conversation with some of the most interesting innovators and entrepreneurs behind the biggest names in golf. My
Speaker 4:Friends were the golf clubs . I lived on the golf course, I lived on the driving range
Speaker 3:From Pro Talk . You should learn something from each and every single round you play in to fun , from on and off the green. Why would
Speaker 5:You play golf if you don't play it for money?
Speaker 3:Just let me put the ball in a hole. This is Behind the Golf Brand podcast with Paul Libert .
Speaker 6:What's up guys? This is Behind the Golf Brand podcast. This week I have the ceo , the CEO of golf is here, my buddy Brent Carlson. We're gonna go through everything on how he grew his brand, how he's blowing up so much on social, and just how we even met each other. So I'm really excited to have him on the show. So welcome to the show.
Speaker 7:Yeah, thank you Paul. Thank you for having me, man. I'm excited.
Speaker 6:All right . So I'm excited too cuz like, so this is what happened. Lemme just before I even start asking the dumb questions, this is how we met, right? So I we're at the PGA show in February and I see Remic and I'm like, Hey, that's, that's the C Golf I can just see by his hat, right? I'm like, just so I'm like , I'm go , I'm gonna go talk to this guy cuz I like what he's doing on social media. And then I like just started hit , then we started talking and like right away, I think we were at whose booth was that? It was , uh, Dome's Booth. I ,
Speaker 7:Yeah, dorm . Was that
Speaker 6:Dormy ? Yeah, before that big party thing they had, but I met him and I met his brother. It was pretty cool. So we, we kind of hit it off and so we've been kind of IMing back and forth on Instagram, so I was like , you have to be on the show, man. So where are you located?
Speaker 7:So right now I am in Brayton , Sarasota area in Florida. Um , but I'm probably gonna move to the , uh, Orlando area.
Speaker 6:So how far is Orlando from where you're at now and why do you wanna go to Orlando?
Speaker 7:It's just like an hour and a half away and honestly , um, it's getting really fricking expensive here, dude. Like <laugh>
Speaker 6:Really?
Speaker 7:Dude Sarasota is one of the fastest or the largest growing cities in the US right now. It's crazy. And I know that like real estate and rent is just skyrocketing. My rent like doubled within the last year. Like it's nuts. So , um, I need to find a new place, like cheaper place that I can get like more Bain for my buck, you know? So , uh, my rent is up here in the next couple months and uh, I'm probably gonna take it on over to Orlando. I have a lot of friends over in Orlando too, and maybe some good opportunities over there as well. Um, there's a lot of other creators that are over in the West Palm area and I, I don't make enough money to, to afford to like, join any clubs over there yet, yet is the keyword. So , um, I'm gonna kind of meet them in the middle, kind of go to Orlando and then I'll have a kind of a shorter drive to, to West Palm if I wanna like collab or anything, you know?
Speaker 6:Yeah, that's smart. I mean, I feel like Orlando is a perfect place for content creation. I mean, I know there's a lot of YouTubers that are there, or at least in the , that northern central and northern Florida area. Um mm-hmm . <affirmative> , at least YouTubers, but I , you can see it too, even on social, like who's there, who's playing together, you know? Yes . What golf , where , what's that golf course I just played at ? There's that one golf course that's like, oh darn it. I went something at the PGA show. It was really fancy golf course and they had some kind of thing there. I can't think of it, but I saw something on social media, was like playing there, doing a ton of content. I was like, that's a nice course. It's like a high , it was a Hyatt , what was it? Darn it. Um, is it cheaper to live in Orlando then? Is it just cheaper place to live? Yes ,
Speaker 7:Precisely . Like, it's way cheaper. Like, like just looking on like Zillow. Like I was looking on Zillow the other day and it's like I could buy the same place for probably like $500 less a month. Like it's,
Speaker 6:And you're probably never there, right? I mean, you're always like out traveling or you're playing or they're at night, I guess sleeping. Mm-hmm . But I mean, it's not like you're hanging out at home, you based , right ?
Speaker 7:Yeah , I'm always on the road, you know, dude, like, and the Orlando airport is way more international too, like, or it's like, it has easier flights , uh, and more direct flights like kinda over to the west coast to where you're at. Arizona and also la so I, I sometimes fly out of Orlando anyway , so it would only make sense to to live right next to that airport, you know, so I don't drive a lot
Speaker 6:<laugh> . So did you grow up in Florida?
Speaker 7:No, I actually grew up in LA and uh, really? Yeah. That's crazy. Yeah . Yeah, I grew up in LA in the Valley a lot , uh, kind of Northridge area and uh , played like June Golf all around there and all around the country and went to school over here at F G C U and kind of just been here ever since.
Speaker 6:So do you miss LA or not really?
Speaker 7:No , not really. <laugh> Florida's dope man. Florida's dope. Like I was, if I were to live in any other state, it'd probably be in Arizona, to be honest. Like the Gulf in Florida and the Gulf in Arizona, like, you can't beat it. So then
Speaker 6:That's what brought you to Florida was just to go to , was to go to college. Did you , was it like a full ride they gave you or what happened?
Speaker 7:Yeah, so I went to University of Utah first and then I transferred to Florida Gulf Coast University. So I, for some reason I'm like, oh , I'll go to University of Utah cuz it's D one and we get to play against like usc , Stanford, Oregon, everybody in the Pac 12 there, you know, and I got a full ride there and then I was like, for golf? I do not for golf ? Yeah, for golf. For golf. Wow . And I was like, I do not like the snow. <laugh> like, get me the hell outta here. So I'm like, I need to find some warm place. And California, all the schools are so expensive and they weren't really given any full rights .
Speaker 6:Super competitive and like, everything .
Speaker 7:Yeah, exactly. And, and Florida it was also pretty tight as well, but one of my buddies from junior golf and stuff also transferred there from Arkansas and he was kind of talking to the coach for me and , uh Oh , that's cool. Borderline illegal, but , uh, <laugh> , he , uh, but no one's gonna care about some golfer, <laugh>, you know , um, they all get c care about like the basketball and football players. Um, so I was able to kind of transfer a lot easier over to Florida, Gulf Coast University, and , uh, it was pretty dope, man. The campus is right on the water. Um, it's also D one too , so it kind of worked out and uh, it's, it's a beautiful, beautiful place down there. It's crazy.
Speaker 6:So you're telling me earlier too, like, so you were trained by David Ledbetter , huh?
Speaker 7:Yeah. Yeah.
Speaker 6:So is that when you were a kid or is that after college?
Speaker 7:Yeah, so in high school I went to IMG Academy and I got semi recruited to play there and it's like this like prestige academy that gets all these like, athletes from all around the world. And it's almost like a hub to , to kind of like train like the best of the best type thing . So I kind of grew a relationship with David very early on and he wasn't my coach, like from the get go . Um, I was coached by this other guy named David Wheelin who coached like Peter Uline and, and Paul Kramer and stuff. And , uh, but me and David kind of hit it off really quick and we just kind of became boys and um, it just kind of grew into kind of a coaching relationship. He like would help me out from here to there and I'm like, David , why don't you just coach me full-time, man ? And he's like, all right . So , uh, I still talk to him a lot. He lives here in Sarasota, so it's , uh, it's pretty easy to, to get ahold of him these days.
Speaker 6:I mean, he's a very iconic coach, you know, like there's only, I'd say there's only probably about a handful of coaches that when you say somebody's named , they're like, oh, I know who that is. You know, like,
Speaker 7:Yeah. Like
Speaker 6:Now like, oh, you know, it's the top 50 in the state of Arizona. It's like, who cares? Like, it's like, right , I want who's the top 10 in the world? You know? Or like, and you see these are the guys that are making videos, have big followings, have schools have like, I mean yeah, Dave Lever's the man. Yes . I mean, he's the man forever,
Speaker 7:Dude, forever. And funny enough, like he is , he was one of the first coaches to like make a uh, D v D set like in the nineties. Really ? Really , that's kinda how he blew up is from , uh, media, funny enough. So , um, yeah, he
Speaker 6:He's very advanced, very advanced thinker. Like we're looking forward, right? Like how do I separate, separate myself from the pack, right? Of all these instructors.
Speaker 7:Absolutely. Absolutely. He's always trying to be innovative and find the next best thing and uh , stand out and, you know, just, just not try to do kind of what everyone else is doing. You know, do his kind of walk on his own beat, you know, like he is , he's the man. He , he knows a lot about the game and a lot about like, marketing himself and , and growing himself as a brand.
Speaker 6:Yeah, I mean like that's the one thing too I think golf coaches have a problem with is like branding themselves. Like who are they? Right? I mean, if you know Dave Ledbetter is cause of his hat, everybody knows that. I mean all if he didn't wear that hat, he'd be like, oh, he was so and so's coach. But like everybody instantly knows, like can picture 'em in their head cuz he wears the same style hat all the time. Um , oh
Speaker 7:Yeah, that's pretty cool. Similar
Speaker 6:To some , some people that I know,
Speaker 7:Some people, let's say they may or may not be on this podcast right now, <laugh>
Speaker 6:<laugh> . Um, that's sick dude . See , like I , this is what's so crazy you guys watch, I mean I know you guys probably already follow him on Instagram cuz he has a ton of followers, but like, you don't know anything about him , right? Like, you don't know how, how to become good. Like, is he a like you, I always wonder that when you see people on social or on YouTube and you're like, how do they become good? Are they just good because they got good or they like professionally trained to be good? You know? And that's why I think it's so cool about like having you on the show because I'm like, I like I didn't know like you're instructor, right? Like, you ever like all this stuff and I'm like, holy crap, no wonder this guy gives like good, not only do you make good videos, but like you make good instruction videos that are fast, that are entertaining and that like, you're not just full of it. You know what I'm saying? It's not like, oh, this is how you hit a clean shot or something stupid. It's like, you know, you know, it's like you actually are teaching somebody in that 35 or 45 second reel or short or whatever it might be. And I think that's, that's cool. And you've good graphics by the way.
Speaker 7:Oh, thank you man. Thank you. Stand . That's like what separates me from a lot of other people I feel like is just, I have like this huge amount of knowledge, like, of golf, like back to, I was, since five years old, I started playing golf and all these different coaches that I went to. And so I kind of have an idea of all these different styles of how to like coach a person or how to like tell a person what to do. And so I could kind of compartmentalize like all these lessons that I've gotten over the years and kind of pick and choose what I think works and like what I think people will kind of gravitate towards. And, and basically it helps a lot that I've been coached by one of the best coaches in the history of golf too. So not all this stuff is from my own knowledge, like
Speaker 6:Yeah, but you know it though, that's a difference. It's not like you're looking at a syllabus or watching someone else's video or something and like , well I got , that's why I teach, that's why I teach this guy how to do whatever. It's like, you're already a fantastic player, you've been trained by the best, so it's like I already know how to fix that or I know what the problem is, so lemme just teach you quickly how to fix that or how to show you or whatever for sure. Um , which I don't know who else is really doing it like that. I don't really, I can't think of somebody. I , there's probably somebody, I mean know , I know there's lots of instructors on social media, but I mean, you've grown pretty quickly, haven't you? Like when did you start? All this
Speaker 7:Started like a year ago, man. Like , um,
Speaker 6:Shut up for real.
Speaker 7:Yeah. <laugh> . Yeah.
Speaker 6:Okay . That's nuts.
Speaker 7:Like kind of like , um, during the PGA show of last year, so it's kind of like when I started like maybe actually in December of 2020 is when I started like officially and then so
Speaker 6:What were you doing? So you were just teaching before that, like as an instructor or what were you doing before you got into social media ? Not social into content creation,
Speaker 7:Teaching and playing golf professionally.
Speaker 6:Like as a pro or as an amateur. Just playing like
Speaker 7:Tournaments and crap as a pro. Just playing like mini tour events, you know, they cost a lot of money though. Like dude, they're like , yeah , 500, 600 bucks an event and you don't even make, like if you win you get like five grand . But like, that sounds great, right? But you get to shoot like 60 twos, bro. Like I wasn't shooting 62, so I was like , I can
Speaker 6:Do that. Yeah . Right. I like Mario Golf or something. <laugh> maybe I'm like p g a tour for the Xbox or whatever it's called. I could maybe do that
Speaker 7:62 on the front. I'm , but uh ,
Speaker 6:I can do that on a , on a par three , uh, muni course. That's , I could easily choose 62 on the front nine, no problem.
Speaker 7:Yeah, so like, I was doing like 70 twos and like seventies, which is like a respectable score, right? But it's like, dude, you're not getting anything if
Speaker 6:You're , you're not gonna win, you're like in the middle of the pack, right? It's like,
Speaker 7:Just that like crazy, like how good these guys are.
Speaker 6:I need you this weekend, dude. I played in this golf tournament this weekend for True Links wear . And like I could've had you on my , because if I had you with me, I probably wouldn't a lot better. Ooh . Would've had a lot of fun too, probably. Oh dude , I'm amateur shot content. Next time we'll do that.
Speaker 7:I'll tell I'm scramble partner , man. I just kind of just send it like, I, I hit the ball as far as I can whenever I play scrambles <laugh>
Speaker 6:Really? So we did like Best Ball for, we played four rounds of golf. We did Best Ball for Three and we did a skins game for one. Okay .
Speaker 7:And like,
Speaker 6:It was pretty cool. I mean I did , I'm terrible. Like I'm a I'm a 16 so I'm not good, you know, but like yeah , the people are all like eights and nines, you know, there's a big difference between an eight and a 16. You know, it's like I miss that putt, my ball goes out in the desert, you know.
Speaker 7:Yeah. Those are pretty fun though. I played like PJ Memes event and stuff. Those are usually a good time. Um, and some like here and there some charity events too, you know.
Speaker 6:So like when you go to charity event or to like a PJ Memes event, like are you comped or do you have to kind of pay for stuff or is it kind of a , it's kind of a little bit of both. Like
Speaker 7:Yes , it's, it's comps, like the events comps and it depends if I'm like working with a brand , um, they usually would pay for like the flight and hotel and and whatnot . Um, but if I'm not then I would have to pay for the flight and hotel and the event. They'll
Speaker 6:Give you the free golf. Yeah. Give you the event, but they're not gonna give you , you have to pay for your own room and
Speaker 7:Yeah, dude, I haven't , I haven't paid for a round of golf since like, I don't know. I don't know when, because I went straight from like junior golf , right ? Getting paid by your parents or whatever, you know. And then college golf, you don't pay for. And then like professional golf , um, here and there, I mean you have to pay for everything. Professional golf, but you sometimes have like sponsors and stuff, which I had this one sponsor , um, or backer, right. At a college investor, whatever you wanna call it. And then I went from that to coaching at this golf course. So I didn't really have to pay for that. And then straight into , uh, <laugh> influencing whatever you wanna call this stuff. So <laugh>, it's pretty funny.
Speaker 6:So you were, so, so you were teaching, right? Like Yeah . At a golf course, like when its one of the pros there. Is that, what was, is that what, or you were independent, what were you doing prior to 2021
Speaker 7:Year? It was , so prior to 2021 I was , uh, yeah, teaching on a golf course as an independent instructor. Cuz I didn't have like any certifications or anything. I just kind of ,
Speaker 6:You don't wanna spend a hundred thousand dollars on that.
Speaker 7:Yeah, exactly. Some it's stupid. Like you don't need a certification to teach. So I had, I had a lot of recommendations though, like mainly from David Ter, which obviously helps out a lot. Um,
Speaker 6:A ton. Yeah.
Speaker 7:Yeah. If he, if he kind of backs you, then I think everybody kind of shuts up and says ,
Speaker 6:Well listen. Yeah. Like , oh that's up . Yeah. He has to be good.
Speaker 7:Exactly. So , um, I was
Speaker 6:Was that in Sarasota?
Speaker 7:Yeah, Sarasota here.
Speaker 6:Okay.
Speaker 7:Yeah. So , um, I was coaching there for a little bit and playing golf as well. And then kind of just doing some Instagram stuff. I kind of started Instagram cause I was like, I saw like the fitness people and like, like health instructors or, or , um, fitness instructors kind of do kind of the same thing as what I, I ended up eventually doing and I'm like, I , I never see this on the , in the golf industry. Like what if I could take this like idea, explain,
Speaker 6:Yeah, I wanna hear about this . This is cool.
Speaker 7:So like, like the fitness routines, right? Like how to get a bigger chest and like that's their hook. Right? And I never really saw that for golf, like how to be better chipper around the grains or how to hit a flop shot or, or, or how to hit a low punch shot . Heres are your three steps to how to hit a low punch shot . Like heres are your three things to focus on and how to get a bigger chest . Like I took that, that uh, idea concept .
Speaker 6:Yeah.
Speaker 7:I kind of just shifted it to the golf industry to where I followed a bunch of these fitness in influencers and a lot of them did exactly what I do right now. It's like, have crazy colors, big popup graphics that end up cutting into the video, right? Very quick, very to the point. Uh, a three second hook, which would grab and gravitate the audience right away. And so I just kind of like, I was like, no one's doing this for golf. And I kind of just growing up in golf, like the whole industry is generally behind like three to five years. And I'm like, eventually it's
Speaker 6:More than that. <laugh> . I , it's more than that. But I agree. They're like, yeah, it's like the dinosaur age. Like, I mean like honestly let's be real, like this is the first year now they're like supporting like YouTube channels and like signing Yeah . Contracts. Like bro, really Now you do it. What the? Yeah , dude, YouTube's been something for like, forever
Speaker 7:For sure. And I kind of like just being in the , being in golf, being in that whole space, I kind of knew that eventually it'll get to where it is today. And I don't know, I just saw something, I went with my gut bro. Like, I don't know. So
Speaker 6:Did you start first on Instagram or TikTok?
Speaker 7:Uh, TikTok .
Speaker 6:And did then would you test that theory or that video on TikTok first and then then just move it over to YouTube or Instagram to see if it would do the same thing or what?
Speaker 7:Yeah, yeah, exactly. And like , um, I didn't really grow that much until they came out with like the reels on Instagram and that's like when I really started to skyrocket. Like I grew like 70,000 in a month, which is nuts. Um , are
Speaker 6:You serious?
Speaker 7:Yeah. Like maybe like not that maybe like
Speaker 6:Was he even still
Speaker 7:Like, maybe like two or three months? But it was like, it was a lot like over this last summer actually. So I need to start picking it up here. <laugh> . No, I'm just kidding. But , uh, um, yeah, so
Speaker 6:You're at a hundred and what now? Like 105 or one 10 on Instagram? Uh ,
Speaker 7:Yeah, one 13 . But who's counting? I'm just kidding . But uh,
Speaker 6:You look , you look every day , you know, you do.
Speaker 7:I yeah, I know I do. I went from like dude in June, I dude ju no, July I remember vividly I passed 50 K and then I quickly went up to a hundred K in like mid August , mid to late August. So it was like that big of a jump that quick because all the reels I've been producing from the help of like TikTok and figuring out what works on them , uh, for , on that side of the platform and just kind of taking advantage how vulnerable Instagram was. Uh, cuz Instagram was afraid they'll lose all their audience to TikTok. So they started to kind of like push, push it all the , that did well on TikTok onto Instagram, you know, so I got kind of lucky that I was doing it for a little bit before. Yeah,
Speaker 6:But you uh , but also you were doing a good job. It wasn't like you were just posting garbage and it was like, oh, I got lucky, I got 50,000 views. It was like, you already made a really good product that you knew would convert whatever that conversion is, right? Because you're like, cuz you've tested it, but it's not crap. You know what I mean? It's like, it it fits the mold I guess for a real , for a short and that's a special mold.
Speaker 7:Yeah. And it's also like right place, right time too. I feel like a lot of that stuff is big with social media. Like if I started YouTube like five or three or four years ago or two years ago, or even when I started, I probably had a lot more subscribers than I do right now. But , uh, you know, it's just, and it was just a really big boom in 2021 with the whole golf world, like post covid, like golf just fricking skyrocketed. Like, you know, I'm sure you've seen it arou around like the whole industry. Covid
Speaker 6:Post covid, yeah. The year after Covid.
Speaker 7:Yeah.
Speaker 6:So you test out. So like, that's so cool. Like this is , this is the love of the show, right? So really you saw the content but just in a different genre, right? Yeah . Fitness and you're like, what ? No one's doing a good version of this in golf. And it was true. No one is, I mean you'd have like the golf instructors, you know, at some reiki eating course being like this , I got a flop shot and then it'd like not filmed. Well it'd be like two minutes long. Uh , it would not be edited. There'd be no graphics and then people would watch that and, and Instagram's not gonna push. It's not gonna push it cause no one's watching it. No . It could be great instruction. It could be amazing instruction. But like,
Speaker 7:And that's the problem with instructors, like I was able to take advantage of this as well, is like everyone is so careful to be in like perfect and, and the golf instruction world. Like they're just want , they just always wanna be right. Which like the golf swing , like you could swing in a million different ways and be correct. Like, and I feel like everyone was so afraid to kind of just be out there and kind of be different from everybody else and not be so correct and not be so clean cut and professional. You know, like you see a lot of like instructors now, like Dave Finks, I think I've seen him. He lives in like LA or San Diego and he's a very like , um, cool like instructor any curses and his videos. And you would never ever see that like two or three years ago, like ever. But now it's like, it's, it's uh, helping a lot of people get into the game, which I , I like and you know, just growing the game.
Speaker 6:So you started doing that in like what, like in January, February of last year? Is that when you kinda really started your
Speaker 7:December of 2020, let's call it that. Yeah.
Speaker 6:In 20. So like two years ago then?
Speaker 7:Yeah. Yeah. Two years ago.
Speaker 6:No, 21 it'd be 21 because 20 there's no PGA show. So that'd have been 21, right? Um, no it'd be 22. It was like a year and a half ago. Right. It had to have been Cause you just started, you had 50,000 in in like six months, which is crazy.
Speaker 7:Yeah.
Speaker 6:When did brands started noticing you?
Speaker 7:Um, I got my first deal last year and that's kind of how I ended up quitting my coaching job. Is
Speaker 6:Cause you're making enough on the brand deal?
Speaker 7:No, no , not at all. Not at all . And
Speaker 6:We'll talk about that offline. <laugh> .
Speaker 7:No . So proud 90 . Shout out to 'em . They were huge .
Speaker 6:Yeah, they're cool as hell.
Speaker 7:They're huge of my like , kind of just jump into the content space. Um , they reached out back in like this time of last year and they were hosting like a bunch of these creators to live in this like content house in Boca Raton . And um, it was , so
Speaker 6:Who was in his house?
Speaker 7:It was me, Busta Jack Plan Davies, who's golf guy 69 on, on TikTok and Instagram. And uh , Sam Jagoda who's like huge on TikTok. He does like the mini golf stuff and a lot of other fun content. And so we all kind of, we paid for everything. They paid for the Airbnb that we stayed in. So we all stayed in there for
Speaker 6:Like a month . I saw this, oh what it was was a month I saw this. I was like, oh, this is cool.
Speaker 7:Yeah. For a whole month. And I was like, I was like, I could not , I , I really want to do this and I can't work and also do this. So I was like, it , I'll just quit. And so I quit and I was able to go over there and I had a blast. And that's honestly I think was the main component.
Speaker 6:I think that's the first time I saw you was in one of Sam's videos and it was like a chipping game. And I saw you with your hat on, I think it was one of the first time I saw you. Cause I saw Busta Jack too and I was like, oh . And I told Busto Jack was like before that just on YouTube and I'm like, oh man , you guys are doing some good content. And it seemed pretty cool. Yeah . Um , that's the first time I think I saw you was and one of those reels that he did are shorts or something
Speaker 7:They're blowing up too, which is dope.
Speaker 6:That's like, that's the interesting thing . Let's talk about that for a YouTube for a minute. Like YouTube like, okay. It's like Busa Jack . I'm a huge fan. I love how they blew up too. Cuz they started like in the fall of 21 I think is when they started doing their first couple of videos. And that's a really, really hard , uh, area to be in. I feel like as a golf person is like en course , like you're competing with good, good , right? Let's just be, let's just be honest. And for the way that they're doing such a great job, they're ac like they're growing, like that's awesome and the content's really good and now they're doing more collabs with like other people. And I think that's, that's huge . I love seeing that
Speaker 7:Allen or whatever. Like it was , what's that? So they did a video with Josh Allen the other day, like , that's crazy bro . Like
Speaker 6:I know, right? It's like, I don't know , that's just cool that like, you know, people think like, oh, it's impossible to get to get seen or to , to grow my channel or whatever it is. But it's not like that's just , it's just shows you like, like you can still compete against the Bob does sports or the Good Goods or whoever else does. You know, some of those British ones that I never watch . Um, but, and they're , they're , it's good content. They're doing a good job. It's awesome content.
Speaker 7:Yeah. There's an enough, there's, it's a big pie, you know, and it's only growing and getting bigger and bigger and there's enough pieces for everybody. I feel like, you know, to, to all be successful. Like if like two or three people are like really, really successful, there's no no reason why you can't get a little bit of that piece of that pie, which is a good amount of pie still. You know, like if you just have a little bit of what Good, good has, that's, that's a good amount. You know? And you can make a living off that and play golf for the rest of your life and uh, have
Speaker 6:Fun.
Speaker 7:Yeah, exactly. Do what you love to do . And uh, that's what I'm trying to do is I eventually want to get to that place to where I'm one of the biggest creators in the world, you know? Um, but at the meantime I'm pretty happy where I'm at right now. Just a little bit at piece of that pie <laugh> .
Speaker 6:Well, yeah, I mean, cuz like, you're different, right? So you're giving, you're , you're making entertainment entertaining content, but you know what you're talking about. You know what I'm saying? Like , it's not like you're a hack and then you're trying to like, make entertaining content, you know? It's like, well , you know, and I think that's a big thing too, but you're still, you know, it's enjoyable to watch and you're getting something out of that that, that content. The person is who's watching it.
Speaker 7:Yeah. That's my whole thing too, is try to like, give as much value as possible to my audience. Like I want to give 'em a reason to follow me. And I , I don't want to to just be entertainment. Like of course, like I want people to get to know me and get to know my personality and be entertained, but I also want 'em to leave like that post or that video that I post on YouTube, Instagram, TikTok, whatever it may be , uh, with some sort of value, some sort of like something that they got out of the video. Well
Speaker 6:That's the key . That's the, I think that's the key word you just said is value. Like, you're giving value in the video. It's not just like, it's not just entertainment, right? It's like there's a value that is entertaining, which I think a majority of reels that are out there that don't perform well don't have that they're missing some element. Right. Either it's not shot well . I also think the reels have changed a lot in the last six months. I dunno if you've seen this too on Instagram, but like, I read an article the other day about how Facebook was like losing money on reels like crazy. Like they lost like almost like a 1.2 billion or something crazy last year on reels because, because hard to sell advertising on a reel because it doesn't last that long. So losing all that advertising revenue that they would get like on a regular stream, which is probably why, like, do you remember last year when like Instagram was like giving bonuses and crap like that? Like, oh, I hit so much money, I'll give you 1200 bucks. I I didn't , I got like $200 or maybe a hundred bucks or whatever it was. Yeah . But you know , it was like nothing.
Speaker 7:Yeah.
Speaker 6:But
Speaker 7:Facebook was doing that too for a little bit, like , um, giving you money to post on Facebook and , but they pulled it like within the last month or so,
Speaker 6:My buddy was telling me that was like four or five years ago. Like Facebook wanted to move. Like when Facebook was trying to put video on Facebook, they were, they paid him 10 grand to like move over all out of his old YouTube videos onto Facebook. It was like five years ago. I was like, serious . Seriously. And all I do is like re-upload it. It was all they were doing hit He did it. I mean, I don't happen to that. It's like no one watches Facebook videos.
Speaker 7:Like no, no one's on Facebook these days.
Speaker 6:No one's on Facebook. My , my grandma is,
Speaker 7:I know , I was about to say Grandma's on Facebook .
Speaker 6:Never on Facebook . I I've been on Facebook like 10 years dude .
Speaker 7:I , I would cringe so hard reading , reading like those status updates. I'm sure. Like I have some probably really dumb ones. <laugh> back in the day . But
Speaker 6:You thought you're like so cool. Like, oh just hanging at the pool, you know, where it's literally dumb and then you're like , no one cares .
Speaker 7:Ama tbh. I think you're cute. 10 <laugh> .
Speaker 6:Um, so which platform do you like to use more? TikTok or Instagram?
Speaker 7:Uh, I like Instagram. I think TikTok has gone more casual these days, I think .
Speaker 6:What do you mean by casual?
Speaker 7:Like you don't have to be so perfect and like worry about it could
Speaker 6:Be a terrible TikTok and it'll do well and you're like , what the hell? Like get no effort into it.
Speaker 7:Yeah. Like I spent like like five hours in the Star Wars one that I did the other day and it did well on Instagram. Right. But on TikTok it didn't do. So I'm like And then
Speaker 6:Did you edit those all yourself?
Speaker 7:Oh yeah. Yeah. I edit everything myself, like takes forever.
Speaker 6:Wow.
Speaker 7:But , uh,
Speaker 6:Some good skills, dude. Did you learn all that yourself? Like you said teach yourself how to do it?
Speaker 7:Yeah, I just taught myself kind of downloaded a couple apps and , uh, wash ,
Speaker 6:Nothing's really cool about Busta. Jack Busta Jack did a video like early on and it was, I , I watched it cause I was learning how to try to edit my own stuff and he did a video on how did he edits and puts lines on balls. And I was like, that's a really cool thing to do when you're a content creator and you're like trying to show people like, Hey, this is how we're doing it if you're trying to do it too. Like early on, you know? And like a lot of people don't share that knowledge. It's like, oh, we'll figure it out. We'll go hire some dude. You know? It's like ,
Speaker 7:Oh yeah . It's really dope though .
Speaker 6:That's cool. That's like mad props to them . Like that's I saw that like we watched it. I mean I did.
Speaker 7:Yeah, I did too. Or I , I was actually with him when he posted that video, which is kind of funny . Really? Yeah. Yeah. Very funny. And uh, Jack , uh, Cole is his actual name. Um, he's the one that edits all the videos for them and he does a great job. Um, he went to like school for that kind of stuff, like, and he did like a whole high school class as well. Um, so he definitely knows what he's doing. And that's kind of where I was behind very early on. And I was very overwhelmed when I was like living with all those guys. Cause all those guys knew how to use Adobe. And I was just editing on my like phone. I was using video leave the video leave app on my phone to edit everything. And I was like, I need to learn how to use Adobe Pro Premier . And so I looked up on YouTube and I found this like 12 hour course , uh, that gave you like all these different assets to download and you kind of worked with them, which was very helpful. And that's kind of how I just learned how to use Adobe. So it was, it was kind of funny. I I
Speaker 6:That's
Speaker 7:Amazing post on YouTube <laugh>.
Speaker 6:That's what it is. Like there's enough free information out there to do a good job as you guys can see. Like, he didn't know, I mean, he knew how he knew golf and he is like, Hey, there's a missing element here. I mean, you were saying, we were talking earlier before, like you film, you're film yourself, right? Unless it's like some big collab and they have a second shooter and you don't have to worry about it. But a majority of your content is just you, right?
Speaker 7:Yeah , just me. Just me and my script and uh , my little notepad that I write down a bunch of. Do
Speaker 6:You use a phone or you use your camera or use a camera?
Speaker 7:Uh, I alternate between the two. So like, it depends, like if I'm filming a YouTube video, I use a camera. If I'm filming a like , kind of an Instagram or TikTok , I'd use a phone. Phones are great these days, man, they film in 4k . Um , in Florida you just have to worry about it overheating in the summers. But other than that it's pretty good.
Speaker 6:Well it's super easy to edit too, right? Like if you just want like this clip, you just go into your phone, click and go cut and it's done. Yeah . Do you do that in Premiere Pro that take you 10 minutes? You know, like Yeah,
Speaker 7:Exactly. Like it
Speaker 6:Takes you two seconds and you tell all your pieces together. And I mean, I guess it's faster when you're putting the video together, but so are you now moving into long form content? Is that your next goal
Speaker 7:As long form ? Yeah , so my, my goal is to kind of have more of a , a sustainable income. And I kind of realize like kind of early on or not early on, but like realize like five months ago or something <laugh> . But , um, that , um, most of the successful people that are kind of doing this long term are all like their primary , uh, audiences on YouTube. So that's gonna be my goal for this year's . I want to get to a hundred K subs, so everyone go sub right now. I'm just gonna , but , uh, <laugh>. So that's, I I kinda want more of a guaranteed like, okay, if I make this amount of videos per month, then I'll get this amount of dollars. You know? So I could kind of like not rely on like brand deals or, or whatever it may be to, to kind of continue to, to eat, you know, <laugh>. And uh, and that's my, that's my goal for this year is to focus on YouTube and to eventually kind of be a YouTube golfer <laugh>.
Speaker 6:So your real move is like long form YouTube. Like that's what you, I mean , you wanna get your videos, like it's cool to have the reels or the shorts. Now are you moving your shorts onto YouTube? Of course you are . I can see on your channel ,
Speaker 7:Uh, a little bit here and there. Um, I find
Speaker 6:I'm actually putting more on here.
Speaker 7:I find like, like you said, like we were talking earlier, like YouTube kind of puts you in a box, you know, and one of my buddies, Sam Jagoda is massive on YouTube and he posts all his shorts there, but
Speaker 6:Millions of views. You guys like millions of views?
Speaker 7:Yeah, like millions of views. Like
Speaker 6:Millions of views on shorts. Like legit
Speaker 7:Really hot . Yeah. And but once he posts like a long form video, it only gets like, like a thousand views , 20 views or something .
Speaker 6:Yeah. Yeah . It's weird, right?
Speaker 7:Crazy. Because like YouTube puts you in like a box. Like okay, Sam's like the short form content creator. And so they're not gonna push any of his law form stuff out there, which is unfortunate cuz he does make some really good, he's a very good editor and uh , he makes some great videos. But , uh, I I , I want And you get more money if you are more successful on law form videos cuz you have more ads.
Speaker 6:Yeah, I mean like the , the multiplier's like way higher. I mean you don't make jack , you don't make jack on shorts. Like you make like pennies right. Per views . Like it's so, I mean you can look on YouTube and see the same information. Like it's all there. Yeah . No matter who the creator is. Like it's such a small, it's like a , a minuscule amount versus the long form. The , the , the value of that, that RPM is like super low.
Speaker 7:Yeah. A hundred .
Speaker 6:It's , it's kinda unfortunate. It is . And also the other problem too is the shorts is that, like YouTube said that they're two different algorithms. So like the algorithm for your shorts is different from the algorithm for long term . So like you have a bazillion people on shorts, but like that doesn't mean that same bazillion people are ever gonna see your long form because they're two separate like categories or something .
Speaker 7:Oh really? I didn't know that. So
Speaker 6:That's the problem. So like, even though you're crushing on shorts and you have like whoever many subscribers from shorts, like you gotta do, it's almost like my, my my opinion is you have to do both, you know what I'm saying? But like, where I feel like you get the most street cred is on your long form. Any, any, any brand could go look at your long form and be like, oh, you don't get for views . So like, yeah , why would I give this to you? Like no one's gonna watch it. Like, you know what I mean? Like, well I'll do a short Okay cool. We'll get a million views on the short. Okay. But how are they gonna buy it? Like, I don't know. I feel like that's the hard
Speaker 7:Part that
Speaker 6:Yeah . You know, for content creators because it's two separate things, right? Like you should be getting, you know, if you have a million people from shorts, let's pretend like you should be getting a ton of views on your long form. You would think, but it doesn't, it doesn't show it the same audience. Yeah , that's , that's , that's all the videos I've watched. They've all said that. I was like, really?
Speaker 7:It's pretty wild. And like, and I also do, I like editing and , and filming longer form content just cuz you can kind of be a little bit more laid back and like kind of like show more of like who you are, you know, and not have to worry about like, fitting all this information into like a minute long video. You know, you can kind of like prolong it and kind of take your time and you're kind of just chilling with the audience, you know, chilling with the people that are watching your video and uh, I feel like people get to know you a lot more , uh, when it comes to those long form , that long form content. You know ,
Speaker 6:What's your, okay, so I'm on your YouTube channel right now, which, I mean your thumbnails are really good dude. Like really good. Are you doing your thumbnails or do you have somebody doing 'em for you? Yeah . There's no way you're doing your thumbnails yourself unless you're graphic designer. I'm like, that's that's some good thumbnails.
Speaker 7:Yeah, I got a guy , uh, I actually did the one that I posted today myself cuz he was busy with he Yeah , he films
Speaker 6:That's still good.
Speaker 7:He films for good , he films an edits for good. Good. So I got one of the guys Oh wow. Well , insider, but , uh, <laugh> , no, but , uh, so he helps me a lot with a lot with thumbnails and titles. So like I said, like we were talking earlier, like that's like 95% of your success rate on YouTube. So I'm like, you know , if I could just nail down the title on thumbnail, like my video could be like dog and I could still grow, you know? So , um, and , and my videos aren't like, aren't dog like <laugh> , but um , I'm just saying like if if they were then I would still be able
Speaker 6:Are you doing your editing for your YouTube videos?
Speaker 7:Yeah, everything.
Speaker 6:Wow. They're good man. Thanks . I mean good like text and like everything. Did you also come up with the design for like when you do your OnCore , you have like your little like scorecard thing in the upper right hand corner?
Speaker 7:Yeah, so I kinda , I, yes and no kind of thing. Like I, I was watching some Rick Shield stuff and I like took bits and pieces of what worked for him and kind of
Speaker 6:Brought version of it,
Speaker 7:Brought it on over to my version <laugh> and I was like, okay, this works for him and he is the biggest creator on YouTube, right? So obviously there's a reason why it works and I was just kind of switched it up here and there it was , it's almost like plagiarizing, but you kind of make it into, not really, you make it into your own words, you know, <laugh>, as long as you do that then, then you kind of fly under the radar for all the teachers out there. <laugh> .
Speaker 6:I mean, you've done a lot of videos, dude, that's a crazy, I mean I ,
Speaker 7:I try to get too , I'm trying to get three a week, but it's just so much to like edit and do all the other that I'm doing, like traveling and whatnot. So like, it's mainly been like two a week. Um, but I just know like if you pump up enough volume, eventually I feel like YouTube is gonna be like, okay, we'll let this guy grow <laugh> kind of thing. You know, same as Instagram, same as TikTok, you know, you just gotta push it.
Speaker 6:Did you know that these old reels that you have, like if it's o why is it on there? That's so weird. Some of these old reels you have like are showing up in your videos feed, but it should be in the shorts feed. It's so weird that like it didn't move it now I know it automatically does it. If it's more than a minute long, it'll it'll push it to your videos tab. Oh really ? I um , but like you have somewhere like nine seconds long or 10 seconds long and it's still in your it's video. That's weird. I mean , and that's not a hero there. I'm just surprised to see that, that they didn't move it over, you know? Cause at least you could have all your like videos looking the same, right? Like the title and thumbnail and cover and everything. Yeah. That's one thing I hated about shorts last year is like you post a long form and then you post a short and it look like your whole like feed would look like. Cause it'd be like long form , short, short , short, long form. It's all like a , you know, hodge patch. But yeah , on Christmas time , bro ,
Speaker 7:I need to figure, figure out how , what's that ? I said I need to figure out how to change that, you know?
Speaker 6:Yeah. I don't , I don't know why. I just like that. It's weird. I mean, just your old stuff like a year ago, you know, way down far your , all your new stuff looks great. So maybe, I don't know. I've never seen that before. Um , yeah,
Speaker 7:Sorry shorts in a while . So I , but I mean ,
Speaker 6:Your thumbnails look amazing. Your titles are great. I mean, I feel like, I mean, you're getting awesome views here. I mean, you guys, like, he's getting like three to 10,000 views in like a week for a , you know, that's really good when it's not like
Speaker 7:Product
Speaker 6:Based thing. They're watching you for you, they're not watching you on the product. Right. They're watching you see what you're doing.
Speaker 7:Yeah. I like to think so is , you know, <laugh> ,
Speaker 6:So do you have like a lot of , so like this next year, like what do you have going on? Like what big, maybe any big collabs happening or what's, what's going on?
Speaker 7:Um, so I'm partnered with Mizuno right now. So we're scheduling like a bunch of , um, trips with the , uh, guys on tour. Like Keith , Ben Griffin , um, Grayson Sig, Lou Donald , all those big, big namers, you know, and I'm gonna play like a bunch of con uh , a bunch of golf with them . Shoot a bunch of content with them . So that's gonna come up here , uh, after the golf season. So like , um, September, October area. So I'm really excited for that. That's
Speaker 6:A big deal, dude. But that's, that's huge
Speaker 7:Big step. Yeah, that's a big, big step. And that's gonna just, I think, put me over the top I think for YouTube space. And we're gonna create a lot of cool shorts. Like, don't get me wrong, we're gonna create a lot of good like reels and TikTok and stuff from that as well. But , uh, from, from the YouTube standpoint, that's gonna be awesome I think. And then I'm gonna the US Open, which is very exciting. Um , in June. It's my first ever major that I'm gonna go to, believe it or not. Like I've been playing golf for 20 plus years and it's my first major that I've ever been to. So really, really excited for that. Uh , out in la um ,
Speaker 6:Are you gonna make content around that?
Speaker 7:Yeah . So I'm going like for Mizuno , I'm gonna follow all the Mizuno guys and kind of like shoot with them and, and kind of like , uh, kind of behind the scenes stuff of the US open. So
Speaker 6:Do you have to film that yourself or are you gonna get help you to get help on that?
Speaker 7:I know, I think I do need to get help. I , I want to bring my brother out for that.
Speaker 6:Do it dude. Because it , you know how hard you're not gonna be able to like interact, you're gonna be too busy trying to like get the angle and check the mics and all that stuff. Like
Speaker 7:Right .
Speaker 6:You can find somebody in LA I bet. You know what I mean? Like just put on your social and be like, Hey, I'm coming to LA looking for a put out a video on me . I bet you , I bet you'll find somebody . I'll do it for like free.
Speaker 7:Yeah, you're right. I mean I have a lot
Speaker 6:Just open any Yeah, you lot friends too, so
Speaker 7:I used to live out there. Uh ,
Speaker 6:Yeah, like your , yeah, exactly. Yeah , I would do that . Or have your brother do and and get him paid
Speaker 7:<laugh> . Yeah . Yeah . I'll get him paid by like UNE or something. <laugh> . That'd be dope .
Speaker 6:That's cool. So you have that, I mean,
Speaker 7:Yeah, that come out . What else ? Yeah , that and , and uh , some, some more collabs for , uh, the Charles Schwab , uh, classic in late May. Um, I think, dude , so many people are going into that. They're like, grant Micah, Busa , Jack Mac , Cher , like all those dope guys that make awesome content, they're all gonna be there so we're all gonna get together and do something , uh, in Dallas, Texas area. Uh, so that's been really exciting and uh, yeah man, like, like I said, I just try to take it like day by day . Cause
Speaker 6:Yeah , there's opportunity. By opportunity
Speaker 7:I , if , if I were to schedule out, like I would get so overwhelmed, like, and I would like just kind of stack pile a bunch of content and I wouldn't even have enough time to fricking edit all of this man. Like , um, I still have like, I'm still waiting on video or still holding on videos from like last month that I still need to edit and get out. Um, like I did a video with George Bryant and that's gonna be a really cool video. Well , that's
Speaker 6:Gonna be a huge video, dude . That's to get a hundred thousand views. I bet.
Speaker 7:Hopefully we did like a match at his own course. So that would be, that'd be pretty sweet. And uh,
Speaker 6:That's blow really well guarantee that'll do really well.
Speaker 7:And another video with , um, the British Amp Champ , um, Joe Long, he is sponsored by Mizuno and he is on like the European tour and stuff. So we played a match in , uh, Georgia. So those two videos I think are gonna do very well. And still I'm gonna post the Joe , well one actually this week, and then the George Bryan one next week. Uh, so be on the lookout for that. Y'all <laugh>,
Speaker 6:I mean, that's a new , I already know , like, see, like, I feel like you're right. Like I , I feel like your short form content is always gonna do well like that. Let's take that completely out of the equation right now mm-hmm . <affirmative> . But I think with your long form and like with the relationships you've built over the last couple years and the brands you're working with, like, like you're right, you're like a rocket ship about to take off, you know what I mean? Like you're rumbling and it's all getting ready to go and it's like, you know, it's like it's gonna hit it's , and once , once you , once YouTube sees that, it's gonna be like one of those, like same thing you saw on , on social media because you're not playing golf with some nobody dude. Right? Like , I'm playing here at some uni with some guy I just met. Like, nobody cares about that. Like , you're playing with like big name people or big social media people or influencers that like people wanna watch. Right. So I think that's really cool.
Speaker 7:Yeah, a hundred percent dude. Yeah, it's, you kinda have to treat it like it's its own platform, you know, like just cuz I have a hundred thousand
Speaker 6:Oh yeah .
Speaker 7:Instagram and TikTok doesn't mean I'm automatically gonna get crazy amount of subscribers on YouTube, you know what I mean? So , um, it's uh, it , it takes a little bit to get warmed up to the algorithm, but once you're in it, I feel like you're gonna be in it for a long time.
Speaker 6:Well , you're already starting to see it with the content you've already created. Like you can just see it in the last couple months. Like you're getting the views, you know, I mean, you're doing all the right things. Your thumbnails look great. It's just a matter of when it, it gets recognized. I feel like not so much that the content's not there, it's just you're not given a chance yet, if that makes sense. You know?
Speaker 7:No, you're totally right. Like, yeah, just all all 'em out of the reps. Like, just like in golf, like, like you gotta hit like a thousand balls in order to, to improve this little part of your golf swing. You know? And you just gotta be patient. Even though you're gonna hit some bad shots out there, you still gotta keep plugging away at it. Keep doing the reps, keep just knowing, trusting in your ability, trusting what you're working on is correct. And eventually you're gonna get to where you want to get. So I take a lot of stuff that I've learned from golf and kind of bring it towards this aspect of my life as well.
Speaker 6:Have you ever thought about like, hiring somebody to edit for you at this point? Cuz you're getting so busy with all these like,
Speaker 7:I mean that's like my number one goal is to like eventually get to a place to where I could hire somebody to,
Speaker 6:There's an editor, like that's step one, right? Because you know, you can film your own stuff, but like, at least just dump, give 'em the dump files and be like, here make, you know, my , make it look like this. Like here's all my other ones or something.
Speaker 7:Yeah. Um , and editor is that , that's priority number one. Um, priority number, like one B would be like a videographer and editor, just cuz it's a lot easier to like tell him like, like cuz he's gonna be like right there with you. So he kind of knows how the video's going .
Speaker 6:Yeah. Who's like invested in what you're doing and knows what's happening. Not like, oh, here's all the files and then explain to them what the concept is.
Speaker 7:Yeah , yeah. By that, that , by that point I could like edit it myself, you know, like that back and forth.
Speaker 6:Yeah . Just about, yeah. Like it's not even worth your time.
Speaker 7:Yeah. That back and forth takes quite a bit. Or at least somebody like that lives in your city rather than like kind of , uh, a remote editor to where you could kinda like work on it together. Um, one of those. But that , yeah, that's the priority number one goal is like, once I'm making a good amount of money, then, then I can feel comfortable investing in that sort of thing then I'm definitely gonna do that. Um, right now I'm just scraping away right now. <laugh>.
Speaker 6:Yeah. But I mean, you're making really good content, dude. Like, that's like Yeah , I mean, I know it's gonna happen. I mean, it's like that's gonna happen . Like it's gonna happen. I'm not just saying that. I'm like, I really think it will happen. No , I know . Like , sooner than you think. Like I think that, I mean, for me, I think that's what I would probably focus on is getting the editor first just so you could just free up your time and have no , like, pull that .
Speaker 7:More videos out.
Speaker 6:So your summers, I mean, it sounds like your summer's super busy, right? And you're gonna make a lot of content and then you're gonna be behind on your content and then you're like, cause you're gonna wanna go from making two week to three a week on YouTube, right? Cause you're have so much content that's good. That's relatable. But like, you don't wanna release a US open video in like September. Like no one cares about that point . Like, you're gonna wanna drop that first. Right. So that , like , that's gonna be the next video even. I don't like , like for example, like when I was at the PGA show, I like , I shot some content on the Rap Soto , right? Cause I , I knew they were launching it , so I , I, you know, I went and I filmed it, do whatever mm-hmm . <affirmative> and uh, like, you know, I was really excited to see that because, you know, what happened was like at an early morning meeting at the show and I'm like, oh, I bet something cool's coming out. I was all excited. So like got the first boost I went to and I filmed it really fast and it was really terrible. Right? But I , that night, I had all uploaded to my editor and we've dropped it the next morning. So like 24 hours later, it was the worst video I've ever filmed in my entire life. But because everybody wanted to know about the unit, there was no information on it. I had like this four minute video or whatever, and it blew up, dude. Like, it had like 15,000 views by like the end of the day. And I was like, holy crap. And it wasn't even a good video. So it's almost like that I'm saying this cause it's about timing, you know what I mean? Like , yeah . So I think like,
Speaker 7:Right ,
Speaker 6:Or like if, you know, like, like Luke Donald's win something, it's like, oh, then you drop that video, right? Yeah . So that's like, oh look , you know, like, yeah . I don't know . Like , but I think the hardest part is just do you feel like the hardest part for any content creator would be just keeping up with the pace really?
Speaker 7:Um, I , I'd say the hardest part is to stay patient. I think like, even like, and like kind of standing in your own lane, if that makes sense. Like, just cause like so-and-so is doing this or so-and-so is going like this much on his video that he just posted doesn't mean that you should like, beat yourself up about it. And like, like just kind of at the end of the day, you just gotta kind of focus on yourself, you know? Like worry about what you need to do, worry about your day-to-day operations and , and trust the process. <laugh>, it sounds weird to say, but trust your own process .
Speaker 6:No . Like golf .
Speaker 7:Correct. And not worry about everybody else. And , um, if whatever you do , uh, if , if you do the correct things and you do 'em well and you do it timely, then, then you're gonna be rewarded. Uh, by, by your outsiders, by your followers, by your viewers, by your peers, you know. So , um, that's the hardest part is to kind of like, be patient that's good with everything .
Speaker 6:That's really good. I think a lot of people wanna be content creators, but they don't know how hard it is. Right. And then also like, you have to be like, not only true to yourself, but to like what you're working on and like in your head know that it's , it's gonna work at some point. And maybe it's different. Maybe take a different spin on the game or whatever you're doing. Like it still could, it , it , it's just because it's different doesn't mean it's not gonna work. It might work Cause people want that content, right? Like you can see that with what you're doing. But Santo's doing, you know, what blessed Jack is doing, everyone's doing different kind of content, but it's like that content didn't exist two years ago. Right? But people are obviously watching it, so it's like that's what they wanted. So it's like, you know, but you had to create that content. You had to have the idea to make that content knowing in your head that, hey, this is pretty fun or this is cool stuff. I think people would wanna watch it. I mean, three or four years ago there was no good, good. Right now they're like huge. Only they get old Rick Shields videos. Like he did product reviews, right? That was like his first Yeah . Most of the , you know, and then it's like, now you can do whatever . That's the thing too . I think about the algorithm, when you're big enough, you can do whatever the hell you want because the algorithm's like, oh yeah , you , we have the audience for you. So if Rick Shield does a product review and the next video does is like playing golf against some dude and then some of the good good and then he like mm-hmm . <affirmative> , it's okay. You know? But I think when you're, when you're a new creator, I think you have to stay in your lane. I just do like that's
Speaker 7:Yeah, you're probably right with that. Yeah. Honestly, until you get , eventually get to a place to where you can kind of branch off and, and be a little bit more risky with your content.
Speaker 6:I was talking to a content creator once for YouTube and they said that what they do is they'll do like one for me, three for you. So they'll do like one video. Like if you were to go into like product review , let's pretend like you do one product review video because that's not your audience, right? Then you'll do three of what you normally do and then do another product review. Or you start trying it because you're just testing the algorithm to see like, it's not gonna screw up your cycle. I guess
Speaker 7:That makes
Speaker 6:Sense. But , um, I was like, that's a good idea. I've never tried it like that. But , um, good idea . I might , I don't know . I think everybody wants to kind of do what you're doing though. I think people wanna do the OnCourse , people wanna do the playing. Like everybody wants that. I just, I just do like that's the best part, right? I think like , yeah ,
Speaker 7:That's fun . <laugh>
Speaker 6:Most fun.
Speaker 7:That , that's kinda like, well I , I started out with instructional stuff, of course, right? Just cuz I, I knew that that would probably work and I eventually kind of like shifted towards like more OnCourse stuff. Like, cuz that's like, it's just more fun for me. And I'm like, if I'm gonna continue to do this, I like, I I want to have fun, you know? And I want to enjoy. So
Speaker 6:When you, if you do like an instructional piece, let's call it, and you're at a , like how do you , let's say you're gonna play 18 holes. Do you have on your notepad, like I'm gonna do an instructional piece on a flop shot, a stand , you know, hitting on the stand a you know how to hit a stinger or, or like you just go and you just film the whole thing and then you like come up with the content.
Speaker 7:No, so I, I have it all planned out before, like, I'm like, okay, I'm gonna post this Monday, this Tuesday, this Wednesday, this Thursday, this Friday of next week. I'm gonna make all my content and kind of just post it all and uh , make sure I get it all done. I do like couple takes as well. Like it's not all first take <laugh> of course.
Speaker 6:Oh , no , no . And
Speaker 7:Make sure you , you explain it correctly. Make sure , uh, the shot was good first and foremost. And then , um, and then you eventually like poke you like
Speaker 6:Top it and you're like, oh , I okay use , I can't use that shot.
Speaker 7:Yeah. Yeah. Lemme show you guys how a flop shot . You just played it across the green . I was just kidding . But , um, um, yeah, exactly. You plan it all out before , uh, or I plan it all out before I bring like a couple outfits too, just like make it look like it's, it's more than one day per day of work. Um, and that's smart . Um , yeah, a couple takes and you just kind of, well, in the post-production editing process, you kind of pick out what areas of the video that you like and kind of see if you could throw it all together to , uh, a viral video. Hopefully
Speaker 6:<laugh> smart. That's cool, man. I'm really happy I got to meet you like at the show and I ran into you. Um, like I said, I was already a fan and , uh, I'm really glad you came on the show today just to kind of like, tell me all about who you are and where you're going. You guys gotta follow on social media, like it's good content and you definitely have to subscribe to his YouTube channel because like, like I, I see your YouTube, you'll , I feel like you'll get a hundred k probably within a year on YouTube. Yeah, that's what I think. That's my prediction. Like, you'll hit your , you'll get your silver within a year. That's what I think .
Speaker 7:I think so too. Just as long as I continue to do the work and like I said earlier, like trust it and not worry about the results, you know, and just continue to plug away, then good things will happen.
Speaker 6:Yeah. Like not get off like, oh, I only get like 800 views on this. Like , who cares? Go to the next one. Yeah , exactly . Like , it doesn't matter. Like move on .
Speaker 7:No one cares about your feelings, you know what I mean? That type of thing. Neither
Speaker 6:Doesn't care about you, <laugh> .
Speaker 7:Oh yeah . No one cares about you. You , you only care about you. So a hundred percent . I I've always been a big advocate of like, if you put in the work, you'll get the results that you want. Um, I've lived by that all throughout golf, my golf career, all throughout my work career . I mean,
Speaker 6:I think you've done that, like you've proved it today, at least with me because like, you hearing your story, but then like saying like, you know, I had to quit my job to go into the , like the golf hype house or whatever it was called with all guys. Like, had you not done that, like what would, what would've happened, right? Like you wouldn't have all these relationships with these guys . You wouldn't have learned all these new skills. You probably be still teaching over there, making content, have maybe 30,000 followers on Instagram and TikTok and like, you know what I mean? Like, it accelerated your growth because you're around people just like you. Right. That were hungry, that were wanting to make cool content. So it's like you said, you gotta just be patient . Like , well , somebody once said to me, they're like, you know, somebody said to me like, oh you must, you're really lucky because of whatever. And I'm like, look dude, it's not luck. It's about like what's what ? Luck is an opportunity meets , uh, preparation. Right. That's luck. So like, you prepared your whole life for this and the opportunity came and you were ready for it, you know? Yeah. And that's it . You spent six months before that trying to figure it out. So it's like, I think it's really good to hear that from like a content creator to new people being like, look, if you want to do this, like, it's still possible. Just gotta be true to yourself.
Speaker 7:Yeah. And you could still grow like crazy these days just cause like, like don't feel like it's too late, you know, like you can start now and grow crazy amount of followers.
Speaker 6:Yeah. Just be focused . Right. And just do your thing and get better at it. And when opportunities come, take it. And you may not make any money on it, but it's okay because you're gonna get , you're gonna learn something new or whatever it is . So Yeah. Well thank you so much for being on the show. I really do appreciate it. This is a long one today, but I had a lot of fun with you. So
Speaker 7:Dude , thanks for having me, Paul. Appreciate it , man.
Speaker 6:We gotta do some content together when you come to Arizona. Just like around maybe actually like a lesson from the CEO of golf. That'd be cool. That'd be a good YouTube video.
Speaker 7:That would be great. Head up Dawson , or we go
Speaker 6:Yeah. Or like go or go do like we go play, you know, against each other or we play some I have always ideas. I'll tell one later. We can do some fun stuff together. Nice. But , um,
Speaker 7:All
Speaker 6:Right , well thank you for being on the show. Where can people find you?
Speaker 7:So it's at CEO of Golf on all social media platforms, Instagram, TikTok, YouTube, subscribe, follow, like DM me , I'll answer anybody that dms me .
Speaker 6:He's cool. He's cool. You guys. Like seriously, he is not your , he's really cool. So like, need to follow 'em . That's, that's my PSA for the day. Well, thank you for being on this show and I'll see you guys in the next episode. See
Speaker 7:You guys.
Speaker 3:Thanks for listening to another episode of Behind the Golf Brand podcast. You're gonna beat me, the golf stay connected on and off the show by visiting golfers authority.com. Don't forget to like, subscribe and leave a comment. Golf is always more fun when you win. Stay out of the beach and see you on the green.