We made it to Episode 86 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friend Josh and Owen Finnerty
They both play college soccer and absolutely love to play golf, and the golf industry is not a new place for the Finnerty family. Their Dad, Bryan Finnerty, is the CEO of V1 Sports and Galway Bay. The Golf Sock is a high performing sock that is dedicated to keeping you comfortable on the course while looking great and performing at your absolute best. The Golf Sock the next time you hit the links and make it the only sock you will ever need on the course.
We made it to Episode 86 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friend Josh and Owen Finnerty
They both play college soccer and absolutely love to play golf, and the golf industry is not a new place for the Finnerty family. Their Dad, Bryan Finnerty, is the CEO of V1 Sports and Galway Bay. The Golf Sock is a high performing sock that is dedicated to keeping you comfortable on the course while looking great and performing at your absolute best. The Golf Sock the next time you hit the links and make it the only sock you will ever need on the course.
Today we play golf.
Speaker 2:Let me show you how we do it in the pros.
Speaker 3:Yeah. Welcome to behind the golf grand podcast. I never missed with the seven nine a conversation with some of the most interesting innovators and entrepreneurs behind the biggest names in golf. My
Speaker 4:Friends were the golf clubs. I lived on the golf course. I lived on the driving
Speaker 3:Range from pro talk. You should learn something from each and every single round you play to fun from on and off the green. Why would you play golf? You don't play it for money. Just let me put the ball in a hole. This is behind the golf brand podcast with Paul liberatory.
Speaker 5:What's up guys, Paul from golfer's authority. Welcome to behind the golf brand podcast. We are on episode 86 and I can't believe it. And wow, 86 a lot. And this week we're talking to my friends, the affinity boys who started a new, so company called the golf sock. It's really cool. You might recognize name affinity. It's Brian Affinity's son from V one. Who's one of our good friends of the show. And the so company that his sons just started is freaking sick and super smart. And I can't believe they like how young they are and they actually have their own company is cool. So without further ado, welcome to the show guys.
Speaker 6:Thank you. Thank you, Paul. Appreciate it. Yeah. Thanks for having us
Speaker 5:Time. So where are you guys at right now? You guys in Michigan?
Speaker 6:Yeah. So we're in Eastland in Michigan right now. We've been living together for summer. So just, uh, working and, you know, grinding right now. Yep.
Speaker 5:But, but when are you go? Okay, so listen, both these kids are like, sorry, not kids, these young men. You're just so younger than me. Like 20 years younger than me. These guys are both like really good soccer players. Right. So like where do you guys play soccer at right now? Collegially.
Speaker 6:Yeah. So I play at Michigan state. Um, I, I just transferred from university of Michigan. Um, so yeah, been, we were playing summer soccer together as well. Yeah. We've been playing at, uh, Lansing city right here in Lansing. Um, and I play at Cal tech, which is in Pasadena, California,
Speaker 5:Fricking crazy dude, like two D one schools. Right. I mean, that's nuts. Like you have to be super good at soccer. I mean, your dad was really good at soccer though, too. Right? Like your dad was like a professional goalkeeper. Yeah.
Speaker 6:He, he was all right.<laugh> he he's decent.
Speaker 5:He's all right.
Speaker 6:He did his best.
Speaker 5:So what position do you guys play?
Speaker 6:Yeah, so I'm a goalkeeper, uh, like my dad, I think I took over a little bit from him. So here
Speaker 5:Are both goalkeepers.
Speaker 6:Oh, I I'm a centerback Owen, Owen followed his footsteps a bit. Um, but yeah, I play right in front of the right in front of Owen, so yeah. We've always had that chemistry and whatnot.
Speaker 5:Yeah. I cuz you're better than Owen. Probably
Speaker 6:<laugh><laugh> yeah. All
Speaker 5:Right. So what, what year are you in college right now? Juniors.
Speaker 6:Yeah. So we're both be seniors in the fall. We're twins. If that we're both twins and, uh, both well through seniors in the fall.
Speaker 5:So did you guys register or you like not register for soccer? So do you actually have two more years to go or just one more year of soccer?
Speaker 6:Um, well I guess technically we have one more year, but, um, or we have two years technically cuz of COVID, but, um, that was just cuz every athlete, you know, two years ago, whatever that was now,<laugh> got an extra year of eligibility cuz of the season getting canceled. Yeah. Yeah. So we'll we'll have the senior season. Um, and then Owen will probably be declaring for some kind of draft or maybe going overseas and
Speaker 5:Really,
Speaker 6:Yeah. Maybe we'll see. I don't want to, you know, I don't wanna inflate him too much, but<laugh>, you know,
Speaker 5:So wait, so wait. So like this is your last year in college technically, right? I mean you're graduating anyways. You could play two more years in college, but why would you want to, I mean, I guess maybe if you wanted to, so then after you graduate, you, you have the opportunities to potentially play overseas. Right. Or even the United States depending, I mean, you know, in MLS or whatever, right?
Speaker 6:Yeah. Yeah.
Speaker 5:So when's the draft,
Speaker 6:The draft's in January or early February of um, so right after the
Speaker 5:College, no. Is the draft for the United I know nothing about soccer. So I mean I know a little bit, so like, so is the draft just for the draft, like in the United States or is that for like the European league stuff or that completely separate?
Speaker 6:Yeah. So that's just for the MLS, which is like the, just the United States. Um, and then European stuff's like, it's more like free agency. Um, there's really no drafts. It's more just like all free agency, like agents like getting trials or like trials or teams. So it's a little bit different, but um, you know, hopefully both routes could, you know, maybe one could possibly work out. So I'm excited for that.
Speaker 5:Yeah. That'd be so sick dude to go to like year Haven place hockey.
Speaker 6:Oh I know. Yeah.
Speaker 5:That'd be super sick. Yeah. You better hit that. Like do you try out for teams or like, how's that even work like teams just like call you up and be like, Hey, we want you to come check out Chelsea. You, I don't know.
Speaker 6:Right. If you have a good, you know, if you have a good reputation and a good agent, um, you know, you can kind of get in the door. Um, and then once you get in the door, you know, you kind of have to just, you know, show your stuff if you get there and get an opportunity. So
Speaker 5:Yeah. Prove your worth. Right. Like you're good at that level, but I bet some European players are like super crazy good, right? Like just crazy senior level, like a whole other level.
Speaker 6:So I'm excited for that. So
Speaker 5:Do you have get agents then? Or do you have an agent or how's that work? No. Or you do after you get drafted,
Speaker 6:Right? So I'm not technically allowed to have an agent right now. Cause like NCA
Speaker 5:From college,
Speaker 6:Million rules like that, but you know, hopefully, you know, right after you kind of declare, okay, I'm done with college, you know, you can go down that road. So, you know, there's a lot of, there's a lot of weird stuff. You have to like jump through hoops cuz of NCAA rules, but shot is so you gotta just, you know, move on at, you know, as,
Speaker 5:When your dad, when your dad played, who do he played for a, he played for Detroit. Right? Was that like an MLS team? I don't know. Or is that some, the league back then? Yeah.
Speaker 6:So that was a league that doesn't exist anywhere was um, indoor indoor league. It was like probably the top league at the time in the states. It's kind of before MLS, before MLS was
Speaker 5:A thing. When did MLS come out? Like in the mid two thousands, right?
Speaker 6:No, it was like, actually there's the mid nineties. 94 95. Oh
Speaker 5:Really? Oh
Speaker 6:Yeah. Yeah. So
Speaker 5:That was
Speaker 6:There. Wasn't popular until the two thousands really like, you know, really gaining steam.
Speaker 5:We have a team here called the rising, the Phoenix rising. What league is that? That's that MLS. Is it that's something else?
Speaker 6:No. So that's second division. That's it's called the USL championship. So it's like a,
Speaker 5:Uh, oh, so like it's like the minors essentially to like, yeah, that's what somebody was telling me. Those games are fun to go to man. They're so FA like I took my son to a soccer game. My buddy had like season tickets. Right. First of all, I was like, why'd you get season tickets to, to them, but now I see why it is so much fun and it's so fast. Like, and he had really good seats. Like we were literally on the wall, like there was a grass right there. I was like, no, no wonder you have these good seats, but like you're in and out on an hour and a half. Right. The game is over. Like it's no like going to a baseball game that could take like four hours or you're like go by seventh inning. Like it's like, oh, already half. Oh, okay. Game over. Sweet. You know? And I don't know. I think that was cool. We lost, I don't know who it was, but, and it was packed. There were so many people there. It was crazy. Yeah. I was like, holy crap. The atmosphere's usually pretty,
Speaker 6:Even at those smaller teams or, you know, smaller, it's still usually a pretty fun time.
Speaker 5:Yeah. But they're a feeder team essentially. Right. Like those guys would go to, I think they said California or something, wasn't it?
Speaker 6:Yeah. So a lot of those teams, um, the landscape's kind of changing a little bit, but um, a lot of those teams have like, you know, affiliate teams and there's another league that there's another league similar that feeds into the MLS team. So it's all like kind of a system.
Speaker 5:That's cool. Mm-hmm<affirmative> so you each have a year to go right then what you just don't know. Right. Until after the draft and AF you have a year to figure out kind of like what you wanna do. Exactly. Dude, if it was me, cause it was me look like if I was, I would just try it. Like I would try to make some team. I would try to do it because like, when you're like 30 with kids, you're gonna be like, oh man, you just done it. You know what I mean? Because you're gonna look back and be like all off at yourself, like, oh, cuz it's gonna be so much fun anyways, regardless of what you go do. I that's what I would, I'd probably pay you pretty well too.
Speaker 6:I mean you hope<laugh>, I mean, that's the kind of goal, I mean, and then obviously like, you know, playing, you know, a lot of people, you know, I think the misconception is like being a pro it's like you play from like 8:00 AM to like noon at one. And then, you know, any given day you have from about one or two to, you know, till you go to bed to, you know, do whatever, um, take care of your body. A lot of guys just rest. But you know, so many guys that I've talked to have been able to, you know, work and create successful businesses like in that time. Um, because they have so much free time. So it's been pretty cool to hear that
Speaker 5:As well. That's cool. So you guys are both on college. How old are you? 21.
Speaker 6:Yep.
Speaker 5:Mm-hmm<affirmative>
Speaker 6:20, 21.
Speaker 5:Yeah. I could be your dad. I should I, your dad, I guess I could be your dad cuz I'm my half your age. What did you guys meet? Just kidding. Um, so were you guys good golfers? Like growing up? Um, I mean we, we play a lot.
Speaker 6:We, we played for our high school team. Um, we started playing really young. Our dad has us going, you know, since we could really. Um, but yeah, we've always kind of balanced golf with soccer and other things and you know, we were dual sport athletes for quite a while playing golf. So it's always been part of our lives and especially, you know, I don't know through high school we got pretty competitive with it, so yeah. Yeah. We played high school golf.
Speaker 5:This is crazy. So you were dual sport. I mean, obviously you're exceptional athletes, right? Cuz you can play soccer at the D one school, which is like super hard to do. And it's not some crappy school like, oh I'm, you know, some little dinky school in middle of nowhere. Like these are big schools. Like, you know, the competition's like super hard to get into it and you know, the competition you play against is like the best of the best. Right. Essentially in the United States. So I mean you must like, how good are you in golf? Are you like scratch? Are you like 10 handicap? What are
Speaker 6:You? Yeah, I'd say we're around 10. Like both of us are around 10 and we've been playing a lot recently and actually doing really well.
Speaker 5:So in summer, right?
Speaker 6:Yeah. We've been playing a ton together and being able to, you know, obviously with being in the golf industry, it's like, you're always finding yourself on a golf course.
Speaker 5:We, dad probably has all the toys like
Speaker 6:Yeah, right. Like
Speaker 5:You have to, it's a tech company. It's like, he probably has like the cool stuff. Yeah. Like you the whole like V1 Matt and like into SIM and all the camera. Oh you have all of that. You totally have to have all that stuff. Yeah. He's like, oh no, he doesn't have that.
Speaker 6:No we, we, no, he does. We're allow to have that. Yeah. But yeah.
Speaker 5:So like we were talking before the show today and they're like, I'm like, oh, where, where does he, where you guys hitting the balls in the SIM? And you're like, oh it's our basement. And I was like, oh it's sick. And then I see the V one sports. I'm like, oh yeah. Duh, like<laugh>, I'm like, that's I that's cool.<laugh> what made you want to start a golf company? Like did one day you were like, Hey, we wanna start a golf company. Or you're just like, oh seriously. Cause you guys are busy. It's not like you, I mean, I was in college. I wasn't wanting to start a company in college. Yeah. Especially as I'm playing sports, there's like no time. Right. Could you like practice, train, go to school. I mean it's like your whole life, right? Like every
Speaker 6:Day. Yeah. Yeah. I mean, it's funny story. Like we were talking about this. Like we were golfing. I think it was what, 20, 21. So now almost a year ago. Um, Josh and I were playing and we're walking up like 17 or 18 fairway or something like that. And you know, I had no show socks on Josh had mid calves on. Yep. And I was like, dude, my feet kill. Like my blisters were killing me. I was like limping down. The fairway is awful. Yeah. And Josh, like obviously looking back, he had these tan lines, these mid-caps like awful tan lines from golfing, like golf songs. I
Speaker 5:Strictly Tana from soccer though. That's not from golf.
Speaker 6:Yeah. And it is different, you know, like we're like I strictly wear mid-cap golfing before the creation of golf sock. And um, just cuz blisters, I, I never could deal with the sock rolling down my heel. It was the most,
Speaker 5:Oh I hate that feeling. I hate that feeling so much. Oh God, I wear a bunch or a bunch is up in your shoe and you're like, what the, yeah.
Speaker 6:Even the slightest, like even just like 2%, if it's moving at all, I just can't deal with it. So yeah. So that kind of planted the seed, but like we kind of talked about it a little bit, not jokingly, but kind of just like, oh, what if we made a sock? Like, that'd be cool. Like we want something a lot better than what there is fast forward a few months. We were like, okay, this is a really good idea. We should capitalize on it. And we started the company and you know, the rest history, I guess.
Speaker 5:So that was last year or two years ago.
Speaker 6:So it was last year about almost a year ago now. Yeah, almost. Yeah, almost a year ago. Isn't
Speaker 5:Summer, you're playing golf and you're like, oh, it's just sort a sock company. Like I make a better sock for golf. I
Speaker 6:Think it was more about like, where's a good sock. Like we need better socks and then it kind of transformed into way. There aren't any, you know, we need to make one. So I guess we kind of pinpointed that as like the start of it. But it probably, that was more like the plant, the seed in our minds, like, oh there's no really good options out there. Yeah. I was gonna say, we didn't really just maybe decide that day. I think we've always wanted to have some kind of business together or, you know, make money together in some kind of way. Um, and that was just something
Speaker 5:That it was last summer. Cause I remember us talking to your dad and he was like, we're talking about socks one day. And he is like, you know, he sock manufacturers. I'm like, oh I know a couple. And like that, that was like last September.
Speaker 6:Yeah.
Speaker 5:That's
Speaker 6:When we really
Speaker 5:I'm like, oh, I heard this really cool company. This is where they are, you know, like a manufacturer, like, you know, because when I started my own brand, like, I didn't know anything. And so I just like, you know, you get some reps and they come talking to you and that's the hardest part. I think like finding a good manufacturer that like will actually, you know, follow through or do a good job or like, I don't know. The one thing I learned is like, yeah, you can get stuff cheaper overseas, but you gonna pay for it another way. Right. You're gonna pay through through shipping or the lack of communication or, you know, whatever, you know, like that's so you started, so you decided to start a sock company last year. And what, what was the first thing you guys had to do? Like make a, find a manufacturer or do you designing a sock? Like how, what, what do you do? I have no idea.
Speaker 6:Yeah. Um, so I guess the first step was yeah. Kind of figuring out the trade route kind of seeing where we could make it, who could make it, we wanted to stay in the United States. So that was pretty huge for us. Um, we ended up finding someone in North Carolina. Yeah. Through U Paul actually. Yeah, yeah. That we really liked. I think you're familiar with these Wilson guys today.<laugh> um, and then yeah, we, we, you know, tried to cook up some prototypes, went back and forth with them for a while.
Speaker 5:Um, so if you could like, do you draw the prototype? You know, like I made a towel, like it's not the hard of design a towel. Right. So like, do you like draw a sock and be like, this is how I want my sock to look like? Or do you say like, Hey, here's the feature I have. No, honestly I have no idea.
Speaker 6:Yes. We had like, basically it took a long time to kind of figure out what we wanted, but we like basically went through all the different socks that we'd seen and picks little pieces like, oh, we like that. We don't like that. And kind of formulated a big document with like all the stuff we
Speaker 5:Thought, you know, what I like about your sock? Can I just tell you really quick? Yeah. Go for it. I thought was really cool. I like that Tabby thing, like in the bag.
Speaker 6:Yeah. You know, it's one of my favorite parts<laugh> yeah.
Speaker 5:Like for real, I know it sounds really dorky, but I was like, oh, this is cool. Um, yeah, like here's the two things I like about your sock. I like the grip on the bottom and I like the taboo thing on the back, you know? Like that's, I've never seen that. I mean, there's probably socks that they're already out there, but like I buy my socks at Costco, you know, like when I like those, like, you know what I mean? Like, so when I see so like that, oh, it's cool. I want more of those, you know, because I think like, especially golf shoes, like you don't want that stuff to roll in your back of your feel.
Speaker 6:Yeah. Mm-hmm<affirmative> like, you know, everyone's always like, oh, like when they get done with the round, like thank God I just took my shoes off. Like, like you don't want that to happen. Like you wanna be able to like, be super comfortable through the whole round and if you're walking, carting anything, you know, be able to get through it all. So, you know, we, we were like, how
Speaker 5:Do we, so I tried these new shoes yesterday. They're not really that new, but like true links were sent me. These rip stops are called they're like when their newer shoes, it was like literally the most comfortable show I've ever put my, my foot. Like I was like, oh my God, what'd you guys do, like, they already make really good shoes. And I was like, this is even so like, I couldn't imagine wear that. And your sock, like that would be so comfortable. Like I would want to wear that. You know what I mean? Instead of being like, you're one of these heavy shoes with a thick sock and then you're just feet, all sweaty and gross. And then like crampy, I dunno, sorry. I'm totally getting into like weird foot stuff. So you, so, okay. So like that Tabby thing, like, was that already socks like that out there? Or is that some like feature you saw and you're like, Hey, we could try that.
Speaker 6:Um, yeah. So kind of like Owen was talking about earlier, we ordered a bunch of different socks and we saw some that were trying to do that little tab. Um, we definitely got a little bit more aggressive with it. Um, and also just the placement is, is right for golf shoes. They've usually come up a little higher on the ankle, which is, you know, the main problem for the sock getting pulled down. So just with the ankle cuff being a little higher and then the tab on the back, it's not a completely original idea, but we definitely adapted it to fit the golf shoe better.
Speaker 5:So what features are on your sock that is different than say a Puma sock, you know, or some random sock brand, you know, you would say
Speaker 6:Yes. Yeah. So basically the main thing that we found that like, no one's doing is the grip on the bottom. So like we've been in soccer like obviously for a long time, there's some sock companies in soccer that are really expensive, but they charge like, or they have the, um, grips on the bottom to help you from sliding in your shoes when you play soccer. So like, oh, we've seen this work, you know, we can move this into golf. So we spend a lot of time like trying to get it right on the, the grips on the bottom. I think we figured out pretty good way to do that.
Speaker 5:What does the grips on a bottom of a sock really? Do I know when you're like walking out shoes on that does, but like what about when, like for when you wear, when you're wearing a shoe, what does the grip on the sock bottom of the sock do? Does it really help you? So it doesn't slip inside. Is that what happens? I'm assuming.
Speaker 6:Yeah. Yeah. I think you'd honestly be a little bit surprised. It doesn't, you don't really notice that obviously until you try it. Um, but the same thing goes with, you know, the soccer socks that we're talking about. Once you get that feeling of just really being stuck to the bottom of your shoe, you know, imagine just really trying to get after a drive, you know, a little, a little slip in there will just kind of throw you off, even if it's just a few centimeters. Yeah. Just trying to stay as locked in as possible. Like let your golf shoes do their job. You know, if your studs are working properly, your shoes aren't gonna move. So the only thing left to move is your sock or your foot inside of your shoe. So if you can eliminate that as well. I mean, that's really what we're going for. Mm-hmm
Speaker 5:<affirmative> you get all these like different designs of socks that come in, right? Like, okay, here's a bunch of socks we make, you know, or here's a bunch of styles, whatever. And in your mind you probably already know like, okay, I kind of wanna like this, you know, based on my own preference. Right. Mm-hmm<affirmative> but really you have to kind of go through what you have and say, okay, I like this, but I don't like that. And vice versa and like, you know, put things together and come up with a, a design, right. Based on all the parameters of what you like. So then what happens. So then you guys, you guys come up with the design and they make the sock. And then how did you guys come across? Like, like what is the landscape like for the gold sock industry? I have no idea.
Speaker 6:Yes. I mean the, the hardest part obviously was so obviously there's people that make, there's a lot of sock manufacturers, you know, in the us. And we were like, okay, we found one who is willing to really work with us to make it like how we want to make it and not just make general socks. And we started off like, Hey, we don't wanna make like a bunch of just like white cotton socks. Yeah. What are we going for? So, you know, they were able to, they had some like kind of template models they had, they were pretty basic. We could kind of add onto
Speaker 5:Like, yeah, idea. I don't wanna be a basic sock. Like
Speaker 6:Exactly. We're not, we don't wanna make a hundred thousand pairs for 5 cents each right now. Like, you know, we're making like really quality product. That's gonna be, you know, expensive and quality and very like, you know, thought out. So we went through and like, they had this base sock, they gave us, they shipped us some samples we picked from about three or four different socks. And we said, we want to add this, this, this, we added the tabs. We added the blister prevention. We added compression. We worked with them with the different material makeup. Mm-hmm<affirmative> stitching. Yeah. Between like polypro and nylon spandex. And we have like, you know, just talking about all these different things, you know, who knew how much wind to making a sock. We were like, I had no idea. This was like all part of the process. Like it's so much, you know,
Speaker 5:You're actually designing something like, yeah. You know, it's easy to make a hat. Right. Because essentially you're just putting a thing on the top. Like you buy it. Like when you're, I didn't understand that until I went to actually, I was at Deborah's office one day and they're designing stuff like physically designing, like they have the patterns and they have the materials and I'm like, holy crap. Like, you don't realize how much it takes to actually design something. You know what I mean? Like you're literal, starting from scratch.
Speaker 6:And we have to like, think all the way down to the 1%, you know, like, is that stitch in the right place? Or do we like the way that that scene feels, you know?
Speaker 5:Yeah. Cause you go buy like 10,000 of those and then you realize you hate it because of whatever reason, because it feels weird on the foot. Now you're stuck with 10,000 socks, like, or whatever that might be.
Speaker 6:Yeah. So we had to like talk lot longer than we thought. Like, we're like, oh, we're gonna launch for that new year, you know, after last fall. And then we're like, oh wait, we don't like that. We need to redo it.<laugh> and we need to redo it. So we ended up launching in June, which obviously was a lot later than shot, but
Speaker 5:That's all right.
Speaker 6:We were really glad we did that. Cause we got it like exactly how we wanted to mm-hmm<affirmative> you know, so, you know, we were like, let's, let's wait till we get exactly what we want. So we didn't like, we didn't rush it at all. Which was really good. Yeah. There was,
Speaker 5:I think that's the hardest part we're starting. Any business is like, you have a good idea and then you try to go put together and make whatever it is. And then you start getting like antsy about it because you're like, it's taking too long and then you realize how much capital you're putting into it. Right. And then you're like, you know, there's like so many, you know, it's easy to bring a thing to market. It really is. You can build a website at no time at all. And Shopify it look like crap and you can go buy some crap in China and there's just, they're just product. Right. But like there's so much more that has to go into it to even make it work because you get the most beautiful site in the best product, but then how do you get out there? Like, yeah, you will pay for ads. So Facebook takes half your money. I mean, like that's, now's, that's the next thing. Right? Like
Speaker 6:I know,
Speaker 5:I don't think people understand that. I just, I know I didn't, you know, think like,
Speaker 6:Right. Yeah.
Speaker 5:You think you, you think you, you think what you have is cool and people will wanna buy it, but then how in the hell are they gonna find it? But that's the next problem,
Speaker 6:Right? Yeah. Yeah. I mean, that's, we've only been launched for a few weeks now and you know, every time that someone gets our socks, we get a review, you know, we ship'em out. Like they're loving our socks, but like, you know, how do we reach all the people that would love our socks? You, but haven't seen'em
Speaker 5:Yet. That's the hard part. I think that's the hardest part in any business. I think like, cause I, I remember when you guys, I talked to you guys a couple months ago and you're like, oh yeah, the site's being built, blah, blah, blah. And I checked it out and you such really good by the way. I mean, design, I love the design. I like the, I didn't talk about that offline. You guys did a really good job, but like, you know, you have, it took you what, it's been a year, right? Almost like here's July, you started thinking about this last August. So it took you 11 months to get to this point to launch. Right. And then now it's just like, okay, I guess, what is your, like, how are you marketing the sock? You know, how do you convince a person to buy a sock? Right. Not buy the ones at Costco 10 pack or whatever.
Speaker 6:Yeah. So, you know, we've been like, that's been a lot of our efforts. The last few weeks is like, you know, creating video and content, you know, getting videos from, you know, people who bought our socks or from people that, you know, influences we've sent'em to, you know, who try'em out and really like'em, um, getting like really like honest feedback about the socks in video form, especially, um, and using TikTok Instagram, like Instagram meals, um, moving in, you know, using Facebook and stuff like that, really to try to find our audience and like get our sock out there, there. Um, but organic, you know, organic, you know, word of mouth and stuff is really starting to pick up. Like we found like that, you know, a lot of people are trying to talk about it and it's kind of moving along, you know, slowly but surely. So mm-hmm,<affirmative>, you know, it's, it's been a process. Definitely. The it's
Speaker 5:A little, it's like little step at a time, essentially. Like you never, you're not gonna go viral overnight and also not gonna sell out like that doesn't happen. Right. Like essentially, like it just like one you're just chipping away at it. Right. And then it's trial and error. Did this, does that thing work? Yes or no? No. Yes. Then you move on, you know, you try the next thing and like, so right now is your marketing mainly on social? I would assume. And then, um, probably a little bit of ads, right?
Speaker 6:Yeah. Yeah. It's mainly on social. Um, we're definitely running ads on Facebook, Instagram, et cetera. Um, but
Speaker 5:Is that even helping, would you think?
Speaker 6:Yeah. Right. It's doing not right. It's it's we're definitely,
Speaker 5:I was told boosted post do pretty well. That's what I was told.
Speaker 6:What'd
Speaker 5:You say we were doing that. What post,
Speaker 6:What
Speaker 5:Post boosted, like the boosted posts you can do, you know, like, like I've had some smaller brands, like haven't been on the show, but just friends of mine and they're like, that's what they said. They were doing that. And they said, that's like, I'm like here, that works. Cause usually it never works. Right. They're like, oh yeah, works. You know, I'll get like some sales out of it. And it doesn't cause all that much. And I was like, for real, cause like usually, you know, you, you have to put in the whole Facebook engine essentially right on the back and of Facebook and it's like this big ordeal and finding your, you know, I think that's the key to add though. Like if it's just to make it easy on people to run'em right. Essentially like don't make this big, huge pan in the that like you need to degree to figure out how to do it. Mm-hmm<affirmative> now is your play, is your guys' play like just your store online and running or are you gonna try to move to like Amazon and other stuff like that?
Speaker 6:Yeah. So for now, at least we're definitely just running into the website. I think that there is a future where we might go to Amazon, but it seems really the right play for us to just keep it within our own site and try not to involve too many other people. Um, just because direct to consumer makes it easy on us. And you know, if we start pulling in like PGA Superstore or, you know, like other retailers, there's a huge markup, you know, we're already excelling, um, and
Speaker 5:Expense. It was a cost for a pair of socks.
Speaker 6:Yeah. So right now it's 24 99, but we have a discount on our site for, you know, first orders and there's, uh, free shipping over three pairs. Um, so there's some good deals on site right now. Um, especially cuz we just launched to get a lot incentive, um, you know, incentivized deals to,
Speaker 5:Well Paris is 24 99 outside of discounts. Right? Mm-hmm<affirmative> yeah. That's the hard part because like I think getting the audience or the people out there to be not my audience, I'm just saying like generally like, okay, you know, ha and I get had to convince him that you made a better sock. Right. And it's worth the money. And then like, this is the re like I had a brand company to me that like had a super expensive item that like literally it's a$5 item and then there's just like a hundred. Right. And I was like, bro, I can buy this on Amazon for like five bucks. And he's like, oh, mines it better. Because of all these reasons, I'm like, well you're gonna have a hell of a time convincing people to spend 10 times more to buy the same thing. Like it has to be the coolest thing ever. Right. Like essentially. And like, I think that's the hard part and I not just for you guys, but for everybody, like I myself is like, why are you different? Right. And then really kind of figuring out why people should choose that over just like the standard thing, whatever that is. Right. Like whether it's a ball marker, whether it's, you know, a sock, whether it's a towel, whether whatever, you know, like I think it's the education of people. So I think so for you guys, is that what you're trying to do with your content you're doing now is primarily like educate people, like why you need this, why this sock is better than the sock you're already using right now. Right. Cause you're gonna spend$200 on a pair of shoes. Wanna spend 20 bucks on a sock. That's part of your, you know, your tools, I guess you could say.
Speaker 6:Yeah. I mean, that's where a lot of our content is focused and like that's kind of the name of the game for us right now because of our price point, because of, you know, the effort they went into making this, it's like, we, we call it the golf glove for your foot. You know,
Speaker 5:It's like, no smart.
Speaker 6:You, you can drop, you know, 30 bucks at a pro shop for a glove or whatever. Um, why don't you do the same for your foot? So
Speaker 5:Yeah, that's true. Right. You know, you're, I mean, you're gonna buy a decent glove for 20 bucks, right. A decent, not some cheap one, but like a decent one. You can spend more than that. You can probably spend 30, 35, you can go like the 40 on some gloves, which is stupid. You know, it's like finding the sweet spot, right? Like performance first cost, I guess is better way seeing it.
Speaker 6:Yeah.
Speaker 5:No, I think it's cool. I mean, I think like it's neat that you guys did that. So like you launched essentially a couple weeks ago and then how has the reception been pretty
Speaker 6:Good. Yes. It's been really positive, honestly. Especially with, I know we mentioned like we've been making a lot of content on TikTok, Instagram. Um, you know, we've got a lot of good feedback, like really positive feedback kind of affirming what, you know, what we thought would be, you know, PO like popular in the product, um, between like the grips and the, the tab on the back, like we talked about, um, you know, people have also said that they think, you know, Hey, like your stock's expensive and we're like, yeah. You know, here's why we think it, you know, is the value it is. Um, so it's been good to be able to, you know, educate people on why, like this is different. Um, you know, that's half the battle, you know, educating the, the, the buyer and like why they, why they should buy the product. Right. It's like, why is this product different than a Costco sock? And it's like, okay, well, we can tell you that, you know, we're prepared to be able to tell you that, you know, we're not like scratching our heads, like, oh, you're right. You know, mm-hmm,<affirmative>, we're like, okay, thank you for this feedback. But here is exactly why, you know, it's worth every penny. Yeah. We're not just some cotton tube, you know, it's, it's kind of like the, the blend of materials, the thought that went into every detail, the right and left shaping, you know, there, we could go down a line for quite a while and
Speaker 5:Yeah. I mean, you could, yeah. That's the thing, right? Like people can spend a lot less money, but they're just getting a, like you said, a cotton tube for your foot. Like, I mean, it's nothing, there's like zero technology in it, right? Like it's just a piece of cotton, the same sock that's been around for a hundred years, essentially. Yeah,
Speaker 6:Yeah. No, one's really brought this. Like, it's kind of, that's another thing, like, no, one's really done this level of like sock before. Like we have to educate people like, Hey, this exists now. Like we're not trying to jump into some giant market. Like this market is pretty untapped. Like not many people are in like the high end golf stock market.
Speaker 5:So do you have competitor, like, is there other stock people like you out there? Is there, do you have a direct competitor right now?
Speaker 6:Not in the golf. Not really. I mean, people like bombass and you know, swift way yeah. Features, but they're not, they're just big running sock or comfortable sock companies that might dabble in golf. But no, one's really in the, you know, the golf industry, socks, high performance, you know, doing sticky socks and stuff like that. Really focus on golfers. Yeah. No, one's like doing that. Mm-hmm<affirmative> so,
Speaker 5:So you'd be essentially the first to try to, to do something like this. That's not like, oh, there's, that's your direct competitor. It's sock man or something. I dunno.
Speaker 6:Right. No, it's true. Like literally we're just trying to like pave the way and educate like buyers right now. And that's, you know, that's
Speaker 5:Hard. I mean, the thing is like, if, you know, you can move us on to other categories, right? Like, is that staying golf? It could go to baseball or you could be, oh, technology. We use, we made a soccer sock or we made a whatever sock, you know? Yeah, exactly.
Speaker 6:Yeah. I mean, and
Speaker 5:I think the key is too, like I think if it was me, well, I think you're too early, but like I would start trying to like talk to other brands, like shoe brands, like not big shoe brands, but like the small to mid-size shoe brands and be like, Hey, can we do a pair of socks with your shoes? Right. Or something like that. So people can be like, oh, what's that? You know? Like, it's like, you know, like essentially you're giving away a free pair of socks with a, a shoe company that sells like butt loader shoes. So people can start seeing, like, I don't know. Like I think that would be like good ally for you essentially.
Speaker 6:Yeah. That, that partnership would make a lot of sense. You know, it's pretty,
Speaker 5:Or you could do a custom sock with like, take your sock, but take your branding off of it. And then put like whatever other brand on there, like that shoe company and be like, oh, it's a whoever sock. And then it, like, at least it's your sock being chaired or you, I don't know, like know, like, I think like that would be a good way of like cross pollinating, you know, mm-hmm<affirmative> between brands.
Speaker 6:<laugh> I like that. It's a good word for it. Yeah. Yeah. We've definitely considered,
Speaker 5:I mean, it's hard. Like that's a key, if you can get the collabs, like that's huge, you know, because essentially it just gives you automatic street cred, right. Like, oh, okay. Even if it's a, even if it's a small, you know, batch or something, I don't know. That's the hard, but I mean, you guys are in college and you're still playing sports, so it's not like you have a full time, you know, like right now is fine. But like when do you guys go back to school? Like in three weeks, two weeks?
Speaker 6:Yeah. About three weeks. Mm-hmm<affirmative> three, four weeks. Yeah. You know, we've been, you know, obviously we've been working a ton this summer and with the launch and everything, it's been really busy. Um,
Speaker 5:It's a lot of work,
Speaker 6:Right. A ton of work, but we're definitely like, you know, very committed to, you know, grinding us out together and you we've been wanting to work together for years. So it's been, like I say, dream from true.
Speaker 5:Yeah. You guys are twins, man. You guys are like,
Speaker 6:It's great. I
Speaker 5:Bet you guys like super close. Like essentially you're the same person.
Speaker 6:<laugh> right. So it's
Speaker 5:Really fun. You know what I mean? I'm not trying to be like, you know what I'm saying? Like, you guys are like, you're not just your brothers, you're twins. Like that's different. That's like a holder level of brother, right? Yeah. Like,
Speaker 6:Exactly. Yeah. So we're like, you know, we'd love doing this. So it's like, it's fun for us. So like doing this
Speaker 5:Well, you build a template, right? Yeah. Like you've now done it. Like, even if this doesn't do well, I'm not saying it will, will or won't, but like now you've done it. And you're like, oh, we could do that in this other thing, cuz I know now how to do it. Right. Essentially. And you've learned how to yeah. You know, build, build it.
Speaker 6:Yeah. Yeah. I think it's just really cool that we've made something that we feel really good about and we're just confident and we just love wearing the socks. You know, we love marketing it. It's just, it's, it's fun for us. You know? It makes sense.
Speaker 5:It's a game, a big game.
Speaker 6:Exactly.
Speaker 5:The challenge. Right. It's a challenge of the thing. And then it's a game of like, like you have a good idea and now is trying to figure out how to get it out there and like make it grow. Right. And like, you're gonna change the design. This is just V1. Right. Essentially. So like you probably already have ideas of like, okay, the next batch, we're gonna get rid of this thing or we're gonna add that thing. And you know, the problem is you have to buy like a buttload of'em every time you buy something. So you have to like, wait a while. That's okay though.
Speaker 6:Yeah. We have time.
Speaker 5:The nice thing is too. Everybody has feet, so it's not like, oh yeah, I don't, I only need one hat. Right. Or one glove. It's like, okay. You know, if somebody uses the sock and they like it and helps them, then they're gonna buy another one. Right. When it tears or like they're gonna, or it's gonna be their daily sock, they're gonna be happy with that sock gonna buy five pair, you know, whatever it might be.
Speaker 6:Yeah. We've had like multiple people reorder already. Like they're like, yo, like this is sweet. Like we want it again. Um, so like, and we've gotten feedback from people like, even people we've sent stuff to like, Hey, like I want more, like, I'm gonna go grab some more. Like, it's just like really cool to see that people are like getting some and then, and trying'em out really enjoying them and buying more cuz they just want, you know, multiple pairs to wear and rotate. It's been pretty cool.
Speaker 5:So what do you feel is your biggest lead magnet right now? Do you think it's social or do you think it's ads?
Speaker 6:I'd say social right now. Um, you know, ads are doing okay, but you know, ads are, especially after the iOS updates, like ads are impossible,
Speaker 5:Super expensive.
Speaker 6:Um, yeah, but with, you know, with social, it's good because a lot of our stuff's organic and that takes time. You kinda have to plant the seed and let it grow. But you, our organic stuff really works and snowballs, you know, I think that if you can have the right channels, keep pressing the right buttons, you know, getting you the right audiences. Like when people start sharing your stuff, it's kind of like a, you know, snowball effect. Mm-hmm<affirmative> so I think the lead generation with social has been pretty good. And like even people like that we've sent to like literally posting something like, oh my gosh, I love this. Like, and we haven't even asked some people to do that. Like people just post it, you know, that's organic content. That's like screams at the, at the customer like, oh this is sweet, you
Speaker 5:Know? Yeah. Yeah. The only cost is, well, I mean, if it's a customer who buys it and then makes a video, that's like the best scenario. Yeah. You know, but if it, you know, but then it's like, okay, you send out a pair of socks, like, you know, your cost to do that. Mm-hmm<affirmative> essentially. So then you're like, okay, well, um, you know, that's the cost, which is way less than paying some like massive influencer person money to do it. It's like, I don't know. Like I know brands, honestly. I know I have one brand in mind right now that is all they did, like for two years. And they were teeny, teeny tiny. And like, but they just, this guy, a buddy of mine, like he just blew it up because he sent out so many influencers, like small, you know, like small mid-size influencers, nothing crazy. And like, you know, for the brand, it's just the cost of the product. Plus the shipping essentially mm-hmm<affirmative> and you know, it's a complete role of the dice cuz some people may or may not follow through right. With what they say they're gonna do. But if doesn't matter, because in the end you're still gonna have a bunch of content that you can post that only costs you a little bit of money and at least, you know, brings the credibility of like, oh these are cool. Check it out. But no, I think it's cool.
Speaker 6:Exactly. No, I think we've found a lot of success with like, you know, getting in front of, you know, micro influencers. I'd say like people will have, you know, decent amount of followers and good pull with their community and being like, Hey, we'd love you to try. We'd love for you to try our sock out. Um, let us know what you think, you know, some feedback and you know, if you wanna create a video, that'd be great too. And
Speaker 5:So you guys didn't have to, so who's following up with those people.
Speaker 6:Yes. That's basically me. I've been on that. I've
Speaker 5:All time. Hey, do the sock, you like the sock, Hey, do you like get sock? I sock, you have to do that. Cause people get, people are busy and they have a of stuff. Like,
Speaker 6:And we realize like how like the golf community, especially like we've found has been like actually like insanely like receptive of like being like, oh yeah, we'd love to try it out. Or like, you know, we'd love to help you guys out. Or mm-hmm<affirmative>, you know, this is awesome. Like how can we share and like help you guys grow. Like, it's been like super cool to like interact with different like influencers and people. Like I'm
Speaker 5:Not talking cool.
Speaker 6:I'm not I'm people
Speaker 5:Are stupid. Like some people, like at some point, some people are like, oh yeah, hundred, you know,$500. And I start laughing. I'm like, nah, man. Yeah's okay. That makes you know. And it's like, you bought your followers. I can tell, you know, like nobody comments, nobody likes like, you know, it's like so obvious people think we're stupid. You know? It's like, oh I have X, thousands of followers. And then you look and you have like three comments on every post it's like,
Speaker 6:Yeah. What's interaction. Yeah. Following like are secondary almost you really just, especially on platforms like TikTok where the algorithm kind of takes over. Like if they're getting views on their videos, that's all we care about. You know? Yeah. It's like, are you getting views? Like, is
Speaker 5:Your yeah. You and you can see that in two seconds. Oh, they getting views on it. No, they're not. It's not worth our time.
Speaker 6:Like, is your content creative? Like, like, do you have like cool stuff we'd like to, you know, work with and like yeah. Does it fit our brand basically. Yeah. So been cool. Yeah.
Speaker 5:We have to hire you to like do my follow up then for all my stuff.<laugh> I don't like doing it. I hate doing that. It's a fulltime job. Sometimes. It's like, okay. I mean, you gotta track it and be like, okay, I always sent this. Yeah. It's a lot of work. I do.
Speaker 6:Yeah. I a full document of like all the stuff I sent out, like where the people are at
Speaker 5:Like, yeah, you have to, you have to track it when you sent it. And then be like, oh, I'm gonna follow up with these people two weeks later.
Speaker 6:Right. Definitely a job. But I think it's like, like I was talking about earlier, like ads are great, but like planning the seed organically and like sending your product out. That's your cost? Like sending product out and then being able, like know that cost number one, they're getting your product. They can share it word of mouth two. Like they can make a video and share it with other people. Like, it's just a crazy way to get organic, like feedback and like content. I think we're just starting to see the benefits of that in the last few days. Yeah. Literally last two or three days.
Speaker 5:Like what? Oh, cause you, oh, because you sent it out two weeks ago and now it's starting to be created essentially.
Speaker 6:Yeah. So you're sending out like two or three weeks ago. We got some videos that trickled in like pretty fast. Um, and now like a lot of guys who've worn,'em a bunch are like making videos for us and like sharing and there's so much like, like you said, like cross pollination between like, like, oh, some guy posts, another guy. We, we know comments like, oh these are great. And then someone else posts and it's like, everything's kinda like feeding off each other without us even touching it. It's kind of just like letting it ride. It's been pretty cool to
Speaker 5:See it. Yeah. And you just keep on feeding it. Right. Keep on getting it more and more people that are similar. Cause those are your buyers. Yeah. Right. Like people like that, not some old dude, you know, who doesn't care about sock, who wants to go with Costco and buy it? Like it's the guy who's like excited about the product. Right? Like that's the key.
Speaker 6:Yeah. It's a pretty
Speaker 5:It's. I mean, and that's the hard part you gotta, it's good for you guys cuz you care. Right. If you go hire somebody to go do that for you, they don't care. They're getting paid by the hour. They're getting paid by the job. Like they're they don't care. Like at the end of the day they don't care. Right. Like, I mean, they're gonna show you, oh we got returns and blah, blah, blah. But like you guys care cuz you're stuff. And like, you're like, oh, likes that. Awesome. You know?
Speaker 6:Yeah. And, and it's really just, we're making a sock that people like and they like to wear and we get like these good positive reviews. It's it's just like a content machine, you know, we're, we're getting new stuff for our ad sets. We're you know, working with people that really like our product, which is just great. Yeah. It's been great.
Speaker 5:Oh, that's cool. I mean, I'm happy for you guys. I think like you're doing it the right way and you're learning the skills early on that really will move the needle because you could easily just like build a website, go run ads, spend a boatload of money on ads, get some sales, but like six months from now, are you gonna be like, oh we have all this information about like who our people are. Who's our community. Why do they care? How can we better it? Like, you're not gonna know any of that. You're gonna like, oh, we spent$10,000 on ads and we got this much back, you know, or whatever the math is, you know? And yeah. That's the hard part. Like that's, that's the money right there. Like the community is the key and to build that community around your brand. Like, so I think you're doing you also probably one of the best mentors in the world, like helping you too. Yeah.
Speaker 6:Like, yeah. We're very lucky to have like really good people around us, you know, helping us out. Um,
Speaker 5:Oh yeah. You got some frequently smart people around you guys. Like yeah. It's been like, I know who works with your dad. Like all his people and they're all fricking smart too. I was like, holy crap. Yeah. Very accomplished. Like people, you know, like who've done this before, but like in their own stuff. So it's kind of cool because like they understand like when I started out I knew nothing. Like I like, I wasn't in the like I I'm a crappy golfer essentially. Right. So like, I didn't know, like how does the golf industry work? You know how who's who know? I don't know that stuff.
Speaker 6:Mm-hmm<affirmative> right. So yeah. We've been able to like really use like our resources and like be able to like ask a lot of good questions. And I think that's important. Like, you know, for anyone it's like finding a mentor to ask good questions too, like help you avoid some stupid mistakes, you know? It's like, that's just like
Speaker 5:A rabbit hole you fall into and you think what is the best thing ever or what's to do this? Like, I'll tell you right now, like don't diversify, like just stick with the sock. Like be the best sock company has ever been around. Essentially. Don't come out with hats. Don't come out with like crap that nobody cares about. Like just don't spend your time or money on that right now. Just make a really good sock, like, cause I've done that. And then it doesn't like, you just, you become saturated essentially. Like you only have so much time, so much money now you're selling all kinds of junk. Now you're freaking Amazon, you know, like, right. Just sell the, and now somebody invites. Somebody gave me from a big company, a shoe company. They're like, oh yeah, we're only good at one thing, making good shoes. That's it. That's all we care about. Yeah. We're gonna make a hat. We'll go, we'll go collab with the hat guy, you know, or yeah. Cause they're good making hats. And I'm like, oh my God, such good advice. And I wasn't even doing anything back then. It was just like, we're just talking about what, they've, how they run their business. They're like a multimillion dollar company. Now at this point, we, we feel like it's my advice to you. Just stick to one thing.
Speaker 6:Yeah. Yeah. We feel like sock experts. Like Jenny said, it's like, we've done over the last year. Like the amount of sock stuff we've been in and learned about and like talked about and being able to like physically do is like, it's been crazy. I had no idea how much went into a sock. I mean, I don't even know if you know, that's part of the thing is like, I don't think people have really explored like putting that much into a sock, especially in golf, like yeah. And maybe in running or hiking, but nowhere near the amount of stuff to make a golf sock that looks quality and looks good. It's not like, oh, it's really comfortable, but it looks terrible. Yeah. It's like, it also looks really clean and I
Speaker 5:Mean, yeah, you get most comfortable sock in the world could look like crap and then I was gonna buy it.
Speaker 6:Yeah. Right. Exactly. I mean, even down to like biometrics of the foot, like I remember looking at pressure map data with our like V one Matt, all the way down to like foot mechanics, just like trying to figure out the best pattern on the bottom of the sock or the Silicon printing. You know, there's like a lot of just niche details that you wouldn't really normally think about when making clothing, but you know, we, yeah. We have like, we have like a 25 page document about like the design of the sock and that's like touching the surface of like what we thought about. It's like, it's
Speaker 5:Crazy. You probably know now more now than you did six months ago anyways. And you're like, oh yeah, you know that first batch we're gonna change it because right. Yep. Whatever the feedback is or what you've learned
Speaker 6:Or, I mean, after we like created the sock and we thought, you know, oh, this is gonna be perfect. We realized, you know, either there's some cap on like the quality that can be put into it or, you know, the cost like we're, we're figuring out new systems to, to improve to, you know, we're always gonna be trying to make it better. So the 2.0 is already in the back of our heads
Speaker 5:For sure. Oh, that's cool. I mean, I'm happy for you guys. I'm excited to, I think like you guys are doing all the right things and I mean, you're only a couple weeks into it, but like, you know, six months from now, you're gonna be like, I mean, doing really well. I feel like, so it's cool. Thank you. So where can people find you?
Speaker 6:Yeah, so, you know, the golf sock.com is our website. Um, it's pretty easy to remember. Um, and then our socials are the golf sock as well on TikTok, Instagram, Facebook, um, and Twitter, honestly as well. Um, and you know, we've been, you know, just putting out a lot of content, um, you know, any feedback we can get, you know, for our socks is like super appreciated, um, on our socials, we're really active. So we'll respond in 10 seconds. Yeah. Actually, if you have like, you know, anybody watching, if there's questions, whatever we love answering anything we can about the sock. Um, so
Speaker 5:Yeah, because your accounts, like you're on it all the time anyways, you're like, oh, would you be talking to us? Not like, you know, some Randall Randall person and
Speaker 6:We don't have some bot saying, thank you for checking us out or whatever, you know, on our account. No. So yeah. Like, oh, always
Speaker 5:The bot.
Speaker 6:No, I'm right. Heres me. So I'm on the, uh, I, the account for any, you know, literally any questions or anything, so yeah. That's funny. That's great. Yeah.
Speaker 5:Well, cool. Thanks for being on the show today. Um, you guys need to check out the golf sock. I have a pair they're sick. I told you I've already played with it. I love the little Taby thing on the back. Um, so I think it's, it's not just a sock. It's more of like, I feels more of like a golf accessory. Like it's something you need as part of your uniform. Right? Whatever you gonna wear and use on the course. So, and that's a better way of saying, just calling it a sock. Cause I don't feel like it's a sock. It's like a well thought out designed product to help you have better traction in your shoes and to perform better on the course. So exactly. I appreciate you guys being on the show and I'll see you guys in the next episode.
Speaker 3:Yeah. Thanks Paul. I appreciate it. Thanks for listening to another episode of behind the golf brand podcast, you're gonna beat me a golf stay connected on and off the show by visiting golfers authority.com. Don't forget to like subscribe and leave a comment. Golf is always more fun when you win, stay out of the beach and see you on the green.