We made it to Episode 85 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friend Todd Kolb from USGolfTv.
Todd Kolb, husband, father, coach and entrepreneur with a passion for excellence and achievement. In his 25-year journey around golf he has been blessed with many wonderful mentors and experiences that have helped form his coaching and business beliefs. See, he believes it is ultimately WHO we surround ourselves with and WHAT we experience that determines our course in life. Success on the golf course like success in the business world is about passion, energy and WHO you take along for the ride. Once you find people who share your vision and desire, you have found the winning formula that leads to great achievement. His personal journey is about finding those people, making those connections and building a pathway to what is possible.
We made it to Episode 85 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friend Todd Kolb from USGolfTv.
Todd Kolb, husband, father, coach and entrepreneur with a passion for excellence and achievement. In his 25-year journey around golf he has been blessed with many wonderful mentors and experiences that have helped form his coaching and business beliefs. See, he believes it is ultimately WHO we surround ourselves with and WHAT we experience that determines our course in life. Success on the golf course like success in the business world is about passion, energy and WHO you take along for the ride. Once you find people who share your vision and desire, you have found the winning formula that leads to great achievement. His personal journey is about finding those people, making those connections and building a pathway to what is possible.
Today we play golf.
Speaker 2:Let me show you how we do it in the pros. Yeah. Welcome to behind the golf brand podcast. I never missed with the seven nine a conversation with some of the most interesting innovators and entrepreneurs behind the biggest names in golf. My
Speaker 3:Friends were the golf clubs. I lived on the golf course. I lived on the driving
Speaker 2:Range from pro talk. You should learn something from each and every single round you play to fun from on and off the green.
Speaker 4:Why would you play golf? You don't play it for money. Just
Speaker 5:Let me put
Speaker 2:The ball in a hole. This is behind the golf brand podcast with Paul liberatory.
Speaker 5:What's up guys, Paul from golfer's authority. Welcome to the behind the golf brand podcast. I'm actually really excited today because I have my friend Todd Cole. Now a lot of you guys know him from a lot of different things. Todd is the man. Todd has us golf TV. He has this huge YouTube channel. He has a training academy where he lives. He's an author. He has products like he is like literally the Jack of all trades like this dude. It's cool. So I'm really excited to have him on show. We had Nick on the show from us golf TV a couple of months ago cuz Todd was busy, but Todd's coming out the new book, which is gonna be really cool. So we'll talk about that, but I wanna kind of know more about Todd and just kind of like all of stuff he has going on. Cause this dude is legit. So without further ado, welcome the show.
Speaker 6:Thanks Paul. Appreciate that. That's a nice introduction. That's all. Yeah. At the end of
Speaker 5:That, you're expecting that now are
Speaker 6:You, oh man, I, that I'm gonna bring you along with me. Other places I go that's uh,
Speaker 5:Dude, let's do it. You can teach me how to play golf and I'll just introduce you to everybody. That'll so Todd has a lot of stuff going on. So Todd, where do you live? You look like in one of the Dakotas, right?
Speaker 6:Yeah. So we're based outta Sioux falls, South Dakota, born and raised here. My wife and I raised our kids here. My, my parents, lucky enough are still here in town and uh, it's been a good place. Sioux falls is a great community. Uh, it's a good business community and um, yeah, that's where we, that's where we've been from day one.
Speaker 5:I know you're good at golf. I always ask that question. So tell us your story. So you grew up in Sioux falls, right? Did, did you go to like, how'd you how'd you get into golf? Was it your dad or your mom or
Speaker 6:What? Yeah. Good question. So, um, my dad, uh, by trade is a fireman and my mom is a school teacher, so we're pretty Midwestern people, firemen and school teacher. And my dad took up golf later in his life, meaning, well, not too late. I mean like 30 right around that timeframe. And so then, uh, he introduced us to the game and I have two sisters, um, who both played a lot of golf when they were younger, both played division one college golf. And so he introduced us to the game. It's been a wonderful, uh, game's been really good to our family. That's been my career, uh, for almost 30 years now. Uh, my sister, both my sisters were into coaching for a while now. They're uh, in different areas, but yeah, dad introduced us to the game, just developed a passion for it. And um, you know, I went and golfed last night with, with my son and my daughter, my wife came along, so it's a, it's a great, great, it's been a great sport for our family.
Speaker 5:You grew up playing golf, but then when did you become a PGA professional?
Speaker 6:Yeah, so outta high school, I went to the university of Nevada and Las Vegas, U N L V. Uh, that would've been 88, 89. Uh, played in the golf team there, uh, lived in, was living in Vegas, went from Sioux falls to Vegas, which was a pretty big culture shock like night,
Speaker 5:Day
Speaker 6:Difference. It was totally night and day, especially in the late eighties and was there for two years, played on the golf team there. And then I transferred over to New Mexico state in Las crus, uh, got in their PGM program, which is professional golf management program. Uh, played golf there for two years, got my degree and then became a member of the PGA in 1993. So quite a while ago and then moved back home and started in the golf academy shortly after that. And so I've been a member of the PGA for, you know, since 19. I think my sort of the 1994 I think is when my, uh, got my actual,
Speaker 5:Uh, so then you moved back to Sioux falls and then is that when you started your academy?
Speaker 6:Yeah, so I, yeah, I started my CA so I, I met like a lot of people. I got introduced to golf of course for my parents, but my first job was actually as a caddy and I caddy met a gentleman by the name of Dave Hanton, uh, became a lifetime mentor for me and a, a wonderful friend. And he, he opened up a new golf course here in town called Willow run golf course. And so I went to work out there like most guys do. I was picking the range, cleaning the carts. Then I worked in the shop. This was all through late high school and in, in college. And, um, then when I got well graduated college and got my PGM degree and was a member of the PGA, I, I wanted to start teaching. So I approached him about it and said, Hey, Dave, I, I love golf. I want to teach the game. And he said, sounds great. And let me set up shop on the driving range and started with zero customers and a few range balls. And, and off we went. So he really opened up the door for me to start my business, um, at the golf course that he started. And, um, here we are.
Speaker 5:So is that your academy you have now, right? Same academy or do you change?
Speaker 6:Yeah, so the academy we merged with Sanford health, which is a healthcare network in the Midwest. Um, it's a great organization and they approached me a little over five years ago as they were starting to get involved in, in golf. They're they've been involved in, in sports. So Sanford health is also involved in sports. And one of the reasons that they're involved in sports is to, to basically enhance quality of life in the communities in which we provide healthcare in. So golf is one of those areas. And so, uh, the academy merged just over three years ago with Sanford health and, and now it's actually run, uh, by them. And, uh, we have a new gentleman, Sam Boser leads the golf academy specifically and kind of, and runs that specific area of it. My job is changed at Sanford where I'm now involved in all sports, not just specifically golf.
Speaker 5:So you're still doing that though. Are you still actively doing
Speaker 6:Yeah, so actively involved. That's where I spend, you know, 99% of my time is over there. And then over on our us golf TV side, which that's a company I started over a decade ago with my business partner. Nick, who's been on your show, just a great guy. We've been business partners for oh gosh, 12, 13 years now. And he runs all the day to day operations, him and Jordan, our main team over there. And then my role within the company is, is one of the owners is I also do some, some of the stand up some of the golf tips, some of those types of things, but from a day
Speaker 5:To day star, we talking about some of it. You're the star dude.<laugh>
Speaker 6:Well,
Speaker 5:It's great. Nick has not, Nick has never been on a camera on, on camera. Come on. You know that,
Speaker 6:Oh, we're getting him on. I'm trying to get him on camera more often now though,
Speaker 5:I'm trying to, I even asked that question. He's like, you might have seen me walk by once during a video, but like he said, he's like will never go in front of camera of the behind it.
Speaker 6:He's good at what he does though.
Speaker 5:You you've been teaching. Right. And then you started us golf TV. When was that? 12 years ago. You said,
Speaker 6:Yeah, it's been well over. I had to look exactly. We've been at least 12 to 14 years ago. It's been a long time.
Speaker 5:So what was the play on that? Like you just wanted to make a website to provide material on how to get better at golf essentially. Or wasn't that like on live wasn't like on television, like television, television.
Speaker 6:Yeah. It's interesting. So, so the backstory on it is, is I had a neighbor by the name of mark. He own a video production company and we were friends. We just, we were neighbors, kids kind of similar age. And, um, he approached me and said, Hey, I've got a, you're a golf instructor. I produce video. Why don't we, um, let's do some video golf tips together and start a website. And I'm like, yeah, this sounds, sounds great. So off we went and we kind of did that. And then shortly after that, we were approached by Midco, which is kind of a regional sports network here in the Dakotas, Iowa Minnesotas and things like that. And they were looking to expand their, uh, programming. So they approached us about doing a TV show. So half hour TV show, um, that's how it all started. So we put together a half hour TV show with some golf tips, some product reviews, you know, just general news on golf and things like that. And off and off we went and we did that for about three or four years with them. And that's how so the, the original us golf TV was truly a 30 minute TV show. And then just over the course of time and changes that evolved into more product reviews, uh, business development stuff, products, digital products, things like that. But at the core of it, the core has always stayed the same. The core has always been to provide information, uh, for the average golfer to help them play better golf and, and enjoy the game.
Speaker 5:Now you, your YouTube, channel's pretty big, right?
Speaker 6:It's gotten there. That's a lot of credit to Nick. Nick. Nick's been the driving, uh, force behind that. He's he's the guy who just pulls it together week after week. And yeah, I think we're at, we'd have to look now maybe 185,000.
Speaker 5:You got a lot, we have 184,000 subscribers dude. Like, and I love how you're. So like, you're just like, yeah, I just, I help out on it. It's like, you're like the dude to the videos, like every single video it's you teaching somebody like how to do something? I think it's so cool. I met you guys four years ago. Nick and I became friends. I had just started out. I didn't really know you. I mean, this was actually, I've talked to you to be honest, I've talked to Nick a million times. I worked with I've helped Nick and I and Jordan have all worked together and helped each other out and whatever, you know, just friendly mm-hmm<affirmative> right. I'm like Midwest values. That's what I can say. Yeah. It's cool to have you on the show because like I've known you from afar, right. And I've seen your content. You make fantastic content by the way. Thank you. Thank you. Because it actually helps people and there's no agenda, right? Like you could tell in certain content, which just agenda behind it. And there's really not. It's just like, Hey, you wanna know how to do this, do this. And I think like, that's why I think you guys have grown so much because you have so many facets of your brand, right? Like you have the website, you have us golf TV, that's its own little silo. You have your YouTube channel, which is pretty freaking big, 184,000. That's a lot of people mm-hmm<affirmative> um, and it, I mean, are you publishing new con like how many videos are you guys doing a week right now? Like publishing.
Speaker 6:Yeah. So we're so well, thank first of all, thank you for that. I, I I've really Nick and I from day one, I've really tried to pride ourselves into, you know, we we've, I've kind of had this golden rule for myself in everything that I do from golf instruction to business products, whatever it may be. And it's pretty simple. And that is that, that the person in front of you must improve. So if I'm doing a golf tip, I'm thinking, okay, who's a person who's gonna watch this. Who's a person who's standing in front of me. How am I gonna help them get better? If, if we're doing a business deal, of course, we need to get something out of it. We got bills to pay. We got staff to support, but, but how can I help that person in front of me also, you know, get something down it. So there isn't, I appreciate your words on that, Paul. Cause there is really no agenda at the end of the day, we're trying to help people play better golf and enjoy the game. So from a content standpoint, yeah, we're doing about three new videos a week now. They're not all brand new. Uh, Nick and the team are great about, you know, repurposing some of the content or taking something from somewhere else and putting it together with something. Um, and the team's gotten pretty efficient right now. So Nick and I are, we're probably like an old married couple. I mean, we can set up the camera and I know exactly where he's gonna go
Speaker 5:Shoot it and know the angle and know like yeah, what you're trying to do that day. Right? Like, yeah. I mean, it's like, you're publishing, I'm looking at your channel right now. Like you're literally releasing a video a day. It looks like, yeah, that's
Speaker 6:Crazy. So, so typically it'll happen is Nick, we will meet, we might meet before, whatever we meet in the range, I'll get the cameras, you'll get it, set up two cameras set up and he'll say, all right, Todd, I need something on how to help people increase their club, head speed. Or I need somebody to improve their contact or he'll gimme a specific topic that he wants the, the content to go. And we've done it so long. I mean, I don't wanna say there's no prep time for it for me because there is a little bit, but it's just, it's just going through what I've done for 30 years. So if I'm trying to increase somebody's club edge speed. Okay. My brain's going to certain areas. So yeah. That's probably like you after you've done,
Speaker 5:You know what you're talking about? Yeah. Like it's, it's like the camera is just a person, right? Mm-hmm<affirmative> like, it'd you no different if I came to you and it was like, Hey, I have a chip wing. How do I get rid of it? Right. Or like, you'll just know, and you just go into the lesson. It's not like, okay, well let's figure this out. How do I teach you? You know, it's almost like natural because you've been doing it for so long. You understand how to help people's games. Right. Like essentially, and like how to, what are the fundamentals of somebody needs to get better? Right. Mm-hmm<affirmative>, I mean, I had no idea. Like when I first met you guys, like, I'm like, okay, I have a website, you know, like similar to mine, I might do product reviews, you know? And just I'm an average player, but then like your YouTube channel's really taken off the last couple years, like a lot. Right? Like a ton. I mean, when did you guys start YouTube?
Speaker 6:Oh gosh. That's been, it's been about the same. I mean, it's been probably you
Speaker 5:Started like the stuff.
Speaker 6:Yeah. We didn't start right away when the company first started, that was kind of Nick's, Nick's brought that to the table and, and he kind of helped do that, but you know, it's like anything I, people you you'll go and you'll, let's say you watch it, you go to a tour event and you watch somebody hit a golf ball and you're like, wow, how do they do that? It's just, you know, the, the sound of the contact and the rhythm and the tempo. But you know, you don't see the years and years and years of buildup, you just see the finished product. Um, and so, um, it's been a slow, it's been a slow, a slow process, but you know, once you kind of get going and, and you, and you just in consistent with it and you have a good understanding of what you're trying to deliver in your audience, you know, your audience, it just takes time. There's no, there's no quick way to it. You know what I mean?
Speaker 5:Yeah. Like some people think that you just can start making videos and it's gonna blow up right away. And it just doesn't work like that. Like, I mean, if it's some trending topic, maybe, I mean, I don't really know, but like, I'm sure with instruction, like, I mean, there's yours of foundation there built before you even make the video and it has to work, right? Like essentially what, whatever tip you're giving product review's different, but like whatever golf tip and instructional thing, like it has to work. Right. Or it has at least help somebody, it may or may not work for them, but at least it's legit. And not like, like I could never do that. Right. Could never be like, oh, you wanna do this? Like do that. Don't take the lessons from me.<laugh> um, but I mean, I think it's really cool to see like how much your channel has grown. And I mean, that's just the Testament to your team and your team's not that big, right. I mean, I know no three, three or four people, like, but if they're all hard working all have the same agenda. They're all trying to get the work done and focused. And I think that's really cool. And I think the Testament, the brand, right. That everybody's doing that. So like, I mean, like I said, I've known Jordan and Nick for at least four years. So it's crazy. Like still the same team.
Speaker 6:Yeah. It's a good point. I mean, at the end of the day, I go back to kind of that golden rule, the person in front of you has to improve. So people watch our content and they go implement the ideas that we've put forth. They, they better get, they better improve. I, I tell, I tell my staff that, you know, especially when I was doing a lot of teaching, I would remind'em all the time. Hey, that person just gave you$50 or a hundred dollars, or, but more importantly, more importantly, they gave you their time and their trust. You know, when I, when I make a suggestion on something to do in their golfing, let's say, change their grip for sake of discussion. You know, that, that individual's gonna take that information. And they're gonna, you know, if they're diligence too, they're gonna go spend hours and hours and hours doing what we suggested they do. So that well better be good information, or at least come from a place where we're trying to provide the best information possible because you know, the tr I always tell people this, like the, the greatest gift that a, that a student gives a coach, isn't so much time as it is trust. You know, if I give, when I was working on, you know, on the, on the ladies tour quite a bit, I don't really get out there. I don't really work with anybody right now, but when I, I probably spent seven, eight years out there a lot when somebody gives you their trust, um, whether it be in business or anything like that, you, you know, you gotta do your best to make sure you deliver and give them the best information possible. Because once you lose that, if we lose the trust of our audience, we don't, we have nothing. Like you said, Paul,
Speaker 5:I mean, you guys are released a video. Like some people think like, oh my God, you're, you're releasing a video day. Let tell you now that's almost impossible to do. It's like super hard to do that. But like, you would think there'd be diminishing returns on those videos if you're trying to do one a day. And that is just not the case. Like, I mean, you release a video, like I'm looking at the channel right now. I mean, you, you release a video five hours ago and it already has over 2000 views. Like, so essentially whenever Todd releases a video on YouTube, it does very well. Like it would be over 10,000 views within a couple days easily, which is just, that just shows you the strength of the channel and the strength of the information that's being given, because people are like, Todd releases it, someone watches it. It's not, you know, it's almost like, okay, they're waiting for that. Cuz they know it's good content, whatever that topic might be, it's gonna try to help in one what capacity or another. So, I mean, that's really cool. You don't see that a lot. So yeah. I think it's a Testament to just the brand and I think to you and your training technique and like what, you know, you know, what you're talking about and you're helping people get better.
Speaker 6:You know why I also, I, I also think, I also think it's it's part because I think that there's a group of people out there. And I think that group is getting larger, who are, and that's really kind of the premise behind, you know, the, the book, which I know we're gonna talk about a little bit, but is people are, are, uh, starving for just genuine good information. And we live in this world right now where it's instant information and it's so trendy. I mean, you know, they, they just, everybody goes with whatever the latest thing is, you know, this particular person wins the golf tournament. So then the, you know, the magazines got their swing on the cover and they're telling, you know, a guy who's 65 years old,
Speaker 5:But they're all connected. That's the thing too. Like that's what, when I started the same thing, it was like, there's so much BS out there and there's so much like pay to play. Right. Mm-hmm<affirmative> so essentially like you want coverage, you know, I have brands will say, oh look, I got into golf.com and I read the article and I'm like, what did you pay them? Like, it's obvious. Mm-hmm,<affirmative> like, not, not an average golfer might not notice that, but when you see like it's the industry, right? So I think like people, I agree with you, I think people are starting. I mean, as technology increases and people can start giving out free content that actually helps them, then they're gonna realize like, oh, that's all just. Like honestly, you know, especially with product reviews and like, you know, you just know, um,
Speaker 6:Oh yeah.
Speaker 5:But I think
Speaker 6:I was just gonna say, it's, it's a,
Speaker 5:You guys are the opposite cuz you just they're like me. You're just like you, like, we're independent, you know? Like no one sponsors us to like talk about your product.
Speaker 6:Well, I think it's a great time. It's a great time that we live in because never before what I thought that I, that two guys in Sioux falls, South Dakota, three guys with George, you know, could produce a video that like are one chipping video that has over 3 million views. I mean, you know
Speaker 5:Yeah. A chipping video, like,
Speaker 6:Yeah. I mean, you know, if you, weren't one of the big players and we, and I'm not gonna name names, but you know, you, you know, or who could have thought, you know, I could sit down and write a book and put it out there and, and you know, it's such a great time that we live in where anybody and anybody, if their information is good, I mean, this is what I, this is what I was. I mean, good players, golfers. They, they eventually, they eventually find good information. They just find'em. I mean, I've seen coaches who are, nobody's ever heard of who, you know, they don't teach over on a gravel road, but they're in a, they're in a dumpy old driving range with bad range balls. And they're busy. Why? Because their players get better, you know? And I think people are starving for genuine good information. Um, and we use the, you know, I use the analogy a lot that, um, our company is, there's like two types of horses. There's like, there's show ponies and there's workhorses. And our company is workhorses. We're not flashy. We're, we're, we're not in, you know, LA, we're not, you know, we're just regular folks from Midwest who work hard every day and try to provide good information. And sometimes, you know, the show ponies, they come and they go and like, look at this person, they're the hottest late thing. And this was the crave, but in a couple years, nobody, you know, you don't hear from'em again. So that's just how we believe. It's what we've built our business on. And it's how we deliver our information.
Speaker 5:Yeah. I mean, it's crazy. Like you're view like, like I said, during the show right now, like I just checking the channel out and I mean, you can look at view per hour and they're getting like 250 to 500 views per hour on like new content, which is just like crazy. It's crazy. I mean, it's because it just shows you that people wanna consume that information because they know it's good information and it's not just crap. Right. Or like entertainment value or something like that. So when you do the videos though, it's mainly, I mean, you have your team behind you, but you're giving the instruction on whatever the topic is that day, right. Whether it's chipping or driving or chicken wing or whatever, it just kind of, you're giving a lesson essentially right. How to fix it. Yeah.
Speaker 6:Nick and I have a combo. Sometimes he brings ideas to the table. Uh, sometimes I'll bring the ideas, the table, Hey, I'm seeing this in the comments a lot. That's the other thing too. I mean, I literally look at every comment and I repo, I'm not gonna say I respond to every single one of'em cause that would be, but I betcha, I respond to probably seven 80% of'em and I read every one of'em and that's where a lot of our ideas come from. So like, I go, I go back to that same philosophy. How can we help the person in front of us improve? If it's through YouTube, it's an email, it's a lesson on our, on our, our driving range here. Like how do I help that person get better? Let's deliver information that, that, that applies to them. Um, and we've really started to gain some, you know, as I've gotten older at 52 myself, I don't move and swing and practice like I used to. So some of our information has really started to, to also transform into what we call the experience. Golfer golfer has been around a little bit, 63 years old, newly retired, just had their knee replaced. You know, what about information for them? So that's kind of in our whole vertical line coaching system and our vertical line system stuff, that information geared specifically for stage for this particular stage of life. Um, that's another area like, you know, you see, you know, you see, um, Bryce and Des Shabo do something who's in his twenties. Well, I mean the guy who's 75, he can't swing like that. And it just doesn't, you know, so what about that guy? You know, what, what what's out there for him. And so we've also really kind of tried to gear a lot of our information towards the everyday golfer. Like the, the person who's just at the local muni or the country club and loves golf.
Speaker 5:A lot of people like that. Like I think like they're overlooked. I think, I think like industry thinks that like, those people don't exist yet. They're like the person who buys all the stuff. Right. So essentially, like there's just a lot of bad content out there by the big boys that like nobody watches because it's all like commercial. Right. Essentially mm-hmm<affirmative> and it doesn't help them. It's just more like a brag Fest, right. Or like, oh, look, who's this video. And it's like, yeah, but who cares? Like I watch that on TV.
Speaker 6:Yeah. People, I mean, at the end of the, they just wanna play better
Speaker 5:Golf, that's it? Right. Like they just wanna know, does that thing work? Does that product work or is that BS? Does that, how do I chip better? Cause I suck and I don't wanna go spend a bunch of money on lessons make and watch Todd teaching how to chip mm-hmm<affirmative> because essentially I'm gonna get a lesson from Todd who's a 30 year PGA professional. That knows what he's talking about. Right. And essentially like for you guys though, like you've done other stuff though, right? Like cuz you have that, but you also have like hard goods too. Don't you sell some hard goods.
Speaker 6:Yeah. So we've been kind of branching over into, into that area as well, too. So, um, that's, that's why I'm really blessed. So I'll have these ideas and they all, like I said, I know I'm repeating myself, but it's important that they come in a place. Okay. How do I help this person in front of me get better? What, what do they need? So we've been talking a lot about the content and the information, but even from a like a product standpoint, you know, is a golf club that's designed and hit by a PJ tour pro also the best design club for somebody who's got a swing speed of, you know, 87 miles an hour and can barely hit their driver 220 yards. I mean, of course not. And that's where club fitting has made a lot of progress. I mean, you know, club fitting and, and those things have made some real progress and, and things like that. But so training aids, we've got a couple training a that we just launched. Uh, the vertical line board is coming out, it's called. And then we got the vertical line stacker, um, which kind of work on specific areas of the golf swing that we feel help the average everyday golfer. Now, do I hope someday that, that I, I flip on, uh, the golf channel and, and there's a one a tour pro using, of course we do. I mean, that's always kind of fun, but at the end of the day, what's the most fun is, is if I go to the local driving range and I see somebody using it or I'm getting on an airplane and somebody says, Hey, I saw your YouTube videos. And that really helped me play better golf. So did that
Speaker 5:Happen to you? I been people see
Speaker 6:You and it well periodically, um, it's happening more because the channel started to grow, but I get a lot of, I get a lot of emails, uh, from people, uh, I say, Hey, this really helped me play better golf. A lot of the comments, I've actually gotten a few handwritten letters, uh, because our, our audience generally gears towards, uh, you know, upper, um, age-wise 40 to 70. So some of them, I mean, they'll still sit down and write a letter, which is, which is pretty cool. When you think about somebody takes time to write a letter and send it to you or, or takes time in a comment. So, um, yeah, every once in a while we get that,
Speaker 5:Do you ever get like negative comments like that doesn't work. That's stupid.
Speaker 6:Oh yeah.
Speaker 5:Yeah. What do you do in those situations? You're like, whatever, skip
Speaker 6:<laugh><laugh> you know, it, uh, it's, it's twofold. It's twofold. One of, I always read'em of course, one of them, I always, always thank'em for their feedback because they're, you know, whether I agree, disagree, at least at least they're telling us what, what their opinion is on something. And usually there's always some hint of truth into what they're saying. It might not be all truth. Like let's say it might make a comment about, Hey, the sound is really bad or you talk too much or whatever. I mean, you know?
Speaker 5:Yeah. Like whatever dude.
Speaker 6:So, you know, I, I take with grain of salt, but when I was younger, maybe it would've bothered me, but it, it doesn't bother me.
Speaker 5:I'm short. You're like, whatever, whatever. Yeah. You can tell, like, I, I think I get that too sometimes, you know, just whatever that's all I really do. If it's constructive, I'd be like, thanks for the constructive, whatever, if it's just like dumb, I'm like, oh, I hate that brand. Cuz they're a-holes I'm just like, okay, what's your opinion next? Like what am I gonna say? Yes, you're right. Yeah. No, you're wrong. I don't really care. It's your opinion. Let's talk about the book. So what is the book and why did you write it? Yeah,
Speaker 6:That's a good question. So I I've got, I was show you there. So this it's called the bad lie. This is actually just, uh, you can't even buy this particular one cuz we're, we're going through the last revisions of it right now. Um,
Speaker 5:So when you went to revise a book, do you have to read through it like yourself and be like, not like that or what? I don't know. Honestly.
Speaker 6:Yeah. So I'm going through and reading it and, and I got my little, uh, post-it notes. I stick on the sides and I J I just did about the first third of it and I cleared'em all out. Cause I put the notes already in another place, but yeah. So I'm going through and reading it and just making sure it, you know, it's one thing to read it on a screen, like in a document. And then when you get the actual book and you see the pictures and things like that, it feels and reads different. So I've been just going through and doing that, but it's called the bad lie. Uh, why traditional golf instruction is fairly new? Um, so what I really wanted to do with the book is I wanted to differentiate for the average golfer. The, the everyday player is, you know, is the information that's out there. The trendy information, the, the, on the news news stands on the TV. Is that information specifically the best information for you based on your age, your, your, your ability, your time to practice and those types stuff. Now it's a little bit of an us versus them. It's kind of the tr what I call the traditional versus our ideas. And I, I'm always very clear and I hope this co I hope I conveyed this while in the book that I'm not by no means saying that the traditional coaching or the current information out there is bad information. I'm not saying that at all. Obviously the information that a tour pro is getting is working because they're on the tour. So really tried to try to hopefully make that distinction. The question is, is, is that the right information for you, Jim? Who's 58 and, uh, just getting ready to retire and has a bad back. And so what I wanted to do is, is provide information that was specific to those types of people and where they're at in terms of available time, talent, and where their body is at at that stage of life. So that's really why I wanted to put the book together.
Speaker 5:Yeah, because now it's like one, all one shoe fits, right? Everybody like essentially there's a million factors as to why you're not good
Speaker 6:At golf. Yeah. It's a hundred percent it's. So we talk a lot about this, even at the academy. So the easiest thing for me to do at the academy 30 years ago, when I started, would've been to just say, here's the system we're gonna teach. And, and I'm not gonna say names because I don't wanna get myself in trouble, but there's certain brands or instructors out there who if, if you went to teach for them, let's say, Paul, you were a young person. You say, Hey, I want, I wanna learn to teach. And so I'm gonna go teach at X, Y, Z academy, a big name academy, and you would be told exactly what you should teach that particular person. Well, I wanna see the club in this position at this point in the golf swing. I wanna see it here. I wanna see lake and you would follow that particular roadmap. That's the easiest way to do it because you can replicate it and you can kind of assembly line it. But I never believed that everybody walks in your less twos. The same when a 13 year old boy walks on my lesson team wants to play college golf someday. That's a different situation than a 63 year old who just retired and is struggling because he just had his knee replaced. I can't teach them the same. So I always challenge my team to look at the person in front of you develop a specific roadmap for that person based on your knowledge and your expertise and all the stuff that you've done. And you lay that journey out for them. Now that's hard because everybody's different. And that requires more time and wisdom and experience because you can't just follow a book and a system, but I think it's the best way to do
Speaker 5:It. So what's the book talk about
Speaker 6:Then the, the book, basically the, the, the, the first couple chapters we talk a little bit about, okay. Here's basically kind of laying the groundwork for is the information that you are being fed on a daily basis from mainstream. Is that the right information for you? So the, my first goal was to open up their eyes, say, when information comes your way, just ask yourself a simple question. Is this something that is good information for me, based on this particular stage of life and where I'm at for practice. And if Dustin Johnson does this particular wrist angle at the top of his back wing, okay, that works for him, but he can also dunk a basketball. He is a world class athlete. Is that gonna work for you and, and determine that. So that was step number one. Then I dive into the, kind of the, some of the distinctions. So let's say for example, in the setup, one of the things that a lot of amateur golfers struggle with is the ability to, to compress the golf ball and hit a draw. They tend to hit it thin and they slice it. So we build in specific things within the setup. So instead of having somebody set up perfectly square to the target line with a very neutral grip, we close their stance a little bit. We move the ball back in their stance a little bit. We give them a little bit of a stronger grip, and all of those things are built in to help them hit a nice high draw. Okay. So we kinda walk through each steps to talk about the grip and then the setup and the takeaway. And we walk away, uh, all through the golf swing kind of showing, okay, here's traditional works well for a lot of people. And then here's our vertical line swing concepts that might be better suited for you based on, on where you're at. And then we work through the same thing in the chipping and the putting, uh, then some common, false and fixes. So it's really kind of an a to Z book, but the real premise and the theme behind it is the information in here is really geared towards the everyday player and what they can do to help themselves play better
Speaker 5:Golf. So when is the book coming
Speaker 6:Out? Well, you can order it right now on Kindle, and we're doing the first revision of it right now. Like I said, the final kind of read through and making the final adjustments, and then it'll be available, you know, an actual book format in a couple weeks. Um, so certainly by the end of July, uh, part of it is just how quickly we can get through the edits and get those types of things done. And, and then I'll be ready to
Speaker 5:Go. Are you publishing it through Amazon or different publisher?
Speaker 6:Yeah, Amazon, you'll be able to find it on Amazon Barnes and noble and then bad lie golf. Also, you can go, go there and on the website and get it there as well, too.
Speaker 5:Is this your first book or have you written other books?
Speaker 6:No, this, no, this is, this is my first book. Um, so, and I, you know, uh, would
Speaker 5:You do it again?
Speaker 6:<laugh>,<laugh>, uh, that's a tough question. Uh, you know what, uh, the person who helped me write it, her name is Abby. Of course, Nick, Nick kind of helped me put together all the concepts and the ideas and put it in video format. And then Abby kind of helped pull out my voice on that. And, and, um, she did a phenomenal, it's
Speaker 5:A lot of work. I couldn't imagine how much work that would be to write a book.
Speaker 6:Yeah. I, let me put it this way. Will I do another book? Um, I honestly think I will maybe, maybe, but, but I'm only gonna do it. If, if I get Nick to raise his hand and I get Abby to raise her hand and then Juris did all of our design stuff with it. If I have my core team together,
Speaker 5:I'll, I'll, you'll do it. I'll do it.
Speaker 6:Yeah. But it's a lot
Speaker 5:Of work. I mean, it's kind of cool. It's, it's cool that you're doing a book like that where it's like, you know, this is kind of almost like a playbook for somebody who wants to get better, but not like it's not the mainstream stuff right. Where it's like, you know, it's more from just with the lessons that I've been receiving. Like I've learned that unless you're playing a lot, you don't know how to fix your swing. You don't know how to, you don't even know what the problem is. Right. Cause you're not swinging the golf club enough to know like, oh, it's, you know, and then at least someone who's professional can say like, okay, you're pushing it a lot to the right. So let's change up your stance. Let's change up ball placement. And we'll kind of overcome that shot because that's what you're doing. And you know, and it's almost like, unless you're hitting a ball hundreds of times a week, you would never know that. Right. So I think it's kind of cool to come with a playbook and be like, look, if you're, if you're slicing, try this, you know, and kind of show people like ways that they can get better quicker without having all the time invested, hitting thousands of golf balls and troubleshooting their swing, essentially.
Speaker 6:Yeah. That's a good point. That's chapter 19. That's what we call early clubface rotation ball. So that's, that's like you said, when people are slicing the golf ball. So I look at it from a standpoint of the average golfer. So we cover that, like I said, you know, in the book and chapter 19, where they rotate the club face open. So like even our takeaway position is a little bit unique and different than, um, than what we might call the traditional. So I don't care if you're slicing it. You're having trouble with your driver. You, you you're scared of bunkers putting one of my, one of my favorite, uh, parts of the book here is in the, in the putting where we have this section, we talk about the putting template, how you set up. So I'll give you a little bit of insight on that. So for example, we've tested hundreds and hundreds of golfers. And what we found is that for the vast majority of them, the distance from the ball can really dictate how the putter moves. They stand further away versus closer, but for most golfers, the, the length of a putter grip, I should have one here in my office, but the length of your putter grip is about the same distance that their toll line should be away from the golf ball or IE, the, the target line. So if they take just their putter grip, put it on the ground and they put a little line on one side of the grip and, and on line, on the other one side would be where the ball is. One side would reviewer where their toll line is. So that specific example gets them the right distance away from the golf ball. And if we can create that consistency in their setup, then their eyes get in, in the correct spot, they start seeing the lines the same and then their stroke improve. So there's some real gems in there specifically related to setup and some stuff that can really help people play better golf without going to the range and spending hours and hours hitting golf balls.
Speaker 5:Yeah. It's just, it's the little things that like help you remember, right? Like, oh, it's whatever thing you've learned by practicing a lot, or it's more of a tip that can be like, if you do this, this will help get rid of whatever or help, you know, how far back to stand from the ball or, I mean, do you find that most golfers are self taught? Cause I feel like it is.
Speaker 6:Yeah. I think golf most, most golfers are generally self taught. The other thing too, is is that a lot of golf instruction out there gets real deep, real quick. You know, it's one of the things I actually learned from, from my dad who was a fireman who taught me and both my sisters to play golf. And we both, you know, were fortunate to play division one college golf and he was a fireman, you know, but, but one of the things he really did well for us and maybe he didn't even realize it at the time is, is that he just taught us basic core, simple fundamentals. And I think when you look back on the greats and I talk, I give some examples in there when you look at, you know, Jack Nicholas and, and Andy north and Tom Watson and the legend, Sam SNE, the legends of the game, you'll see a lot of the same characteristics of the vertical line swing that we teach in those legends that lasted for years and years. And I think a lot of golf instruction maybe cuz in golfer maybe cuz the golf instructors wanna sound smart. I don't know. Or maybe it's the advancement of technology, but the information and the content gets really deep, really quick. And the person who's just trying to play better golf and watching a four minute video, they don't, they don't care about torque and angles and vertical. They don't really care about that. What they care about is they just wanna play better golf. So simple things of just, Hey, next time you go to the golf course, start with 60% of the weight on your lead foot. Feel a little bit of pressure there and early in the back. So we make sure you shift that weight to your trail foot and specifically towards your heel, boom. They don't need to know that the pressure shift starts, you know, the ball, the lead foot, it goes towards the lead heel and it rotates at this particular angle. They don't need to know all that. They just want to be told what to do to play better golf.
Speaker 5:It's like too much information. Like you'll never figure out what's wrong if this is too much, you know what I'm saying? Like it's like, I mean just for what I've been learning just the last couple months of instruction is like literally, I mean I'm hitting like seven iron, like 200 times, right. It lesson or something like that over and over. And like seeing this still little, I mean, it's so crazy. Like this is what I've learned. Just a little, little bit of a nuance and wherever you put the ball or the ball with your foot or like whatever, it just crazy, how much of a difference it will, it will make to your shot. Just, I you never think about that. You think I'm gonna set up, I'm gonna smack the crap out of it. You know? Or this past week we did, um, we did in a SIM because it's too hot outside, but we were doing just like course management, like just basic course management, like what to do. Right. Cause everyone thinks like, oh I'm on the tee box. I'm gonna hit a driver right away. And it's like, maybe you don't need to hit a driver. Like, you know, know like, okay, this is a good, like my instructor's like, here's a good rule of thumb. Like if it's so many yards hit a driver, if it's not so many yards, maybe you shouldn't hit a driver. Maybe you should a second a shorter club because your second shot you'll get on the green, like this basic fundamental stuff that like, you're never taught. You just think like hit driver hit long iron who God knows where it goes, you know? And then you you'll get on the green and you'll put in three or something. Like I think that's, what's kind of cool about what's the way you teach is that it's just, it's the meat and potatoes, right. It's like what you need to know to get better. And it's cool. You're actually doing it in a tangible form. Not just like, you know, a video, what, nothing wrong video. I'm just saying like, yeah, somebody like my dad would read that book. Right? Like he would read a book and like highlight it and take notes and he would do whatever, you know? And I think like, that's kind of cool what you're doing.
Speaker 6:That's
Speaker 5:Right. A lot more books, man. Aren't you read a book on the vertical line swing. That's like
Speaker 6:Your big thing, isn't it? Yeah. Oh it is. Yeah. And there's a lot of the concepts in, in, in the book, you know, the bad light in on that. And I, I'm a big believer in clarity, you know, I've been fortunate enough to be around some great players who, um, who've won tour events, won major championships. Um, and I've learned a lot from them. I've learned a lot. Um, but one of the things I've learned is clarity and simplicity go a long ways. I mean, you know what it's like, I, I don't, you know what it's like, Paul, like I don't, if you're standing on the 18th tee box and, and you know, you're trying to, you beat your buddy out of a, you know, a diet Coke or launch, or you're trying to win a major championship. You're trying to hit a, a jumper to win the win, the BA win the NBA championship. It, you gotta have trust in what you're doing and you gotta have clear simplicity. It's like, Hey, I'm whatever it is. You know? And so I've just always felt like the best players understand what it is that they want to do. And, and just, and just because something is simple does not mean it's easy. People think of simple and they think easy that that's not the case at all. Simplicity is, can be very difficult, um, because you gotta do it over and over. And that's really what I'm, that's really my passion, my mission, whether it be the book, our us golf TV, our, our YouTube channel, our website, um, our products, um, whatever it is, is just trying to, to take a very hard game and try to make it as simple and digestible as possible. So when somebody walks through the first tee, they've got one thought in their head and hopefully can play some better golf. Well,
Speaker 5:It's funny, cuz I, through just the lessons I've had lately, I mean, you realize that when you're self taught, you make the game so much harder than it needs to be. And like it's a lot easier of a game once you just kind of know the basic fundamentals of the game and not in, I don't know, like you don't need to crush the crap out the ball every single time. Right. Or you like, let the club do the work essentially. You don't need to be the, the power behind the club. And like just, I don't know. I think it's cool that like, that's kind of been your, you know, what you've been doing since the beginning, right? Like just teaching people you for free essentially. I mean, not through, I mean through online stuff, like yeah. How to get better, that actually works. And then it's all, not just like, this is the new flavor of the month. Do whatever weird swing that Soandso is doing, you know, or something. Um,
Speaker 6:Well that's yeah, that's
Speaker 5:More tailored.
Speaker 6:It really is. Like, I'll give an ex, I'll give you a specific example that, and this is where I'm a little bit, um, of difference of opinion than a lot of, uh, instructors in the golf industry. Um, you know, there's and I talk about this in the book, you know, there's this huge push right now towards distance, you know, distance, distance, distance. And, and I'll be the first to admit distance is important. But when I see people struggle with golf and I see a high school kid struggle with golf or even a, a, a 52 year old guy or female struggle with golf. It's generally not because they can't get to a par three in one shot or a par four and two shots. It's because they're in the trees, they're in the weeds. They're out of bounds. They're chipping twice. They're three putting it's not because they lack distance. Mo most people, these days hit the ball plenty far to shoot scores in the seventies on a regular basis, but they cannot control their golf ball. It's all over the map. But yet the industry is like, you need distance, you need distance, you need distance because it sells, it sells and its sexy and it moves product. But at the end of the day, you gotta hit the ball in the fairway.<laugh> um, because if you're not controlling your golf, don't have a chance. The other part of this too is is that, you know, so, but people will say, well, what about the tour? And they, you know, bomb and gouge it. I'm like, okay, that's true. But once again it goes, I mean, I hate to keep pitching the book, but it goes right back to exactly the book. When a tour pro hits the ball in the rough or the trees, they have an arsenal of shots that they can hit to get out of that
Speaker 5:And they know how to do it.
Speaker 6:They know how to do it. The average person hits the ball in the trees. They're chipping out sideways. They hit the ball in the rough, they're just chipping out with their wedge. So a mistake on a MIS fairway for an average golfer is not the same as a mistake made by Aly professional. Yeah. And this, this is the thing that, that the industry doesn't tell Jim, who's watching golf on TV. Who's 57. He thinks like, oh, I just I'm, I'm not shooting in the eighties. Cause I don't hit the ball fire enough. It's not the case, least in my experience.
Speaker 5:One thing I've been doing when I'm my, my instructor's been telling me is like my keep my score. He's like, just like put down every shot you hit and where it went on the like, so you can go back and reflect upon it. And like, where am I screwing up? Right. Essentially on the, on that whole round. And for me it's like, it's so apparent. Cause I can see it. And I'm like, okay, I can't hit a lo wedge. Right. I hit outta of the sand and my putts are good. My mid-range is great, but my driver kills me. So it's essentially, I'm hitting a bad driver shot, saving it with a hybrid or an, or a mid iron. Right. Doing a bad chip or two. And then I'm gonna put for two, so I'm gonna get a five or six. And it's like, you start seeing like, these are my trouble spots, you know, instead of like, well, I just suck. I need hit the ball farther. Well, has nothing to do with that. Like maybe I should be my driver because it's gonna go the right. You know, or I don't know. I just think it's more fun when you actually start realizing what you're doing wrong instead of just being like, why am I so bad? Right. Essentially. So,
Speaker 6:Yeah, it's a good point. You're getting, you're getting good counsel and good advice there. It sounds like because, um, I call, I like to call it stackable skills, you know? I mean, I think that, um, when you look at really good players, whatever level it is, um, they're solid in a lot of areas like when tiger woods was dominating, right. He was just dominating when he majors by 12 shots, it was hard to say what the best part of his game was because he was literally good at all of them. He was driving it long. He was driving it straight. He was making putts, he was chipping. He was hitting his irons. Like he, and therefore he was the number one player in the world at the time, in the most dominant player in the game. When you think of players at your local club or in your forSo, or even on the tour who, who are identified with one specific skill Bryson, let's see, you see him as an example. When people think of Bryson, they think of distance. Okay. Which tells me that obviously he's long, but that also tells me that maybe some of the other parts of his game aren't as good as they need to be in order to be that really good player. But you look at like, uh, you know, um, chapel right now, who's like number one in the world and won what three or four times already, you know, like, I, I think he's fairly long. I think he's average, but I mean, like it's hard would be hard for me as an average viewer to say, okay, what part of his game is like outstanding? When the truth of matters, he's probably pretty good at all of them. So I just believe over time being solid at a lot of things is better than being great at one. And as an industry, we're doing a disservice. When we tell people distance, distance, distance, and we ignore the other stuff. And it sounds like your coach who's doing a really good job is giving you good information. Cause he's getting you to think about the other stuff.
Speaker 5:Yeah. I mean, I, you know, as an average consumer, right? Like golf, that's how I started all this. You don't know any of this, you just think like, okay, this club will make it go higher in the air or it will make it go it's it's forgiving. Like what the hell does that even mean? It means it goes up in the air. That's what it means. Right. And it goes long. Like, let's just say it was call what it is, right. Like, oh, it's distance. Okay. You didn't hit the crap out of it, but if you hit the ball bad, it's gonna be in the woods and you're never gonna find it. Like essentially like, uh, I mean, there's, it's always the right adjective to explain what something does, but at the, at the end of the day, like, does it really matter? Is that what I really need? Um, you know, is the newest and greatest always the newest and greatest? No, I mean, let's, it's just tire high marketing hype, I mean, seriously. So I think it's cool that like, that you guys are similar in that way where you've always kind of like with your product reviews, you've done the same thing. You're like, Hey, this is whatever, this is how it works. Check it out. You might like it. You might not whatever, you know, mm-hmm<affirmative> um, but with your instruction, it's more for like, this is what you really need to know to get better. And that's what you're doing with this book. It's like, Hey, this is what you need to know, know to get better. And now it's untangible form. You can have Todd sign it for you.
Speaker 6:Yeah, we could do that for sure. I mean, I, I think part of it is, is just, you know, our information it's when we fully are aware, it's not for everybody. You know, if, if, if, you know, if you're a real, uh, golf swing, I dunno what the word is, you know, gearhead or, you know what, like, like, you know, the golfing machine book, you know, like if, if that, if that's your angle and there's nothing wrong with that, if that's your angle and that's what excites you about the game, we're not, you know, we're not for you, you know, there's other channels out there and other books and places you can go to that, you know, guys who are lots, hell of less smarter than I am, who can provide that information. We're pretty simple. We, we just provide good, simple, solid information for people who just love golf. And, and, and that doesn't mean that they don't practice working on their game. The, the same information I share in the book and they share the videos, the same information that I use for my, when I was working with the girls on the tour to my division one college players, to my high school players. I mean, it's, it's this there's the same theme. I mean, when I was on the driving range at a tour event, you know, lots of times a lesson would be something like, um, Hey, just keep it, keep it clean at the top, smooth out your transition, make sure you get turned in your hip on your back swing. You know, it, it wasn't this like in depth, get the club at a 30 degree, 33 degree angle and then drop it in the slot and then wrote to work on your left heel. Like now there are people who are on the driving range who are teaching that way and were great teachers. And then they had students who learned and liked that. That just wasn't my never my style.
Speaker 5:No, that's cool. I mean, I just think it's fascinating. Cause I could talk like, you know, I could talk about this all day long.<laugh> I mean, it just becomes golf becomes a lot more fun of a sport when you start, start seeing like the little bit of improvement and you're like, oh wow. Or like, you don't feel like the anxiety when you see a lake or you see a bunch of bunkers and you're like, no problem cares. Right. Or you understand like why the course is designed the way it's designed, you know, like the architecture of the course and or the coal and like how to play a hole. Like it's just so much strategy to the game. And I think just learning the basic fundamentals and knowing that you can rely on your own skills that you're, that none of that matters, right? Like essentially if you get to a point, I'm not saying I'm at that point, but if a player can get to a point where they can rely on themselves and not be like, oh crap, here comes the sand. Oh crap. Here comes the lake. Like just do it. Like they've done it a million times before. Right. It's no different or swing doesn't change it just all. I don't know. So I think that's cool. That's how you guys kind of teach is like, this is what you need to know to get better, you know, try it and try this other thing.
Speaker 6:Um, yeah, that's a great, it's a great point. You bring up there because it's, it's, I've thought a lot about that as a coach, you know? Good, good coach, good coaching eventually helps people become self-sufficient, you know, they should be self-sufficient people need to know and understand their own golf game. And, and once they start to, like, you're saying, you're get, get a little bit deeper into like, okay, you know, man, I usually make this pour swing when there's water on the left or the winds coming out of the left or they start, they start understanding or
Speaker 5:I see a bunch of houses to the left. Yeah. Oh. I'm at a house.<laugh>
Speaker 6:Right. You know, and I think a good coach, what a good coach truly does. And it's the whole premise of what we've been talking about here today is they guide the journey. They don't dictate it. They guide it say, Hey let's what about this? Look here. How does that feel to you? And, and that's really what we pride ourselves on. Is this not like you go to a, B, C, it's like, Hey, let's look here. How does that feel for you? What does that, what does that under? How do you understand that? And eventually what truly, what truly happens is most golfers that I've been around from tour pros to, to not so much beginners, but people who've played golf. They gen generally, if they start to struggle, they fall back in the same old habits. Like when I start hitting bad golf shots after playing golf for, you know, 45 years, I usually fall back into the same habit. Okay. So if I'm aware of what that habit is, I have the opport and I understand how to get out of it. Then I have an opportunity to help myself moving forward. You know, when you're new to the game, you're probably making a variety of different mistakes because it's, everything is new, but the longer you play the game, the less new mistakes you make, the more you just repeat the old mistakes, if that makes sense. And so a good coach helps shed light on what those mistakes are and helps'em develop a plant to navigate,
Speaker 5:Oh, a hundred percent agree. A hundred percent agree. Like, I mean, as a self-taught player, you know, I used to be okay, let's put it that before I had family and job. Yeah. And all the whole nine yards. Right. And then you don't play as much. You get worse, but then it's like, you still try to play the way you did, but you can't physically. And you're not 20 years younger and whatever. But then even trying to learn how to rewind, like I'm I, for my own personal game, I've been trying to literally start from scratch and be like, you know, I was an arms player. I never used my hips. I never turned, I never did any of that. I was always arms, always arms. And then like, you know, just everything's wrong. Let's put it that way. But then as you start practicing and you're realizing like, oh, I see a bad shot. And it goes the right. I already know I did wrong at that point. I'm like, oh, I re went back to my old swing again. Right on that like automatically. Cause everything was all my setup was correct. So essentially like my rotation was what it used to be, not what it should be. And I, and then I've been recording a lot of my videos. I'm gonna start posting'em on YouTube. Like just me playing nine hole or me playing 18 and me rewatching that I'm just like, oh my God, because you can see it. You can see like the driver is like over your head. Right. Like it shouldn't be over your head, you know? And it's like, oh, there's a chicken wing. Oh, there's, that's why the ball went. Right. You know, not instead trying to, instead of trying to digest it at the time of shot and you don't know what the hell's going on, you're already like, oh man, a bad shot. At least you look back and go, oh, I'm still doing that crap. You know? And I think like, I don't know it's to learn just what the basic, whatever that player's basic mistakes are to then try to get better is, you know, key.
Speaker 6:Yeah. It's beauty. I mean, you're getting good. Like I said, a couple times already you're sounds like you're getting really good direction and coaching there cuz it's, you know, more self-discovery and, and the role of a good coach.
Speaker 5:Well, I've learned so much in the last and, and it's like, he's not a pro pro. Like he just, so me really good. And like who's taught people and he is like, oh, Ashley gotta do it. And I was like, holy crap. Like, it seems so much easier when you know what you're doing. Like it's fun. You know? Like it's not a challenge. I don't need to. I dunno. It's I mean, I don't know. I love it. So that's why I think we all play, but you better send me a book. Oh yeah. Cause I wanna send book. I special. I wanna sign book. Oh
Speaker 6:Yeah. I'll do that a hundred percent.
Speaker 5:I'm gonna tell Nick
Speaker 6:And, and yeah. Make sure you connect with Nick and we'll get one to you and, and let's get one to your dad too.
Speaker 5:Yeah. He'll probably try steal my book. He steals all my good stuff.
Speaker 6:<laugh> we'll give him one too. We'll
Speaker 5:Give him one. He thinks he thinks this is like a, a, a buffet. He's like, I'll take that. I'll take that. And I'll never get it back. And I'm like, come on dad. Um, well I really appreciate you being on the show today. Um, like I said, been a fan, worked with you guys for a long time. Fine. Glad I to talk to you. Cause I know you're really busy. Um, and I'm really excited about the new book coming out. So where can people find the book? Um, and you said Amazon and Barnes and noble, but what was the website for the book itself?
Speaker 6:Yeah, it's called uh, bad lie. Golf book.com. Bad lie. L I E golf book.com. They can get it there. Um, they can go to our us golf TV website. They can email us there. We can get it to'em like you said, Barnes and noble, it's gonna be available there.
Speaker 5:You guys sell a bunch of'em. You already
Speaker 6:Know it. Oh, I thank you. I hope so. We just want, like I, I said we just, uh, we wanna help people play better golf and we want them to just think about what information they're digesting. Is that the right information for them?
Speaker 5:Do I get emails from Todd? Like every day, every other day, I get email from Todd Todd Todd's tips. Like I swear of God. It's like Todd co Todd Cove and it's like some for real, I've gotten those for years. They're great. You guys need to get on us golf TV's email list like for reals, because like they get out so much good free content on like how to get better at golf. Like it's all those email lists are crappy. Like this is not a crappy email list like this. This is all good content. And so I don't support them. They do good, good work. Well, thank you for being on the show and I really appreciate it. And I look forward to doing more with you guys in the future, and I will see you guys on the next episode.
Speaker 2:Thanks for listening to another episode of behind the golf brand podcast. You're gonna beat me a golf stay connected on and off the show by visiting golfers authority.com. Don't forget to like subscribe and leave a comment. Golf is always more fun when you win, stay out of the beach and see you on the green.