#67 - Lohla Sport: Lisa O'Hurley (Founder & CEO)

Is Lohla Sport the New Star of Women's Golf Fashion? We thinks so! With incredible growth, and the signing of Annika Sörenstam they are the poised to take over the golf fashion world thanks to their founder and CEO Lisa O'Hurley.

Golf. Golf. Golf. After a 10 year career at GOLF CHANNEL, Lisa began the US business of GOLFINO, turning her love for golf fashion into her profession. After 7 years with GOLFINO, Lisa began LOHLA SPORT in June 2020 to continue to bring premium European-designed sporting fashion to the United States. Lisa strives to bring on-trend designs (with a touch of LA flair) to those who live a country club, resort or traveling lifestyle. Lisa lives in Los Angeles, CA with her husband, John (Seinfeld's J. Peterman), their son Will and two dogs, Lucy and Charlotte.

Transcript

Speaker 1 0:01

Today we play golf.

Speaker 2 0:02

Let me show you how we do it in the pros.

Speaker 3 0:05

Yeah . Welcome to behind the golf brand podcast. I never missed with the seven a conversation with some of the most interesting innovators and entrepreneurs behind the biggest names in golf.

Speaker 4 0:15

My friends were the golf clubs. I lived on the golf course. I lived on the driving range

Speaker 3 0:19

From pro. You should

Speaker 5 0:21

Learn something from each and every single round

Speaker 3 0:23

You play to fun from on and off the green.

Speaker 6 0:25

Why would you play golf? You don't play it for money. Just

Speaker 3 0:28

Let me put the ball in a hole. This is behind the golf brand podcast with Paul liberatory.

Speaker 7 0:34

What's up guys, Paul from golfers authority. Welcome to the behind the golf brand podcast. We are on it's 67, which took me about five minutes to figure that out today, I have Lisa Hurley from Lola sport. I'm really excited to have her on you guys probably know her from her, from her past and all the cool things she's done. She's now in a new endeavor with Lola sport and I love supporting women's golf and I'm really excited to have her on the show. So welcome to the show this morning.

Speaker 8 1:03

Thank you, Paul.

Speaker 7 1:06

So we play a game on the show and it's called, where are you at right now? Where are you located?

Speaker 8 1:12

Like specifically?

Speaker 7 1:14

I'm like your dress . I wanna know your exact dress , like right now .

Speaker 8 1:17

Can Google it ? Yeah . 3 56 . No , I'm at my , um , I'm at my office slash warehouse here in Westlake village, California. Just , uh , you know, just a little bit outside of LA. We call it north Malibu.

Speaker 7 1:31

Oh, that's cool. Yeah. Now how big is your office space? Is it like a big , like a warehouse? Like, is it

Speaker 8 1:36

Like front actually? Um , you know, it is , uh, it's only 1700 square feet and in one year we are bursting at the seams. Like I've got squares coming out the window, so we are about to move. Um , in two months time, we're moving to , um , about 4,300 square feet. And at that point I will be inviting you over to visit because we will have like an espresso machine and a ice couch and a showroom and all those fancy things.

Speaker 7 2:05

So I would love that. Um, so like I'm already coming out next month because I mean, I work with a brand called minimal. They're like a bad company. And so like, what we're gonna do is I'm gonna go and like, we're gonna do like , kind of behind the scenes , um , of their location and then we're gonna go play golf. So that'd be fun to do with you

Speaker 8 2:24

There. You

Speaker 7 2:25

Do . You probably would kick my, but it'd be cool. I know you're .

Speaker 8 2:29

So once I've moved in to the new digs, we can do a behind the scenes there, and then I will take you to play shirt with if that's,

Speaker 7 2:37

That would be freaking awesome. Okay .

Speaker 8 2:39

It's good . It

Speaker 7 2:39

Would be like really cool. Like I would enjoy that . Like it's really actually, I'm actually playing for everybody to know out there. I am playing next month. We're doing this with , uh , Jane Spicer from da head covers.

Speaker 8 2:52

Oh

Speaker 7 2:53

Yeah. And so here's a story, right? So like a year or two years , I've been friends her for like two or three years. And so I said, I wanted you on the podcast. And she was like, you know, we should do, we should do it where we do like golf car karaoke, where we can just like sing in songs and have fun. I was like, I'd do that. And then, and then we never did it cause COVID happened and whatever. So then I emailed her. I'm like, we should do that now. She's like , oh, I love to do , that'd be so much fun. And so like, I'd be , I would watch that on YouTube. Right? Like , like partly behind the scenes, partly having fun, playing golf, like why not? Right. So , um, that'd be awesome. I would enjoy that. So, so

Speaker 8 3:26

Where are you , where are you playing with her? Do you

Speaker 7 3:28

Know? I don't know yet. I just emailed her yesterday. I'm like, Hey, we got , what do you,

Speaker 8 3:32

Well , I tell her, I like the head covers. I , I have all of them . Do you ? Pretty much . In fact, I used to , uh , well , during COVID , as you know, golf was , um, took, took quite an upswing during COVID and at my son's , uh , junior high out here , um, or middle school, I guess they call it out here. Um, I actually coached a , um, the boys' golf club, which is what they had during COVID because everybody wanted to play like golf . So I had 60 guys , 60 boys that we coached play to play golf during COVID. And when it came down to the year end culmination, the trophies that I gave were all Daphne head covers. Oh, that's cool. It was awesome. It looks so good anyway. So you can relay that information that they

Speaker 7 4:18

Also the one did you give 'em ? Which one ?

Speaker 8 4:20

All different ones . I , I do huge assortment, so yeah, so anyway, and they got to pick which one they want. So as soon as they, you know, won something, they came up and got to pick from the large array. So anyway, you can also relay that information to her that they make great trophies.

Speaker 7 4:35

Oh, that's cool. She's she's classy, man. I love her. She's so cool. Like, I, I didn't, I didn't know the , so here's another story too. I did a , um , unboxing for like my first met her . And so like, while I was filming it, my , my videographer was like, you know, it'd be so funny. Like we should do a puppet show. And I was like, I'd do that. So like at the end, like its at the end of the , um, the unboxing, like when our , when our outtakes, like we're literally doing like a puppet show with like, or I was at least so I was here's the rest of the story. So I was super embarrassed. Right. So I do this show , I do the unboxing, I have a , a zoom call with her. I'm like, Hey , I wanna show you my unboxing. I'm really excited about it. And I show it to her and I'm like, wait, and she's watching it. And she's watching. I'm like, and then we do the puppet shows at the end. I'm like super embarrassed. And she's like , I'm like, oh my God, what she gonna say? And she started crying. She's like, that was the nicest thing I was like, seriously like , oh I love it. I was like, oh my God really? That's so cool. So ,

Speaker 8 5:26

Oh , that's so funny.

Speaker 7 5:28

We're gonna start from the beginning. Right? Where did you grow up at? Cause you moved around, right?

Speaker 8 5:32

I did. I moved a lot. So I grew up in country clubs. My dad was a general manager of country clubs. And for most of my growing up years he worked or club core . And so I was born in Dallas. We lived in Texas a lot, but then he was sort of a regional manager. So whenever they would buy a new club, we would go there. I moved around a lot between Texas, Colorado once in South Carolina. And, and when I'm saying this, I mean back and forth, Texas , Colorado, Texas, Colorado. He was like, we were bouncing. And then he left club core and went independent. And we landed in Phoenix, Arizona, which is where I finished out my high school golf career and where I would say, I mean, even though I started playing in, in Houston, which was a phenomenal experience, but it wasn't until I got to Phoenix that I became , uh , Uber competitive, I would say really?

Speaker 7 6:27

Yes. Was your dad like on you though to be comp to be competitive or he would just support him like , well this is cool. Like I want her to be good.

Speaker 8 6:34

You know, I used to ride around in the cart with him, but it wasn't until I was going into my freshman year in high school and I was living in Houston and that particular school had the number one girls team in the state. And I thought, oh, well that that'd be kind of fun. I asked my dad, if I could have lessons at the club and back then there was a guy who used to play on tour. Now he's a broadcaster named Billy Ray brown. I don't know if you know that name anyway. Yeah . He worked for my dad at the time and he gave me my first lessons. I went from never playing to playing, I don't know, 14 hours a day. By the time I had played for three years, I was a one handicap. So I was, I was intense. Let's just say was that's so cool. I was in

Speaker 7 7:14

Like , you were that . And then probably like , cuz the , the girls you were playing with at the time were like real too . So it makes you even more competitive cause it stepped up your game. Cause you're like,

Speaker 8 7:21

Well, and you know, as I , when I was a freshman, the girls who were really good obviously were the juniors and seniors and it was just cool to hang out with them at the time, you know, you were a freshman girl and they would ask you to go do stuff. So you'd, you know, jump at the chance. So I played a lot of golf with them and then , um, and then we moved to Phoenix and the school that I went to in Phoenix was, I mean, pretty much a breeding ground for girls golf. And so it was , um, very, very competitive, but in a fun way. I mean, we got outta school early every day because our team was that good. We had to be at the golf course. And um , it was, it was a whole new world of golf that opened up to me when I moved to Phoenix,

Speaker 7 8:01

Like a different level. So when you moved out here to Phoenix, like where was your dad working at ?

Speaker 8 8:05

He was at Phoenix country club. He was at Phoenix country club. Yeah .

Speaker 7 8:08

So did you guys live around there? Like downtown?

Speaker 8 8:11

Um, we lived and my parents still have a house near the Bmore area. So like 24th in Missouri. Yeah. It's a great area. It's so central to everything. Yes . It's

Speaker 7 8:20

Perfect. It's blown up that areas like super huge

Speaker 8 8:23

Now. Huge Mundo . Crazy.

Speaker 7 8:25

Yeah. Yeah. It's changed a lot. Like I have , I have a client of mine who like literally bought his neighbors house to knock it down into when he does that. Like , you know, and he is , and he put , and you know, he does that

Speaker 8 8:36

Arizona,

Speaker 7 8:37

He, and he paid cash for his neighbors house and it was a lot of money and I was like, what the heck ? It's changed that whole area's blown up so much. Yeah . And I dunno , central Phoenix is really, you know, exploded. So didn't how long has your dad like continue with that? Is he retired now?

Speaker 8 8:51

Well, no , he works for me now

Speaker 7 8:53

For real.

Speaker 8 8:54

Yeah. For real. So , um , cool . Well, I tell , well, so you know, you can imagine that being however many years, you know, 35 years in the club business and then my mom was a merchandise buyer. So even though they were never at the same place, for instance, when my mom, when we lived in Phoenix, my mom was a merchandise buyer at the time. It at John Gardner's tennis ranch, which is now in cha or no, it's not in shaman . I forget what it's called now. Anyway, sanctuary in Kara , it's called sanctuary. And then, then they moved to veil for 20 years. And my dad was at country club of the Rockies and my mom was at Sonal . So then when I was with my previous line that I was with Galino, what is he ? Which was a European line that brought over to the United States. So I started their business here and I needed help. And at the time my mom was kind of like her health. Wasn't that great living in high altitude in Vail . Oh yeah. So because she has asthma, you know, they were both, they both kind of talked about it and said, well, you know, we kind of wanna get to a lower climate. Anyway, they moved back to Arizona, started helping me with Galino and count , you know, cut to however many years later. Now they are, they work as a team and they are my wholesale reps in California, Arizona, Nevada, and Hawaii.

Speaker 7 10:09

That's awesome. Yeah . That's like , and they know what they're doing too. That's that's a thing too . They really know what they're doing.

Speaker 8 10:16

They have tons people . I

Speaker 7 10:17

Love it.

Speaker 8 10:18

They're overqualified. Yes.

Speaker 7 10:20

Yeah .

Speaker 8 10:20

Like , uh , yeah. And they love it. Yes.

Speaker 7 10:23

So they travel the courses and like talk

Speaker 8 10:26

And you know, and they know everybody, you know?

Speaker 7 10:29

Yeah. Already . Yeah .

Speaker 8 10:31

Everybody . Yes . So it's , um , it's very helpful having them on board . Yes.

Speaker 7 10:36

But when , when you were at the , your previous brand though, they weren't helping you. Right. That was kinda

Speaker 8 10:40

No, they were, they were so, yes, because you know, when I, when I got that brand, it was basically me and the whole United States

Speaker 7 10:49

And the whole United States.

Speaker 8 10:50

It was a lot, it was a lot. And so they, yes, they helped me with trade shows and you know, I wasn't in the production side there, I was just really in, in sales and marketing. So they helped with wholesale sales there. So it was a great transition. Then

Speaker 7 11:06

You went to high school out here and then you went to college. I know. Where'd you go to college at?

Speaker 8 11:10

I went to Baylor sicken bears. Hey ,

Speaker 7 11:13

You're still like You move loyal to your college .

Speaker 8 11:18

You're green underwear every day . I'm just kidding. Um , I'm extremely loyal to my college. Yes. Did

Speaker 7 11:24

You play golf there too? Yes,

Speaker 8 11:26

I did. I played for three years and then I quit my fourth year because I knew I would didn't wanna turn pro and I was really involved in my sorority and so sorority Trump golf in my senior year, but that was okay because, you know, I , um, yeah, I didn't , it's funny. I didn't plan on ongoing pro and then it just so happened that while I was a senior, I read in the Dallas morning news one morning about a golf television network that was being born. And I thought, huh, that sounds fun. Sounds interesting. And so I put a few feelers out and um, about four months later I got hired in the very, very beginning of the golf channel.

Speaker 7 12:12

What year was that?

Speaker 8 12:14

Uh , 1990. I started 1995 .

Speaker 7 12:17

Oh

Speaker 8 12:17

Wow. So we launched January 17th, 1995.

Speaker 7 12:21

I remember that my dad was like addicted

Speaker 8 12:23

To it. Oh yeah. A lot of people were ,

Speaker 7 12:26

I think a lot of people were back then.

Speaker 8 12:27

Thankfully.

Speaker 7 12:28

So then what was your initial role there? Call channel?

Speaker 8 12:31

So I had three distinct jobs there and I was there 11 years. My first job was distribution because when we first started , um, we didn't have anyone watching. So we had to, and it was a pay service. It was like HBO. Like you had to pay six 90 ,

Speaker 7 12:46

Like an upgrade

Speaker 8 12:47

Or whatever a month. Yes. I was first in distribution and I had from the Mississippi river west, that was my territory, including Guam.

Speaker 7 12:58

Which do you to go there? No,

Speaker 8 13:00

Go over GU they were actually one of our first

Speaker 7 13:03

People was their territory.

Speaker 8 13:04

Well, yeah. And it was a military base and they loved the golf tail . So anyways, very odd. Anyway. Um , so I was in distribution for the first four years. And during that time, we from zero subscribers to, in my territory, 23 million subscribers, then they moved me to Orlando where I renegotiated all the tour contracts because we were four years in and all of our tour contracts were up for renegotiation.

Speaker 7 13:28

And they're probably like really crappy in the beginning too. Cause they're just trying to ,

Speaker 8 13:32

Well , we had

Speaker 7 13:32

The content , you know, and now it's like, wait a minute . Now we have a little leverage.

Speaker 8 13:36

All I kid you not, we didn't have one ticket if I said, oh, we're, we're showing the, whatever it is. You know, the I'm , let's just say the, you know,

Speaker 7 13:45

Whatever open

Speaker 8 13:46

Dubai masters . Okay. Cuz we had a lot of back then if we were to say, oh, can I get a ticket that we didn't have one, we had no access to anything. So after 40 years we had to wrap in marketing elements and sponsorship opportunities and things that we didn't have early on. So, so anyway, so that was my job for a year and a half. And then I begged to go back to Los Angeles. And so then I ran DEIC sponsorship sales in the west. So basically it was all the golf companies. So I E every golf company, I ran their product placement, commercial placement player placement. So Calloway, Nike Adidas tailor made all of them . It was, that was a big job. And couldn't imagine. And it was a huge revenue producer because that was where the bulk of our revenue was coming from at the time nowadays, when all these new people started the golf channel, you know, I say, well, I like to think I paved the way for you guys. You know, it

Speaker 7 14:39

Was well, yeah. Cause it was like uncharted territory, right. Because I mean , it's kinda like how the internet was or internet now . It's like, if you're gonna start a , like, you have to serve on the ground right. And figure it out. And especially then, like it's a different time, you know?

Speaker 8 14:53

Yeah . And you know, and I learned about something that I knew nothing about, which was the television industry and the cable TV industry and sponsorship sales and you know, quite good at that. And I worked for that, man. Who's directly behind your shoulder.

Speaker 7 15:07

He was . Yeah . So tell me that. I wanna hear that story.

Speaker 8 15:09

He was our, yeah, he was our chairman and on our board and very involved during my whole time there. And I was, you know, early on, I was in the Los Angeles office, but I used to, whenever time I would go to Florida, you know, after I first met him the first time, I don't know. I mean, I think, well, first of all, he knew I played golf and there were very few women that work there then as well. But the fact that I could also, you know, really play golf well. Yeah , yeah , yeah . Hang and talk. The dock . He and I just became very close over the years. Like, like in fact, when, when they moved me from Los Angeles to Orlando to renegotiate the tour contracts, it was him and our CEO who flew out out to take me to dinner to convince me to move. So he was just , um, he was very, very instrumental in me being there, the kindest man I'll probably ever know. And I remember when , um, after Winnie had passed away , um, and he was , um, about to marry kit, who was, who's his second wife. We were at our golf channel Christmas party. And I had just brought in my fiance soon to be husband John and introduced the two of them for the first time. And I could rubber Arnold , just a little, I , you know, and he kind of took me aside and he says , um, okay, so you , you like him? I said, yes, I do. I think I said, I think I'm gonna marry a Martin . And he goes, well, maybe we should have a two for wedding, you know , get married the same day . I'm like , I don't . So I think , you know , you might steal our limelight just a little bit, but uh , no, he was, he's such a wonderful person. And anyway, I think I'm so honored. I'm so honored to have known him,

Speaker 7 17:05

Like really known him, not like, oh, I know him, you know, like known the person

Speaker 8 17:10

Have known him. You know, I have some , um, one time in Scottsdale , um , when he was still playing on the champion store and I was early on at the golf town . Maybe I was there for three years. I don't remember, but I had gone out to see him and, you know, he would give me tickets and things, which was great. And so I had took my parents out to walk around and we were kind of , um, you know, of course everybody to see him and we're sort of against the ropes where, you know, he's heading to the first tee . And, and I remember this woman kind of, kind of like inching in on me and she stepped on my foot and she was like, she goes , uh , excuse me, excuse me. And she's like trying to get up there. And then he somehow sees me through the crowd and reaches in and pulls me under the ropes. And she looks like, what? Who are you anyway? It's just very funny.

Speaker 7 18:02

Did you walk with him ? What's that ? Did you walk with him then? Or you said hi to you ?

Speaker 8 18:07

No , I think I just said hi, and then I went , but yeah,

Speaker 7 18:11

I always loved him. I've always thought like he just he's, he's different. He's special. I know .

Speaker 8 18:15

There's , he's so personable. There's never, I haven't met anybody who is of that importance that you can spend even 10 minutes with. And you feel like they've enjoyed the time with you. Like he ,

Speaker 7 18:30

Was that

Speaker 8 18:31

A fake, he really made you feel special?

Speaker 7 18:35

I don't , I think that , I think it's just who he is and where he grew up in his generation. And like, I don't know. I think you , he loves the game and I , you know , I mean the game was built on his back, right? Like

Speaker 8 18:46

Truly

Speaker 7 18:47

Yeah . Where it's at now. Right. I mean,

Speaker 8 18:49

And especially in television, you know, golf on television would not be anywhere where it is now, unless it was for him.

Speaker 7 18:56

So how'd you meet your husband? I'm gonna ask that question. I wanna know. I just wanted to know cause I was like, that's random. I

Speaker 8 19:01

Mean , uh , so I is kind of random. So my first of all, maybe you should. So my husband is , um, uh , he was on Seinfelds. He played JP Peterman , John over , and he was also on family view and

Speaker 7 19:15

One's right. He was wasn't he like the

Speaker 8 19:16

First season of dancing with the stars. So he's got, you know, right . And he was like on a gazillion soap operas before I came into the picture. But so I met him. Well, you know, I live in LA. So first of all, he , a lot of people you meet, but , um, I met him at a charity golf tournament for , um, for the SBE awards actually. And were

Speaker 7 19:38

You a golf channel back then? Or ?

Speaker 8 19:39

I was a golf channel and I took , um, I took some clients to play in this event and he was playing there as a celebrity. I did , he wasn't in our group, but I met him at the dinner because he and I have a mutual friend in Billy Android . Who's a tour player. As I was meeting him at some point, I said, oh, you know, you and I share a mutual friend. And then, you know, we went on our way to be honest, he was with a date and I just assumed it was his wife. I wasn't really thinking anything. So I met and I met her and I, you know, went on my way. And then about month later, I was at a restaurant opening in Hollywood and it was , um, way too crowded. I was standing against a wall with my girlfriend and , um , waiting for our table reservation, which was an hour late at the time. And she says, Hey, I think that's that guy from Seinfeld over there. And I looked and I said, oh yeah, it is. I go, I met him last month at this tournament. I go, he's very nice. And she goes, oh , we should go say hi. And I said, eh , I don't wanna bother him. And she goes, she goes, she looks, she says, he's standing at a bar by himself. I'm sure he'd want us to say hi. So we went over and I reintroduced myself and then he asked me to play golf after, you know, quick chat. He asked me to play golf that week. So he was playing on Friday and he said, do you wanna play? And I said, yeah. Okay . So when I show up, I still think he's married to the girl that I met. You know, you're waiting

Speaker 7 21:00

To fight a for . So I'm like, oh yeah , I

Speaker 8 21:02

Think I'm just whatever . I'm just , and , and it wasn't like that unusual for me to go play golf people. So I was, you know, I wasn't thinking, oh, this is some date. So on the second hold though , I said, I said, so do you have kids? And he said, he said, no. And I said, oh, well, how long have you been married? And he said, I'm not married. Oh , okay . I'm sorry. I thought you were . And then , and then on the seventh hole , he invited me to dinner that night at hotel be LA , which is maybe the most romantic place in all of Los Angeles. So I thought, oh, this must be a date. So

Speaker 7 21:31

Like put two and two together at that point, that

Speaker 8 21:33

Must be a date . And literally we, we were like together every day after that, it is ,

Speaker 7 21:38

It disconnected. Like, it just was meant to be,

Speaker 8 21:41

Yes, it was , uh ,

Speaker 7 21:43

How long you guys been married?

Speaker 8 21:45

17 years.

Speaker 7 21:46

Oh, wow.

Speaker 8 21:47

I know

Speaker 7 21:48

I've been married 15 years. So I mean, you don't realize how fast highing goes by. That's

Speaker 8 21:53

A thing I know. Yes .

Speaker 7 21:56

So then how long were you guys together before you got married?

Speaker 8 21:58

We were together six months and got engaged. And then another nine months before the , before we got married. Yeah. It's pretty quick. That's

Speaker 7 22:04

Really cool. That's really , that's just , I saw, I know . I just think it's just interesting story. I wanted to know, you know? Yeah . I mean, I know . And like you said, LA, right? So like when you start, you bump into people and it's just normal. Yes. Um, so then when did you start at the next company after a golf channel? Like what made you decide to lead and start it ?

Speaker 8 22:25

Yeah , I was still at golf channel when I, when John and I got married and then we had our son two years later and I quit golf channel because I was traveling like crazy. And to be honest, I had done everything I could do for that

Speaker 7 22:38

Company. Yeah. You've been there long enough and you've , I've been there so much. And then you're a mom and you're like,

Speaker 8 22:43

So I decided to, to , you know, be a mom and be a wife and , um, and enjoy time doing those things. And it wasn't until when our son will was going into kindergarten. And then I was thinking, okay, I'm getting a little bit antsy to, to do something else. And during that time, John and I had been invited several years in a row to play in the downhill links championship in , in Scotland. Wow. Which by the way , uh , is the most magnificent tournament I have ever been to. So we played there. Um , let's see, I played four years in a row. John played seven years in a row, but during that time we stayed at the old course hotel. And in the old course hotel, there was a golfing shop. You know, I am sort of a fashion gal and a golfer. And so I'd never of it. And I went in there and I just loved it. And so, you know, year after year I'd started bringing like empty suitcases. Cause I knew by then I couldn't get it. And so I would just hoard it, like, like a weirdo. And then after four years of that, I told John, I said, I'm gonna go meet with them and see if I can start their business in America because it's that great .

Speaker 7 23:52

Are they German company where they they're

Speaker 8 23:54

German? Yeah. Even though it sounds Italian it's because they started in the eighties and to be a good fashion brand in the eighties, you had to sound Italian or you had to be Italian. So they made it sound Italian

Speaker 7 24:02

Naturally Italian .

Speaker 8 24:04

Yeah. It was actually really great marketing. Uh , I did go meet with them. I think that they looked up what my annual spend at that store was because I think they realized like I was , they

Speaker 7 24:14

Probably did. It looked her like receipts and they're like, holy crap. But I

Speaker 8 24:16

Also well

Speaker 7 24:17

Talk to her cause she's spent a ton of money here. If we say no, she'll stop buying. Yeah.

Speaker 8 24:21

One of , one of the times that I was, you get

Speaker 7 24:24

Them alive , you get the mobile live for like the early two . Oh .

Speaker 8 24:27

That I did. I did . I got that store afford . Um , so one of the times I was in Scotland though, I Al because of the golf channel, the head of marketing for Titleist called me once. And she's like, Lisa, we're filming this Titleist . ProView one commercial while all the pros are there, can you be in this commercial? And I was like, okay. So I went to the golf store, I got all these new outfits and I wore 'em in these commercials. And I was in these commercials for like, they ran for like four years or something. Wow. So of course I also, you know, let them know that, that I wore their clothes in these commercials. But anyway, so I went over there fully anticipating for them to say no, but somehow they said you , yes . And then began my seven year career with Galino. What year was that here? In the United States? Uh, I started 2013.

Speaker 7 25:15

Oh, wow. Yes . So they had no presence in the United States then

Speaker 8 25:18

No zero. They didn't even have online then they , I mean, they didn't. Yeah . They had nothing for real , but they did have, they did have some brand recognition of , uh , people like me who had traveled and seen 'em because in the world they had 30 free standing stores. So, you know, if you go to Paris, there's one London, you know, in London, they were inherited, you know, so people, people had

Speaker 7 25:36

It's higher end. I mean, it's not like's. Yeah . Yeah. It's not like basic. Yeah. It's I mean, it's nice stuff.

Speaker 8 25:43

They knew it enough at the key clubs where that's, where I start , you know , started getting into those clubs where people traveled a lot.

Speaker 7 25:51

And so then were they, like, I guess, were they mainly green grass then I would assume like hiring clubs, like yes ,

Speaker 8 25:59

Exactly.

Speaker 7 26:00

No , I find it was really interesting. Like I got a lot of brands, is that like the newer brands today completely overlook green grass and they like, I'm gonna go online else . I'm gonna go online sales. But like the brands that are like really doing really well are doing green grass and they have to sell , like they're not putting all their eggs in one basket essentially. Right. Um ,

Speaker 8 26:17

Well, green , I mean, green grass is it's it's the bread and butter, you know, it is. Yeah,

Speaker 7 26:21

It is. It is. And you gotta be, you gotta , you gotta work it like, you gotta like build relationship, like every single one. Yeah . And I think people don't want to do that anymore. I think people are like , I'm gonna just run ads, you know? Yeah.

Speaker 8 26:33

No , it's , it is a lot of it is a lot of work, but it's also those great relationships. And to be honest, these clubs, you know, they market for you, which is great. You know, you get into some of these wonderful clubs and they're displaying your merchandise and you know, that's, it's, it's so great for your brand because other people see it.

Speaker 7 26:51

So as a CEO of a brand, what do you feel is more important to somebody like if they're green grass or big box retailer?

Speaker 8 27:02

Well, it all depends on the brand. I'm a green grass brand. I am not a big box retailer brand. And that's because it's just a little bit more upscale and it's a little bit more fine. Let's just say, you know, yeah. I get that. I have very fine Italian and French fabrics, you know, our manufacturing, you do

Speaker 7 27:20

What you pay for. Yeah. You do. Right . Yeah . And I feel like a lot of people feel that like when they get into big box, not saying they are , they're like, they think, oh, I made it into wherever naming golf store . Right . And then I'm like, yeah, but your margins are cut like by more than 50% big deal, because who goes to a big box retailer anymore to buy golf equipment, like nobody .

Speaker 8 27:39

Well, and the issue for me is that once you're in a big box retailer and nothing against them, by the way I visit the big box retailers all the time. That's where I get a lot of my, my staples that I need for golf. Y all , but ,

Speaker 7 27:53

Um , or Amazon?

Speaker 8 27:56

No, actually I don't . I buy anything on Amazon. I dunno why . Yeah . I'm like one of the few anyway , but once you , um, are located in a big box retailer, then the private clubs don't want you so much, you know, they wanna have something that's unique and that you can't get , right . Yes . You can't get everywhere. And so that's where we fall that we're in that category,

Speaker 7 28:19

The next like tiers, I guess you could kind of say, yeah, absolutely everyone does online. Right. You know, but yeah . It's like , where do you fit in the next level? Like, do you want a big box retailer? Or do you want, there's more clubs out there, right. There's more time investment. I would say those relationships than big box retailer. I would think, I

Speaker 8 28:36

Don't know . That's exactly right.

Speaker 7 28:38

Big box retailer , to

Speaker 8 28:39

Be honest, not that I necessarily know because I'm not located in any big box retailers , but I'm sure there's a lot of relationships to me made there as well. But yes, it is a, it's a definite one-on-one relationship when you're dealing with the country clubs .

Speaker 7 28:51

Yeah. There's a lot of

Speaker 8 28:53

'em . And let me tell you, you start to know their members too, you know, they're members, you know, you've got, you know, Mrs. Smith, let's say, you know, at Estancia who wants, you know, who loves our pant and, you know, she wants it in every color and we need to her know when it's, you know, unveiled in the new colors. So that's so cool. You do, you get to know you get

Speaker 7 29:11

Real fans at that point and you get real, real people that really like how you were the Cino . Right. Essentially like you're excited to see like, oh, the new stuff came out. Cool. I want to see it . Like , I think it gets , might get lost. What made you decide to do your own brand?

Speaker 8 29:25

And when it necessity , actually, it's funny. Not , it's not, I had never, ever thought about this in my life was not a long time dream of mine. Um, but when, when COVID began , um, Galino, as I said, they had a lot of freestanding stores and those all closing at one time was somewhat catastrophic.

Speaker 7 29:47

Was that for COVID or is that cause they decided to do that?

Speaker 8 29:50

No, it was because of COVID. So that was somewhat catastrophic to the brand. And so the owners, which was, it was family owned , they sold the, a brand to a oddly big box retailer located in London. That company bought a couple of brands. Um, Galino being one . And in our discussions with them, they didn't wanna do business in America. They weren't planning to produce anything new and they certainly did not wanna do wholesale.

Speaker 7 30:21

So what we wanna do,

Speaker 8 30:22

They , you know, I , to be honest, I'm not

Speaker 7 30:25

Own the label. I open the ,

Speaker 8 30:27

These big box stores . So I don't know if they just wanted to bring in the merchandise and sell , I, you know, the previous

Speaker 7 30:33

To hear that . I mean, it's interesting.

Speaker 8 30:34

Yeah. I'm, I'm really not sure. So, but our , but let's just say our , our conversations were brief because once we heard that news, you know, there wasn't much hope for us with no

Speaker 7 30:43

Work.

Speaker 8 30:44

As I just said, we've spent seven years cultivating these great relationships. And we were in many, many clubs, even our, you know, our clubs were very upset to hear this, you know, when we called and said, you're not gonna be getting the Guino product, you ordered, they were understandably upset. Similarly, there were other brands that were of, that were in our space that were ladies premium brands that were, you know, having some issues during COVID. And so there was shelf space to be had, you know, with, with ,

Speaker 7 31:13

Without needed. It was needed in places they're like we have don't have. Yeah,

Speaker 8 31:18

Exactly. So I, you know, after about five days of my open about this, then, you know, it kind of hit me like a , like a Thunderbolt. Like I, you know, I told John at dinner, you know, offhandedly boy, if you really ever wanted to start a premium lady's golf line now is the time. And then he kinda looked at me and he goes, does that mean you're gonna start a premium lady's golf line ? And I said, well, I don't know. And then

Speaker 7 31:44

You never thought about it.

Speaker 8 31:45

Yeah. Well, huh. So then the next day I got on the phone with , um, you know, I , I had main maintained, really good relationships with all the people I had met through Galino I got on the phone with my favorite designer who had designed for Galino. And prior to that had designed for Burberry he's an English lad . Totally . I , uh , talked to him and I said, what do you think about this? About a lady's premium golf line ? And he says, I'm in, I mean, it wasn't even 10 seconds. I'm in. I said, okay. So then he starts looking into, you know, the fabric suppliers, the manufacturers, all of our production, he says, okay, I think we can do all of this. Like I think it can , can be done. So then I had to go find investors, which I did, which that was a little more laborious than I thought it would be. Um, but nonetheless I did and I have five wonderful investors and we started and we started initially because we didn't have, you know, there was a time if like the clock was ticking, there was only that shelf space for that amount of time. It

Speaker 7 32:51

Wasn't filled . It's filled.

Speaker 8 32:52

Yeah. And , um, and golf was at a height, you know, because of COVID . So it like, everything was kind of snowballing. So we started literally with sketches line sheet sketches. I had no samples and we picked 70 of our best Galino accounts and sent them to 70 people and said, will you buy this site unseen? It'll be coming to you in, you know, four months after we've made it. But will you buy it now? And out of 70 of our accounts, 51 bought it. And that's how we started. Holy and I am so thankful for those 51 first customers that pretty much, you know, I'll bend over backwards for them, whatever they , whatever they want

Speaker 7 33:32

Really supported you. Like, that's amazing. But yeah . Had the thing though, because you spend so many years cultivating those real relations with people, it was like a , just a , it wasn't a sale. Right? You weren't selling them something. It was more like, they knew you weren't full crap. And so they like, like you already had a , they trusted you. They knew that what you were doing was gonna be something cool. And then,

Speaker 8 33:50

And we kept the same quality. That was the big deal. We kept the same quality as golf . You , you know, we the same lovely fabrics, the same great manufacturing. So they knew what they were gonna sort of get. And it turns out that it turns out now many of them , you know, like their orders are now are higher than they were at Galino , which is, you know, great or whatever we're producing. They're they're enjoying yes.

Speaker 7 34:13

How many stores are you in or not stores, but how many like locations? How many ?

Speaker 8 34:17

Yes . We're in gas . You could say just shy of two. Yeah. So when we just turned a year old, so we're doing okay . Really? Yeah. Oh. You're doing okay .

Speaker 7 34:29

Yeah. Like how big is your team right now? Do you have like sales rep going

Speaker 8 34:33

Courses ? It's not many. So we have 1, 2, 3, 4 sales people . Um, I don't have else people spread all across the United States because I learned with Galino that, that it's not necessarily popular throughout the entire United States. So we have sales people in key regions right now. And then I have a , a , um , director of operations here in the warehouse to help me here. And then we have the designer in England and that's about it. We're we're lean and mean right now.

Speaker 7 35:07

Yeah. But that me nimble as hell. I mean, that's the thing, right? Like you , that , that's a huge advantage because you're able to not only produce the product, but you're able to like, not worry about like tons of inventory and stuff that nobody will buy. Yes. Um , so then what, so you started literally a year ago, like that's when you really like long .

Speaker 8 35:25

So we started our first shipment. Our first shipments were January of 2021.

Speaker 7 35:30

Wow. So then how with the delays in production, did that really affect you a lot too? Like it did everybody else,

Speaker 8 35:38

You know, it has , it has affected us. It didn't until recently this last round of COVID affected two out of three of our production facilities in Portugal, because these are these aren't massive facilities. They're um, you know, I hate to said , but out like China, not

Speaker 7 35:58

Mega. Yeah .

Speaker 8 36:01

So when one person gets it, pretty much the whole place has to close because either they've all been, you know, near it or their own , you know, restrictions that they have to, you know, close down for a certain amount of time. So we had two out of our three production facilities were closed for three to three and a half weeks in January, which was hard. So that was, that was rough. And now they're back and producing, but we're getting things later than we should. So this is the fir and this is the first time that we've had that issue. You know, we fly everything over . We don't put that .

Speaker 7 36:36

Is all your stuff being produced in Portugal then

Speaker 8 36:39

Yes. Everything is produced

Speaker 7 36:41

A massive advantage right there too. Like ,

Speaker 8 36:43

Yeah. Well it's, it's, I mean, it costs a lot more, but it's oh yeah . Worth it. It's worth it for many reasons. And then we also, they do, they , and they really know what they're doing. Their

Speaker 7 36:54

Shoes are like high quality . Like I , yeah ,

Speaker 8 36:57

They are . Yes. They're um , yeah, they're really wonderful. And so, and then we fly everything over instead of put it on the boat.

Speaker 7 37:06

So that's that expense . Yeah .

Speaker 8 37:07

That's expensive.

Speaker 7 37:09

Right . Like, yeah. But it's , and I did that with my own brand and like, you know, they're like, oh, it's, you know , and they're a full crap, but like, oh, it's six weeks for shipping. I'm like for boat, I'm like, yeah. Gonna write whatever that was not now that's triple that, you know? And then like, I'll just pay the extra for air , like whatever I'll , you know , like , so then you fly in . So then where , where do you , does it all go to LA, then it does the main facility

Speaker 8 37:34

That's right . And then we use DHL, which is a great partner. Yeah. It comes right here or the warehouse.

Speaker 7 37:40

Oh , I , I already know this. I'm gonna , this is a canned question, but like, so like you, you guys already signed up somebody to like , kind of work with you, like a big famous LGA player.

Speaker 8 37:51

You mean Onika Soren stem .

Speaker 7 37:52

Yeah. I can't believe that right away. That's like, yeah . Like how did that come about? Cause that's legend.

Speaker 8 37:58

Yes. Lightly . Truly . Yeah . Um, so I actually, well, I've , I've known not a , for about 12 years socially during that . I mean, I I've known her and her husband, Mike and her children and, you know, enjoy them all so much. And of course, you know, I am have complete respect and total off for a , when I saw them last summer. So one of the reasons that we see them often is both Anika . And my husband play in the American century , uh , championships in lake Tahoe, which is the celebrity golf tournament in lake Tahoe. So when we're together with them for a week. And so when I saw them last July, Mike mentioned to me that her , um , her deal at cutter and buck was ending at the end of the year. And so I said, well, what are her plans? You know? And he said, well, we don't really know. We have a couple of things in the works. And I said, well, if there's, if there's any way that I can be part of the discussion, I said, I realize I'm very new, but , um, there's any way I can, part of the discussion I would love to. So he said, okay, well, we'll keep you in mind. And so two months later he called and he said, okay, we're talking to a bunch of people. Do you wanna have a conversation? I said, absolutely. So I said, also, I said, but you know, prior to even having a conversation, let me send close over to Aika . Let's see if she likes the style, the fabrics, the fit, et cetera . Because if she doesn't, there's no reason to even talk, you know, turns out she liked them a lot. And Mike would send me, you know, snapshots here and there of her wearing our clothes, like just out and about or cooking dinner, normal.

Speaker 7 39:31

Like you really liked your clothes. Not like I like it cause they're paying me. Yes.

Speaker 8 39:34

Yeah . And one of , one of the things that was of interest to her is she mentioned to me that she felt like whenever she left the golf course, she always looked like she had a glove in her back pocket, meaning that the clothes that she was wearing looked so Goldy that she couldn't do anything else in them. So one of the things that she liked about Lola spa and one of the , one of our key aspects when we design is that they are so transitional that you can put an outfit on in the morning. You can do yoga in it. You can go to the gym, you can play golf, you can have lunch with your friends. You can give a keynote speech and then have dinner and not change. I mean, it's very hard to say that, to find clothes that are that flexible and stretchy and good to do that. Um, so she loved how transitional it was because she had , she's a busy girl, she's got busy days. And , um, and so she needed clothes to keep up with her, you know, long story short, there were several other contenders for her. I kept in there like a bulldog, you know, I want you, I want you, I want you. And , um, yeah, it was pretty exciting news when, when they called me one day to tell me that she was gonna choose Lola. So it was , uh , and, and to be honest, it , um, already, you know, the amount of congratulations that have come in and people taking note little sport, because she's part of it is, is quite outstanding. I mean, it's, I hadn't really anticipated what I'm seeing. I mean, we have some account saying, make sure that whatever she's wearing in the tournaments is in my order. And I wasn't anticipating that, you know, that they wanna make sure that whatever she, you seen it in TV , they have it. So anyway, she's quite influential inspirational. And I mean, I'm just, I couldn't be happier with it. And I know by the way that Arnold Palmer would be so happy, he loved both of us. And I know he's like smiling from above about this.

Speaker 7 41:33

So like what that was like last month, right?

Speaker 8 41:36

When did she start ? It was, yeah . So we , we announced it in January. Yes.

Speaker 7 41:39

You guys are just priming the pump. Right. Essentially. Cause I mean, you've already the much growth you've had in a year. You already know what you're doing. I mean, you've done it for so long. You you're well connected in the industry. And then you get, you know, superstars essentially to , to join right. To , to support what you're doing. I think women's golf. Apparel needs this though. I really do. I think that, like, there hasn't been anything like this ever, right? I mean, you have women's golf apparel brands, but not like, yes , not like this, this is different.

Speaker 8 42:08

I always like to say that , um, that when you walk into a department store, you know, not everybody is like centered around one rack. Okay. There are people, people have different tastes. Yeah. And one of the reasons that drew me to Galino was it matched my taste, you know, just because, you know, I wear certain brands outside of golf that I love. And just because I play golf doesn't mean I completely, you know, obliterate my sense of style. So I wanna keep , keep that same sense of style. Like if I'm wearing, you know, I love like Lajas and RA and bone and Vince and theory and you know, I love those styles. So if I wanna look sort of in a similar way on the golf course, that's what drew me to golf now . And we kind of keep with that same mantra, even, maybe even a little bit more. So, you know, we've got even more technical fat bricks . And I think that Lola is a bit more wearable than Galino was because it isn't quite as European. So

Speaker 7 43:03

It is it . Yeah. I can see that,

Speaker 8 43:04

But it has , it has an American flair to it. That's kind of where we fit into the puzzle in terms of ladies golf fashion is I think we match a certain style that was not really represented in golf.

Speaker 7 43:18

So like, what is your , uh , initial items that you've like produced like scorz tops?

Speaker 8 43:25

Oh , we got it all look

Speaker 7 43:26

Like

Speaker 8 43:26

We have it all except for rain wear right now. But you know, we're working on it. The best selling thing that we have is our pan it's called the very pan, which actually is a sign takeoff because at one point as John, as J Peterman said, oh, its the very pants that I wore to cross the Himalayas. So anyway, so it's called the very, because cross be known as, you know, the very pan I wore when I broke 80 , the very pan I wore when I go in the club chamber ,

Speaker 7 43:51

I'm a good name, that's a good name.

Speaker 8 43:52

Anyway , it's called the very pan . Cuz it , you know, it indicates spec specify , which is hard to say, I'll show it to you in a color. Um , these are really great though. So they're made out of a French Soletta material. So they're very, very stretchy. They're like an ankle pant length and they have four pocket two in the front, two in the back. I can't tell you though how stretchy they are. So even though, you know, women have gotten kind of a little lazy with the pull on pants and we make a pull on pants too. But anyway, but this at least is a nice look. It has a full closure, you know, with an actual zipper yeah . And a button, but it has the movability of a pull on pan . So you actually really, you know, are looking good, but you can still maintain all this flexibility. So they're really great. But we have made this , um, we did, we did develop this thing called the golf fitness pull on pan and it is

Speaker 7 44:43

The pull on really like , no , it's

Speaker 8 44:44

Definitely

Speaker 7 44:44

One of my pan ,

Speaker 8 44:46

One of my favorite things we've made. Let me see if I can find that. Hang out second .

Speaker 7 44:50

I love those . I know a couple men's brands that do that. And I , the first time I ever put them on, I was like, this is the coolest I've ever seen in my entire life. So,

Speaker 8 44:58

So this is the golf fitness poem pan. It is a tad , um , it's made from an Italian fitness fabric. It's I would say like 75% thicker than a normal yoga pan. Okay. And so it has, it has a little bit more hold to it and it's not gonna show anything. It doesn't show any, you know, weird lumps bumps or anything else. Okay. It's a really, really nice fabric. They are high wasted with some tummy tuck ability . They are also longer so that you don't see any calf hanging out at the bottom. So it goes all the way to your ankle. And then, but the kicker is the two back pockets, which is what makes them golf appropriate so that you can wear them to most country clubs. I mean every country club is different, but the way that, especially after COVID the way that apparel restrictions are lessening a little bit, it sort of drives me crazy. Then when people wear the wrong thing, it doesn't mean, you know, you can be a little more casual, but you still have to wear something appropriate. In my view, you know, if they say you can wear a t-shirt , don't wear a cotton t-shirt that Gabe's open and you know, it's a mess wear one of our t-shirts that has the wonderful stretch and, and is super flattering and has a high crew neck so that, you know, you're not gonna see anything that you shouldn't see. So anyway, but these, the golf fitness pull on pants are ridiculously popular. And so now we had just come out with Navy. Now it's Navy black and this spring it's BNBI and then we've got a few other colors coming for the fall. So yeah, they're pretty cool. So that's, that's our pull on Pam for it .

Speaker 7 46:34

So apparel wise , like what do you want to make that you're not making now?

Speaker 8 46:39

I have a few things. I would, well, first of all, I do wanna make rain wear eventually because not many women would play in the rain, but I do. So there are others. Um , and you know, rain wear is kind of the most UN flattering stuff

Speaker 7 46:57

Bag .

Speaker 8 46:57

We are going to make some lovely, attractive wine rain . Soon. I also would like to make kids I'm I in sizing , um , we start our top size at double Xs X Xs because I can remember is size what

Speaker 7 47:14

My doesn't even a size,

Speaker 8 47:16

But I can remember as a , as a pre-teen and as a junior golfer, not having anything to wear. So this size, not only is it made for petite women, but it's also for that pre-teen girl, who's looking for something to wear, to play golf. But I would like to eventually expand that to sizes maybe four or 12 for girls, because I think the boys' side is quite well represented, particularly with Johnny O , which is one of my favorite men's brands. Um, but they don't make girls. So I would like to take a few of our styles and produce them for girls coming up. So that's coming. And then I have one other thing that I can't tell you about. You'll be the second person to know when it happens that we're developing right now.

Speaker 7 48:02

It's kind of cool because now you're like growing into other , you're doing other, other things, right? Not like, oh, we're strictly apparel. Like it's like, you can start branching.

Speaker 8 48:11

Yeah . And you know what, here's the thing, Paul, I , I get to have fun with this and if you know, what, if we're not having fun, then what are we doing it for? You know, you know, I get to, you know, I get to call a pan the very pan and make, you know, goofy claims about,

Speaker 7 48:23

Yeah , it's a creative process and you're enjoying it. It's not like I'm doing it to make a check . It's very , I'm having fun. Like, this is fun for me. I can take 25 years of my experience and do this. And yeah , you have a lot help, you know, you have more control as to what you want to do, not just trying to sell somebody else's design and be like, oh yeah , that is great. You know, like , so then what are your plans for this year? Like not any big , like , is there big plans for you guys? Like you , you , no , you don't announced anything, but like, you know, have you , if you already release your spring line and or is that coming out soon or

Speaker 8 48:57

So? Spring is, spring is starting to deliver now. Um, we're in the middle of selling fall. So, you know, we pre-sell that to the club. So we're in the middle of doing that. You know, we had, so I don't know if you knew this last year we had an indie are as well. So we had , uh , our brand on an IndyCar at the Indy 500 and we are still part of this motor sports company. It makes no trust me. There is no clear tie between ladies golf, apparel and motor sports . And that's what I love about it. That it thing that is so voraciously popular. Right. And as popular as golf, but in a totally different sector. Yeah . But it's sport related and I wanna be a friend to all sports. That is my thing. We've become involved in this , um , motor sports group. And so we , um, we are still kind of, I , we think we're gonna do Indy this year, but it might be deferred to next year, but in nonetheless, we're doing four IMSA races, which we've just done the 24 hours of Daytona. Um , clearly it's not me racing the car, but step will cool English and he's fantastic. So anyway, there's a race team. We're part of it that is going on this year. And then of course, you know, whatever on to do , but we're also actually, let me tell you, one thing that we're doing, this is really cool. This is the first time I've ever said it like to anybody in media, Paul .

Speaker 7 50:21

Oh , I mean , you have this Paul

Speaker 8 50:24

Media Paul. So I have been a club champion before okay. At my country club. Um, while that is very exciting and you get a nice trophy, I always felt like, you know, you truly should get like other things. So this year for all of our accounts, all of our wholesale accounts, whenever they announce a club champion, we are going to be sending a gift, a Lola sport gift. Oh , really cool . You you've created, you know, a you've done a really great, brilliant, okay . So you're gonna , well, it's kind of important. Okay. These women work hard to win their club championship. I know now that idea has grown some legs to where at the end of the year, we're going to have a year end culminating tournament of club champions, where all these are going to be invited together to compete against each other and S going to host it. Oh, wow. And give a, she will give a , a , um , clinic and then give out our prizes. And we will be able to say that in our room, we have a room full of champions, including of course,

Speaker 7 51:25

That's so freaking smart. That is really ,

Speaker 8 51:28

That is , I'm really excited about it. I wanna celebrate competitive golf. I wanna celebrate ladies competitive golf. And just because, you know, you're your past college age, you're still competitive. You know, you still have that, like fire inside you to play well. So I wanna , I wanna celebrate that smart .

Speaker 7 51:43

That's really smart . I think that's really good idea because no one, no one's ever done that. Not even a men's. I ,

Speaker 8 51:48

I don't think they have , I , I'm not gonna ,

Speaker 7 51:50

I'm aware of, not that I've, I'm aware . I've never heard that. I mean, maybe I'm not, but

Speaker 8 51:55

Yeah. I'm definitely not aware of either , but I'm not gonna claim it as my own . That's

Speaker 7 51:58

A really good way of giving back too, you know? And then how about brand loyalty? I don't know that that is that just really smart. That's like next level smart. So

Speaker 8 52:06

Thank you. Yeah . I'm excited about it. No ,

Speaker 7 52:08

For real, it's really because it's this thing too. I think people wanna do stuff like that and they have that idea, but you're actually doing it, right. Like, oh , that'd be a good idea. We should do that. And then it'll never happen. Yeah. Um, wow.

Speaker 8 52:20

Yeah. That's gonna be a lot. I'm excited. And then hopefully, you know, I mean, we , we might only get, you know, a few ladies to come this time. I mean , oh

Speaker 7 52:27

Yeah. Right. That's not gonna happen.

Speaker 8 52:29

But , um , but you know , it'll , it'll

Speaker 7 52:32

Be a municipal course, like a really, like, you should trick 'em and you should like put the worst course in California and be like, oh, here it is the fan , the fancy course. It's like a one star course. That'd

Speaker 8 52:42

Be no, we're gonna we're . We will host one of , one of our, one of our wholesale accounts. We will host it there. We're still in talks with three of them about the location of this tournament.

Speaker 7 52:54

And we talk good publicity for them anyways. I mean like, like seriously.

Speaker 8 52:57

Yeah. I hope so. I hope they see it as that.

Speaker 7 52:59

Well, I'm really excited to had you on the show. I think what you've done and your career is like special. And I think like, honestly, based on what you pull me today, like you guys are , you guys have be huge. I already know. Like , I hope so couple years, like, you'll be like, I've been waiting for a brand like this in women's sport apparel. Like for real , I haven't seen like , like I said earlier before the show, like, there's not a lot. Right. And yeah . Like men try to make women's clothing. Right. They'll try to add it into their stuff so they can make a sale for women. Yeah . But it's like, it doesn't work. Right. Cause it's not like they understand it. They're just doing it. People are trying to sell product. It is fascinating. Cuz like you're doing it the right way. And you're, you're bringing, you're bringing your , your , your expertise, you know, you're designer what he, what he's done, you're getting it made in your not crap. It's high end stuff. And you're doing green grass. And I mean, what percentage do you think that the online versus green grass is like probably what? 95% grass. 5%.

Speaker 8 53:55

Yes . For me. Yeah. Yeah . Right now. I mean, it, it, the online will grow is our brand recognition grows. But um, yeah, currently it's, you know, somewhere,

Speaker 7 54:05

This is so cool because you don't see a lot of brands doing that anymore. You just don't. I I've talked to a lot of brands and like very few brands are doing green grass and the ones that are, and I'm like, that's awesome because I just feel like people are lazy. You know, they don't want to make those relationships. They're just like, I'm just run ads on Facebook or whatever. And I'm just gonna try to sell my product and it's like, yeah , whatever. But , um, well thank you for being on the show today. Enjoy conversation and me

Speaker 8 54:31

Too.

Speaker 7 54:33

I , uh, hope to play golf with you sometimes . And , um ,

Speaker 8 54:37

We will do it.

Speaker 7 54:38

You can embarrass me about how good you are. Cause you like scratch, right? No,

Speaker 8 54:43

No . I'm like five now. Yeah. Don't tell about

Speaker 7 54:47

It . Um , um , hopefully you'll be on the show again in the future, maybe another year from now when you have more stuff, you know, I , I already know this . You guys would be big. I already freaking know it . I can tell which no, I'm not just saying that . I don't say to everybody when I hear certain things, I'm like, oh yeah, they're , they're gonna be big. You know, so, but thank you for being on the show today. I appreciate

Speaker 8 55:04

It . Thank you. I appreciate it. I look forward to me , you in person sometime ,

Speaker 7 55:08

Where can people find you

Speaker 8 55:11

So online@lolasport.com and it's L O H a . So it stands for Lisa Oley . LA

Speaker 7 55:18

I didn't ask that question. Oh my God .

Speaker 8 55:20

Actually, my

Speaker 7 55:20

Son , I'm gonna ask that . That was the one I was ask you .

Speaker 8 55:22

My son thought of that, which is hilarious. And that was his , uh , 13 year old con contribution, which was a big contribution, by the way, he recognized that I sign everything Loh and he's like, you need to put that in there. Like , okay . And then he came back with ,

Speaker 7 55:36

I was gonna ask you that I really was , I was like, how does she come with that name? Like ,

Speaker 8 55:40

So it's that ? Um , well, cuz people told me my name should be in it, but I'm not that kind of person, you know? So my son said, well, why your initials in , in it? So anyway, it kind of, it kind of took off like , so , um , so it's L O H a sport.com and then you can find us also in, you know, 200 fine golf shops. And if your golf shop doesn't have it, please ask your merchandise buyer to take a look at it.

Speaker 7 56:05

Yeah. Check 'em out. My lady listeners seriously is cool stuff . Well, I will see you guys in the next episode.

Speaker 3 56:12

Thanks for listening to another episode of behind the golf brand podcast. You're gonna beat me a golf stay connected on and off the show by visiting golfers authority.com. Don't forget to like subscribe and leave a comment. Golf is always more fun when you win, stay out of the beach and see you on the green .